Whereas consultants have lengthy advocated for eliminating silos inside corporations, the advertising and marketing and human sources groups have traditionally by no means had a lot cause to collaborate. Actually, they’re form of polar opposites: One is distinctly exterior whereas the opposite is internally targeted.
Now, nevertheless, HR priorities like recruitment, retention and relationships are more and more changing into key advertising and marketing focuses as effectively. That’s as a result of entrepreneurs are realizing the hiring course of impacts total branding—and income—so they’re working extra carefully with HR to make sure a greater total expertise.
