Each summer time pets are injured or killed when trapped in locked, scorching vehicles. The HEATSTRIKER is a brand-new, progressive, software permitting folks to interrupt a automotive window and rescue pets in misery, with the assist of Swedish regulation. Launched nationwide in Sweden this summer time, in pet shops and on-line, Arken Zoo, the main pet provide chain within the Nordics, needs to ship a transparent message; no pets must be left in locked, scorching vehicles.
The HEATSTRIKER is an progressive software, combining a hammer, that permits breaking the automotive window, mixed with a bottle, offering the pet with water instantly upon rescue. The HEATSTRIKER might be offered in a restricted version in chosen shops throughout Sweden.
Sarah Frelin Ekvall, Advertising and marketing Director at Arken Zoo Sweden says: “With the HEATSTRIKER we give folks a software to avoid wasting lives, permitting folks to behave in the event that they see pets in peril and supported by regulation. Launching a probably lifesaving product along with an in retailer and on-line marketing campaign, the HEATSTRIKER is our most impactful and significant marketing campaign thus far.”
On a heat summer time’s day the temperature in a locked automotive can quickly improve, turning the automotive right into a dying lure. Swedish regulation states that in an emergency, which means an imminent risk to the trapped pet’s well being or life, one is allowed to interrupt a automotive window to rescue the pet from hurt or damage.
“We at the moment are capable of inform and assist pet homeowners alongside their journey as accountable pet homeowners. Primarily, we hope that the HEATSTRIKER won’t ever be required, and as an alternative function an essential reminder that vehicles are for transportation solely, by no means to go away a pet in a locked, scorching automotive, not even for a ‘fast, jiffy’”, Sarah Frelin Ekvall continues.
Arken Zoo is Sweden’s largest pet provide chain with greater than 100 shops nationwide. It was additionally awarded the “Model Journey of the Yr” accolade in Sweden, in Could 2023. Through the years, Arken Zoo has launched a number of artistic campaigns which have been famous within the press and enterprise media.
“We now have been working with BCW Sweden for a few years, and with the HEATSTRIKER, we’ve hit the nail on the top with messaging for our 2023 summer time marketing campaign, which feels extremely inspiring. Because the main pet provide chain, we at Arken Zoo all the time attempt to seek out environment friendly and inventive methods to maintain pet homeowners properly knowledgeable on pets’ well being and security”, Sarah Frelin Ekvall concludes.
The HEATSTRIKER marketing campaign launches in June 2023 and contains instore posters, onsite parking indicators with the precise product and on-line informercials and data on the product, the best way to forestall heatstroke and what to do if a heatstroke does happen in pets.
Nora Mäki, Account Lead at BCW SWEDEN says “We noticed the chance to invent a bodily product along with a strong message to create an impactful and emotional marketing campaign, supported by the Swedish regulation. At BCW Sweden, we too love animals, and the urgency, improvement and end-result of this marketing campaign has hit house. If this marketing campaign may save only one pet from damage or dying in a scorching, locked automotive, we couldn’t be happier.”
How the HEATSTRIKER works
The HEATSTRIKER is a software that can be utilized to interrupt the automotive window in an emergency. It additionally has a water container/bottle hooked up to it enabling to rapidly provide liquid for the rescued pet. In line with Swedish regulation, most people has the proper to interrupt a automotive window in an emergency if a pet is in misery, which means that the animal’s well being or life is in peril. The one that breaks/smashes the window should even be ready to establish themselves to the police and automotive proprietor and to supply a witness account.
The HEATSTRIKER is on sale for a restricted time at chosen Arken Zoo shops round Sweden. All proceeds from the sale of the HEATSTRIKER might be donated to the Swedish Animal Ambulance, a not-for-profit group run by volunteers serving to animals and pet homeowners in want, providing a secure {and professional} transport to the vet, animal hospital or different applicable company. This fashion Arken Zoo will help much more pets get the assistance they want.
If you see an animal in misery, trapped inside a automotive
Earlier than utilizing the HEATSTRIKER, one should assess the scenario and attempt to learn how the animal within the automotive is doing. Comply with these steps to make sure no pets are injured or killed in a scorching automotive:
Why scorching vehicles are harmful
In the summertime, the temperature in a stationary automotive can rise rapidly, by many levels, in just some minutes. Which means that a traditional Swedish summer time day of 18-20°C (64.4-68°F) is absolutely enough for the automotive to grow to be a warmth lure and subsequently a hazard for pets trapped inside.
- For a pet trapped in a automotive, excessive temperatures can rapidly result in overheating and, in worst case, a heatstroke, which in flip may cause damage and, within the worst case, dying of the pet.
- In line with Jordbruksverket, the Swedish Board of Agriculture, one must not ever go away an animal unattended in a automotive if there’s a danger that the temperature contained in the automotive may exceed 25°C (77°F).
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For extra info, please contact:
Sarah Frelin Ekvall, CMO, Arken Zoo
[email protected]
About Arken Zoo
Arken Zoo is Sweden’s largest pet provide chain with greater than 100 shops nationwide. Arken Zoo is a part of the Musti Group with a complete of round 280 shops within the Nordics. By means of bodily shops and e-commerce, Arken Zoo gives a large and reasonably priced vary of services of the very best high quality for Swedish pet homeowners. Extra essential than the corporate measurement is our organizational imaginative and prescient to make the lives of pets and their homeowners simpler, safer, and extra enjoyable. Welcome to Arken Zoo. We love animals.
