Google’s John Mueller and Ginny Marvin mentioned that each on the natural search aspect and paid search advert aspect, Google doesn’t assure clicks will result in conversions.
This was a Twitter thread the place John mentioned on the natural aspect, “No one can assure you conversions.” I assume not even Google…
Then Ginny mentioned on the advert aspect “Sensible Bidding takes many alerts into consideration to bid based mostly on the anticipated conversion alternative, however each click on gained’t convert & taking a look at one click on is often not informative.”
Listed here are these tweets:
No one can assure you conversions.
— 🌽〈hyperlink href=//johnmu.com rel=canonical 〉🌽 (@JohnMu) September 20, 2022
Sensible Bidding takes many alerts into consideration to bid based mostly on the anticipated conversion alternative, however each click on gained’t convert & taking a look at one click on is often not informative. This information has good data: https://t.co/HOUVFakUn1
— AdsLiaison (@adsliaison) September 20, 2022
The unique tweet was deleted, as an FYI.
Discussion board dialogue at Twitter.
