In his unequaled knowledge, Stephen has requested me to rattle on about what I take into account to the perfect and the worst adverts of 2022. So, right here goes… One of the best is with out query the fantastic spot for “Posten,” the Norwegian postal service that was featured again in November right here on MAA. It reveals Mom Earth giving Father Christmas a extreme bollocking for permitting the rampant consumerism of Christmas to fuck up the planet. As I commented… What a pleasing shock it’s to find that there are nonetheless individuals within the advert biz who’re able to creating work that doesn’t underestimate the intelligence of the viewers. Plus…Thank God there are nonetheless some shoppers ready to log off on work of this high quality.
As for the worst… Something that includes a celeb endorsing crap for large bucks. Particularly, wealthy “Model Ambassadors” on behalf of Crypto currencies. The checklist consists of Matt Damon shilling Crypto.com in a really terrible spot. Then in October, Kim Kardashian made headlines for incurring a million-dollar Securities and Trade Fee high quality for shilling EthereumMax while flashing her arse.
The icing on the cake nonetheless is the information that in mid-November, Larry David bought nabbed for trousering hundreds of thousands from not too long ago exploded Crypto firm FTX in a Tremendous Bowl advert. And beneath the icing is the truth that the hundreds of thousands that funded this effort will probably be a part of the claw backs being claimed from BDA Dentsu Artistic. Really a Huge Dumb Company. I ponder in the event that they bought paid in Crypto. ‘Cos the cash they should refund had higher be the true stuff. That’s it for 22. See you in 23. Time for a Martini. Cheers.
