Firm allows entrepreneurs to revive very important enterprise instruments
SAN FRANCISCO — Freshpaint, a Y Combinator and Intel Capital-backed firm, introduced a HIPAA-compliant platform that enables healthcare suppliers to proceed utilizing Google Analytics, Google Advertisements, and Fb Advertisements in a manner that meets the brand new HIPAA tips.
The Workplace for Civil Rights (OCR) on the U.S. Division of Well being and Human Providers (HHS) issued tips in December proscribing on-line monitoring applied sciences that energy instruments like Google Analytics and advert platforms like Fb.
“Because the new HIPAA tips round monitoring applied sciences in December, we’ve heard from dozens of healthcare suppliers how their tradition of information is in utter chaos,” mentioned Steven Fitzsimmons, co-founder of Freshpaint. “Shifting off Google Analytics isn’t straightforward. Not solely are switching prices excessive, however healthcare suppliers have invested closely in migrating to GA4. And switching advert platforms? There’s no various to Google Advertisements or Fb for these utilizing them to drive development.”
Freshpaint is HIPAA-compliant by default. As a substitute of throwing out the work that healthcare suppliers have accomplished to develop their companies, Freshpaint helps them make GA4, Google Advertisements, and Fb Advertisements HIPAA-compliant.
The issue is the monitoring applied sciences. Swap these out.
Freshpaint creates a protected manner for suppliers to proceed utilizing their instruments by changing the problematic monitoring applied sciences that sit between their web sites and instruments like Google Analytics. Monitoring applied sciences seize as a lot customer information as attainable and put it to use to enhance their advert companies, placing healthcare suppliers vulnerable to being out of compliance.
As a substitute of utilizing these monitoring applied sciences, healthcare suppliers can use Freshpaint’s BAA-supported platform. Freshpaint makes Google Analytics HIPAA-compliant by eradicating all private identifiers and PHI earlier than sending the info. For advert platforms, Freshpaint blocks the sharing of delicate PHI by default.
Utilizing Freshpaint, the top state for healthcare suppliers doesn’t contain absorbing unanticipated switching prices and dropping the funding they’ve already made into their present know-how stack.
About Freshpaint
Based by veterans of the online analytics house, Freshpaint helps groups seize and use first-party buyer information to construct higher merchandise, drive engagement, and enhance retention – with out the heavy engineering work historically required. Freshpaint is backed by main traders similar to Intel Capital and Y Combinator. For extra info, go to www.freshpaint.io/options/hipaa.
