A combo of BETC and Havas Inventive has gained Danone Group’s international advert account after a three-way pitch in opposition to Wunderman Thompson and BBDO. 18 businesses initially submitted proposals.
Havas-owned BETC is France’s greatest artistic company whereas Havas appears newly-energised after proprietor Vivendi offered Common Music, making the company a much bigger a part of the smaller empire.
The Danone portfolio contains Danone, Activia, Actimel, Danonino, Alpro, Yopro, Evian, Volvic and plenty of native manufacturers. BETC and Havas Inventive already dealt with youth diet (Aptamil, Blédina, Gallia, Cow&Gate) and stays the company for Specialised Diet.
Yannick Bolloré, chairman and CEO of Havas and chairman of Vivendi (above) says: “Havas is honoured and proud to accompany Danone all around the world, in attaining their ambitions for meals and well being. We are going to mobilize all our property – our abilities, the sturdy integration of our companies, our meaningfulness, and the ability of the Vivendi Group.”
