There’s a brand new scent on the town. And no, it’s not by a high-end designer home or, as was the case not way back, a automobile producer. This new perfume comes courtesy of the Florida Lottery.
To advertise its Gold Rush Doubler scratch-off recreation, Florida Lottery known as on its AOR, Tampa-based company PPK, to develop a customized perfume merely coined Doubler. The stunt, a part of a marketing campaign that kicked off Monday and a primary for the Florida Lottery, is supported by visible belongings that borrow parts from basic perfume promoting tropes, from the rugged, overly intense characters to the hushed dialogue laced all through the 30-second advert spot.
