Simply whenever you thought John Mueller of Google was carried out responding to sub-domain web optimization questions – nicely – now now we have a brand new social platform – so… John stated on Mastodon when he would go along with subdomains versus posting the content material on the principle www.
John wrote on Mastodon that he would go along with a subdomain over a www when he thinks the content material on the subdomain can stay by itself off of the www. He stated “my mind-set as regards to subdomains is that it relies on what you are making an attempt to do. Is it content material that is meant to be tightly related to the principle web site? then put it on the principle web site. In order for you the content material to face by itself, then a subdomain is an efficient match.”
He additionally shared that there are technical concerns to consider exterior of web optimization. He stated “There’s additionally the technical side-effect of subdomains generally making issues a bit extra sophisticated: verification in search console, monitoring in analytics, DNS, internet hosting, safety, CSPs, and so on.”
In a while in that thread, John added “To be clear, I believe it can have an effect on rankings of the brand new content material, however finally it relies on what you wish to obtain with it. Generally you need one thing separated out, generally you wish to see one thing as part of the principle web site. These are completely different conditions, and the outcomes will differ.”
So – that’s the newest from a Googler on to go along with subdomains or stick together with your www for parts of your web site.
For extra on what Google stated on subdomains and web optimization, simply search this web site for [subdomain] – I’ve lined it so many occasions.
Oh, yet one more factor from Mastodon so as to add – the hyperlink factors to right here:
Discussion board dialogue at Mastodon.
