Valentine’s Day advertising and marketing for oblivious important others writes itself round this time of yr. “Looking for a present for that particular somebody? Inform her how a lot you like her with a [random floral arrangement/oddly brown diamond/set of lingerie you didn’t get the measurements for] at [insert brand] at the moment.”
It’s vacation advertising and marketing precipitated on not understanding your companion and substituting flowers, jewellery, goodies and different catch-all items for real thought. To veteran sports activities reporter and entrepreneur Erin Andrews, it’s each an insult and a possibility for her WEAR model of ladies’s sports activities attire.
