Prospects have grown to count on tailor-made, well timed choices and entrepreneurs are challenged with delivering these real-time, customized experiences to answer their wants.
Because of this shift, enterprises are leveraging customer-centric methods to drive smarter engagement throughout the total buyer journey, seize income alternatives and foster long-term loyalty. These which can be actually succeeding are making entry to knowledge a motion throughout their group, not only a advertising and marketing initiative.
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About The Writer
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over twenty years of editorial/content material advertising and marketing expertise, Cynthia’s experience spans the advertising and marketing, expertise, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
