To have a good time Halloween, Disney Parks and TikTok have launched three text-to-speech voices impressed by characters discovered at Disney theme parks. Customers can now have their TikTok textual content learn by a pirate from Disney’s Pirates of the Caribbean or Madame Leota or the Ghost Host from Disney’s Haunted Mansion.
The brand new, restricted version voices can be out there for 3 months within the U.S., Canada, the U.Ok., New Zealand, Australia and Singapore. Disney is encouraging TikTokers to make use of #DisneyParksVoices when sharing their posts, particularly on Sept. 19 — Speak Like a Pirate Day. It’s a sensible solution to prolong iconic manufacturers into the dominant social platform of the day, and the restricted timeframe encourages increased engagement by creating shortage.
Listed here are at present’s different high tales:
Pinterest urges folks to silence destructive emotions with new marketing campaign
Pinterest’s newest marketing campaign is urging folks to consider in themselves. Known as “Don’t Don’t Your self,” the marketing campaign highlights how folks will be their very own worst critic. Based on Pinterest, the marketing campaign takes on these critics, “defying the ‘don’ts’ instantly with the power and positivity of ‘do.’” The marketing campaign, created in partnership with U.Ok.-based agency Unusual, consists of 5 spots documenting completely different saboteurs: worry of failure, judgment, doomscrolling, procrastination and inside critic. Andréa Mallard, Pinterest CMO, defined the reasoning behind the marketing campaign:
We spend as much as half of our waking time on-line, however greater than ever, folks say being on-line makes them really feel disconnected from themselves and their pursuits. Our newest marketing campaign highlights how Pinterest is a unique aspect of the Web, the place you’ll be able to focus extra on doing and fewer on viewing, the place yow will discover what you’re keen on and overlook about likes and the place you’ll be able to plan your life and check out one thing new, freed from judgment.”
Why this issues: Research present that droomscrolling is problematic and may have an effect on an individual’s psychological or bodily well-being. Pinterest’s newest marketing campaign offers an antidote to the toxicity of on-line environments and combats the stigma related to speaking about psychological well being.
MEASURED THOUGHTS
A brand new research by PRophet and The Harris Ballot reveals PR professionals’ emotions about AI. Based on the research, 92% of PR professionals consider AI is price exploring. Greater than half of the PR professionals (55%) additionally stated that AI would come in useful when crafting PR supplies, like predicting media curiosity and sentiment. The overwhelming majority of respondents (89%) additionally stated private relationships with journalists are extra necessary than ever, but 53% say they really feel like they don’t have capability to keep up these relationships. The research additionally discovered that just about three-fourths of PR professionals (72%) rely extra on their intestine than they need to should whereas pitching.
The info, which was collected in June and July, suggests PR professionals are prepared for AI to play a task in the way forward for their work. Corporations ought to take into account the very best methods to combine that expertise into their communications and complement the abilities of present staff.
Klondike is freely giving its final 912 Choco Tacos
In August, Klondike introduced it was discontinuing its beloved Choco Taco. Pulling from its iconic “What Would You Do?” catchphrase, Klondike requested for concepts on what to do with its final 912 tacos. Impressed by fan tweets, the corporate popped up in three areas: at a Savanna Bananas baseball recreation, in Dying Valley and in Bellingham, Washington. Now, followers have the possibility to attain on the final Choco Tacos by finishing a digital scavenger hunt. Beginning Sept. 21, followers can head to Klondike’s official Instagram account to search out the primary clue: a sequence of emojis to a unique Klondike Instagram deal with. The second deal with will include a unique clue with completely different emojis, and so forth. The primary 100 folks to search out all seven profiles could have the instruments they should crack the riddle, open the digital freezer and win a Choco Taco.
Why this issues: The choice to discontinue a product will be disappointing, each for a model and customers. Klondike, nonetheless, is doing its finest to have a good time a much-loved product – and rising engagement alongside the way in which. Even when it’s time to retire a sure product or observe, manufacturers ought to take into account how one can finest market it till the tip. (Bear in mind the Disney Vault?)
Daybreak Olsen is a author who went to an out-of-state engineering college (Purdue College) to get an English diploma. She has lived in Indianapolis for 10 years and spends far an excessive amount of time on Twitter. In actual fact, she’s most likely excited about Twitter proper now.
COMMENT
