Milan Strba, Head of Development at SuperScale shares his suggestions for a great progress technique, what he thinks would be the future tendencies of the app advertising trade and whether or not you need to put money into UA or natural progress first.
Under is the complete transcript of the video above.
My title is Milan Strba. I’m the Head of Development Advertising and marketing at SuperScale and SuperScale is principally a full funnel recreation progress platform for cell video games and blockchain apps.
What are the specificities of establishing a progress technique for a cell recreation?
What we do at SuperScale is like analyze, optimize and scale however in case you look solely on the scale half you positively want to know your recreation. There are two methods and two most important issues on the right way to perceive a recreation. One is the retention, it’s a vital metric. And the second factor is monetization, is it advert pushed? Is it hybrid? Is it in-app pushed? That is just like the constructing block, it’s a must to know this. Then you must even have, within the fashionable period, have your MMP arrange so you might be assured along with your knowledge. And the third factor is knowing your group. What drives them to play the sport, why they selected your recreation and what would they wish to see sooner or later. There are at all times some communities both Discord, Reddit or no matter. And even evaluations are sufficient within the shops. So realizing the monetization, retention, have your MMP arrange and perceive your group.
Which one ought to come first: natural progress or paid UA?
Natural progress. Don’t attempt for perfection after I say natural progress. There are limits clearly, don’t attempt to have your recreation localized in fifty languages or one thing or, , having these key phrase evaluation for six months and so forth. Evaluate your self to love a great competitors that is like your sturdy competitor available on the market, some massive enterprise or some very profitable one and if you’re a small indie developer attempt to have comparable retailer however clearly along with your design and your recreation and this aura in your retailer that will suit your recreation. And construct on that and likewise attempt to attain and perceive the communities which are present. The ASO and the natural is at all times like a constructing block for supporting paid consumer acquisition. As a result of in case you begin with paid consumer acquisition and your retailer is in very unhealthy form you’ll really feel it on the efficiency of paid consumer acquisition.
What do you assume are gonna be the app advertising tendencies of the long run?
I feel the entrepreneurs are gonna be extra comfortable with the post-IDFA however the development might be how they’re gonna be okay just like the indicators, it means like all people’s gonna diversify. No person’s going to depend on two or three advert channels Don’t have a look at Fb solely, diversify Make a mixture of socials, advert channels, after which we have now Apple Search Adverts and Google Adverts. So make a mixture of these 4 and discover out what works. Don’t be scared. And tied to that, I consider we’ll see larger high quality creatives and payables.
I feel now could be the time for playable adverts. They’ve been within the trade for a while however many firms have been battling having profitable playable adverts that would work and produce revenue. Now the advert networks, no less than those that I discuss with the main ones they mentioned that they prioritize you must have playable adverts in any other case you’re going to get unhealthy visitors or worse visitors. So having these larger high quality creatives and playables is gonna development.