Saturday, July 23, 2022
HomeBrandingCOVID-19 Ideas From Our CEO

COVID-19 Ideas From Our CEO


I awakened this morning questioning what immediately would deliver. It appears like each day and each second in 2020 has introduced adversity to take care of. A loss to deal with. One other impediment to beat. If it’s true what they are saying about “when it rains, it pours”, then 2020’s forecast has felt like an unrelenting monsoon. 

A month in the past, earlier than all of this, I mentioned goodbye to my stepmother, who misplaced her lengthy battle with an infection after months within the hospital. A pair weeks later, a devastating twister hit East Nashville and the encompassing group – demolishing companies, crushing individuals’s desires, and taking lives – all whereas, fortunately, leaving our workplace and residential unscathed.

No more than every week and half after that, COVID-19 hit with full pressure, and we’ve been caught at house ever since, all whereas seeing the loss of life toll and devastation proceed to mount round us. My wedding ceremony is on maintain. I haven’t seen my daughter or my household for weeks – and it’s trying like these weeks will flip into months. All that aspect, my issues pale compared to the actual issues so many are confronted with on this second. Life, my buddies, is tough.

The opposite day my fiance regarded over and noticed tears in my eyes. She requested “what’s flawed?” – I couldn’t even articulate how I felt. Grateful to not be alone? Scared? Unhappy? Hopeful? All the above. Odds are, you’ve caught yourselves in moments of overwhelming emotion like this recently. You don’t know the way you are feeling, however you’re feeling every little thing abruptly.  

These are attempting, unusual, uncomfortable instances. However by every little thing, I do know that alternatives exist the place we discover obstacles and good concepts are sometimes born from adversity and hardship. I’ve my well being. I’ve an organization that luckily can stand up to and survive this anomalistic second in time. We’re going to be okay. 

This time of social distancing and isolation offers method to room and area to assume, be artistic, and plan forward. Until these are actually the top instances, issues will flip round and it’s vital for all of us to not solely take into consideration surviving immediately, however thriving when the mud settles. To maneuver away from “panic” mode and right into a state of preparation along with your eyes towards the horizon. 

Don’t Maintain Your Head Within the Sand. 

We now know this gained’t be going away in a pair days or a pair weeks. That is our new regular for the foreseeable future – and –  this case is educating firms concerning the logistics of working remotely and going digital with product and repair choices in a approach that can without end change the way in which many, many manufacturers do enterprise even after we return to “regular”. Be sensible. Keep house. Keep wholesome. Now, reset and search for. You’re going to be okay, however you may’t sit again and anticipate issues to move. Now, greater than ever, calls for that you simply stay diligent and targeted towards sustaining and constructing momentum. Whereas simpler mentioned than performed, strive to have a look at this as a chance, not an impediment.  

Don’t Be Afraid to Adapt.

When you’re something like me, you’ve got all the time prided your self on a selected course of and/or a sure approach of doing issues. I respect the dedication to who you’re and the way you’re employed. However, distinctive circumstances demand distinctive responses.

Don’t be afraid to adapt your perspective, shift processes, provide on-line ordering, and refocus on how your online business can preserve money move and construct momentum for the long run. Who is aware of? Chances are you’ll discover a new, worthwhile income stream as you adapt and shift your online business you can take with you lengthy into the long run.

We’ve began conducting our intensive Perceive Your Model kickoff workshops by Google Hangouts – a step in our course of that now we have all the time prided ourselves on being an in-person session for rapport constructing and much-needed face-time at the beginning of every venture we tackle. It’s been a problem, however with our first one within the books, we had been pleasantly stunned at how comfy everybody felt and the way a lot enjoyable we had. Now, greater than ever, our crew understands the necessity to adapt and evolve, placing our “Sure, and…” philosophy to work in an effort to construct up, not break down, new concepts. 

Don’t Panic.

The worst factor you are able to do is panic proper now. Bear in mind what received you right here. Relaxation straightforward in that, whereas we don’t know the way lengthy issues shall be this manner, it’s short-term and there’s a return to normalcy on the finish of the tunnel. Understandably, we’re all refocusing and shifting to outlive and maintain one thing none of us have actually confronted earlier than.

Nobody has all of the solutions, and “figuring this out” appears very completely different for every of us — however don’t panic. Take issues in stride. Be open to alter and new concepts. Be versatile with what you’ll have to do to maintain and survive within the close to time period so you may dash out of the gate when issues return to regular. 

Breathe. Simply Breathe.

EVERYONE is in panic mode proper now. You aren’t alone. At the same time as I write this, I’m eager about my very own enterprise and the way we’re adapting and evolving to the quickly and ever-changing local weather. I’m taking a look at money move for the month and quarter forward. I’m reaching out to previous purchasers to see how they’re dealing with issues immediately and planning for tomorrow.

Out of this panic will come potential and risk. Maintain a constructive perspective and ensure your model exudes that positivity, resourcefulness, and help all of us want proper now. If you’re feeling scared or anxious, meditate, take a break, watch a rerun of King of Queens — or take a look at one other Tiger King meme. 

Returning to business-as-usual could appear to be a far-fetched precedence with the present State-of-Emergency lockdown, however the present should go on. We now have to maintain shifting ahead. 

We’re in This Collectively.

Discover (some) consolation in figuring out you’re not alone. Take into consideration how a lot you’ve got seen our group come collectively by adversity. Generally it’s the worst of instances that brings out the perfect in us. 

As a small enterprise proprietor, as a father, as a accomplice, as a confused man simply making an attempt to determine all of it out – I’m proper there with you. I’m fucking scared. However I’m additionally hopeful. I’m decided. I’m targeted. I do know we are going to proceed coming collectively and can come out of this stronger than ever. Concentrate on gratitude. Enable your self to be current (and typically silent simply to really feel your feelings). Concentrate on positivity, as laborious as that could be. 

Please ship your ideas to our healthcare professionals who’re on the entrance traces. Please keep house and take this pandemic critically. And please know that there’s a shiny future forward. Care for yourselves. Care for one another. I’m proper right here – we’re proper right here –  in the event you want a serving to hand alongside the way in which. 

Cheers,
– Matt


On behalf of everybody at Proof, we’re eager about you all and want you good well being and security as all of us navigate by the COVID-19 storm. If we might be useful along with your model or enterprise, don’t hesitate to attain out and get in contact. 

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