Interpublic’s UM has received one of many UK’s greater media accounts, Moneysupermarket group whose manufacturers additionally embody Martin Lewis’ MoneySavingExpert. UM beat Publicis Groupe’s Starcom and WPP’s Wavemaker in a pitch managed by Aperto. Former media company was Mediacom.
Moneysupermarket spends round £120m a 12 months and is presently supporting its ‘Tremendous Seven’ marketing campaign that includes Judi Dench and created by New Industrial Arts, closely. The marketing campaign is reported to have elevated Moneysupermarket gross sales considerably.
Moneysupermarket CMO Lis Blair says: “We met some incredible folks and noticed some good considering from the businesses concerned on this course of and thank all of them for his or her time and power.
“UM stood out for his or her understanding of our challenges, demonstrating that they’re the perfect media company accomplice to assist our thrilling plans and our group goal to assist UK households lower your expenses.”
