There may be nothing like the sensation of getting your pitch accepted by the proper outlet.
Nicely, possibly besides the sensation of seeing the completed story air.
Or maybe seeing the success that follows.
They’re all fairly good emotions. We received’t decide the perfect.
KCD PR, an company specializing within the fintech and high-tech industries, just lately rode this wave when their pitch for consumer IDIQ landed a huge hit on Fox Enterprise — which led to syndication, follow-up interviews and extra.
Kevin Dinino, CEO of KCD PR, just lately shared how they set the pitch up for fulfillment. Wish to share your profitable pitch story? E-mail AllisonC@Ragan.com.
Trendspotting
It’s no secret that AI is scorching proper now. Typically it feels prefer it’s all anybody needs to speak about, together with the media.
IDIQ, which presents identification safety companies, already had information and reviews to assist illustrate the issue of AI voice scams, the place a clip of an individual’s voice can be utilized to clone an eerily correct duplicate of that particular person. Usually they name, seeming to be in misery, asking for rapid money to assist with bail or a medical emergency.
What they lacked was a private contact. Till a pitch brainstorming assembly revealed {that a} KCD PR worker’s father had just lately fallen prey to this scary rip-off.
His story may turn out to be a cautionary story for others. And the company now had the total bundle for his or her pitch: information, emotion and a hungry press.
“So in some ways, it was virtually kind of the proper storm, if you’ll, of getting a uncommon, very related consumer, an excellent related information development,” Dinino stated.
Package deal the pitch
Certainly, packaging was a significant consideration in crafting the pitch. They wished to be sure that the reporter had all the things they wanted to run with the story with minimal extra work.
“It makes issues a lot simpler for media,” Dinino stated. “We’ve bought to recollect right here, they’re strapped for time. They don’t have the assets to do many circumstances to exit and chase a number of sources.”
So the pitch, as you’ll see under, got here bundled with information and the promise of an knowledgeable who may communicate to it. All of the legwork was completed for the harried reporter.
Choosing your reporter
Selecting the reporter was essential, too. The staff knew they wished a multimedia reporter at Fox Enterprise due to the large potential for syndication throughout the Fox community of tv and radio stations. Add within the bonus of the online story and the community supplied the proper goal to unfold a large internet with their message.
They situated a reporter who had already lined AI and shortly had their hook set.
Consumer teaching
The interview options Scott Hermann, CEO of IDIQ. The PR staff labored with him to educate him on speaking factors to maintain the messaging as clear and crisp as attainable — in spite of everything, the completed story is only one minute and 40 seconds lengthy. That’s not a lot time to get some extent throughout.
They suggested him on protecting the story evergreen and avoiding particular time references, so it may dwell on for so long as attainable. Ditto for avoiding places to maintain the story related for the entire nation. And naturally, they labored on the time-honored custom of soundbites.
“The primary soundbite he says within the TV interview is, ‘this is among the scariest issues I’ve ever seen in my profession.’ We actually lead with the lead,” Dinino stated.
Maintain the momentum
Lastly, KCD PR was decided this story wouldn’t be a one-off. “We’ve been in a position now to parlay their experience within the house into different mediums, whether or not or not it’s podcast alternatives (or) talking alternatives at conferences,” Dinino stated. Having the credibility of the Fox Enterprise hit allowed them to proceed to push the message ahead and preserve their consumer within the limelight.
Learn on to see their full pitch, together with follow-up.
Re: NEW REPORT: 61% of scams had been from Google Voice Scams
Good day Austin,
I simply wished to circle again to see if there may be any curiosity. With AI-generated voice scams all around the information, this report has some fascinating insights, and Scott Hermann, an knowledgeable within the trade of identification theft, can supply recommendation on the best way to keep away from these troubling scams. I hope to listen to from you.
Finest,
Chris
———- Earlier e-mail ———-
Date: 2023-05-17 15:07:15
Topic: NEW REPORT: 61% of scams had been from Google Voice Scams
Good day Austin,
IDIQ®, a frontrunner in identification theft safety and credit score monitoring, launched the 2022 Traits in Identification Report as we speak. This report explores key findings based mostly on contacts from almost 15,000 reviews to the Identification Theft Useful resource Middle® (ITRC) of identification compromises, misuse, and abuse from people throughout the nation. The 2022 Traits in Identification Report signifies identification thieves are getting higher at utilizing social engineering methods to persuade folks to share private, monetary, and vital enterprise info.
The report discovered 80% of identification compromises had been because of a rip-off. Of these scams, an amazing majority of people that contacted the ITRC – 61% – reported being the victims of a Google Voice rip-off.
Different Key Findings:
- Of whole crimes reported to the ITRC, 55% had been because of compromised credentials, 40% had been because of misused credentials, 3% requested prevention and 1% reported tried misuse of credentials.
- Of the 7% of federal accounts that had been misused – 78% had been because of IRS accounts.
- Misused social media accounts made up 72% of non-government and non-financial account abuse.
- For the misuse of stolen info, a majority reported account takeover (61%) versus new account creation (32%).
- A rise in reviews of Social Safety numbers being misused to achieve employment and utilized by people committing crimes.
- A rise in identification thieves utilizing driver’s license info to get fraudulent auto loans, open new financial institution accounts and cellphone accounts.
- A surge within the variety of folks requesting info on the best way to assist stop identification theft.
The report additionally lists the highest 5 states for identification scams. They embrace:
- California
- Texas
- New York
- Florida
- Pennsylvania
View the total 2022 Traits in Identification Report right here.
I want to flag somebody who can be a superb supply. Scott Hermann, CEO of IDIQ. He can communicate to insights within the report, their staff’s efforts to fight scams and what they’re doing to make their prospects safer.
Allison Carter is govt editor of PR Every day. Comply with her on Twitter or LinkedIn.
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