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Automotive Business Tendencies 2023 | Automotive Gross sales & Aftermarket Insights


The automobile trade is predicted to develop within the coming years, regardless of the unstable macroeconomic backdrop. International automobile gross sales in 2023 are forecast to high 69 million, fuelled by larger penetration in rising markets, rising adoption of electrical automobiles and the reopening of China following its rest of Covid-19 restrictions. When coupled with constant manufacturing quantity and the sector’s demand backlog, these alternatives provide some resilience to the cost-of-living disaster and provide chain issues which might be impacting gross sales and manufacturing. We anticipate automobile gross sales to rise additional to 74 million in 2024, persevering with the upward trajectory now we have seen since 2020 towards the degrees attained within the years earlier than the pandemic.

Untapped potential in rising economies

Greater than 85% of the world’s inhabitants dwell in Asia Pacific, the Center East and Africa (MEA) or South America, but these areas mixed have fewer vehicles than North America and Europe. We anticipate to see a few of this potential unlocked within the years forward, with larger penetration in each automobile gross sales and automotive aftermarket classes. 

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Regular development within the automotive aftermarket

Price-conscious motorists in Western developed economies are more and more reluctant to commerce of their vehicles for newer fashions, creating the chance for development of their automotive aftermarkets. There are three principal elements driving this market saturation:

  1. higher high quality and longer-lasting vehicles,
  2. sturdy second-hand automobile markets
  3. and customers ready for the value of electrical automobiles to drop to allow them to swap. 

The typical age of a automobile in Europe is now 12 years, in contrast with simply 7.4 years in 2014. In North America, too, the typical age of vehicles has crept up, from 11.4 years in 2014 to 12.2 years in 2022. With a mixed complete of over 750 million passenger vehicles in operation on the 2 continents, this shopper habits is predicted to result in larger demand for tires, spare elements and automobile chemical compounds.

Certainly, the worldwide automotive aftermarket grew by 3% to $64 billion in 2022, with regular development throughout all classes and all areas, apart from China and Developed Asia.

Tires, which account for nearly three-quarters of aftermarket gross sales worth, had been up by 2% in 2022, spare elements by 6% and automobile chemical compounds by a sturdy 8%.

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Income was additionally 10% up on pre-pandemic ranges, most noticeably for automobile elements, which noticed a 20% improve between 2019 and 2022.

The expansion within the aftermarket is pushed largely by post-pandemic mobility and better product costs as a result of current spikes in transport and commodity prices, relatively than demand, which fell in most areas in 2022 and in each class apart from automobile chemical compounds. Bucking the pattern had been MEA and Rising Asia, the place each income and gross sales quantity noticed double-digit development in 2022, one other indicator of potential being unlocked in rising markets.

The automotive aftermarket was actually not resistant to the impacts of the cost-of-living disaster, nevertheless. Following a buoyant 2021, development slowed steadily all through 2022 and particularly in This autumn as motorists felt the double pinch of excessive vitality and meals costs.

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Tire tendencies: huge and funds

All-season tires and people with the most important rim sizes continued their sturdy development trajectory, pushed by the rising urge for food world wide for larger vehicles. We’re seeing innovation which means customers now not should buy separate units of winter tires in areas the place winter climate isn’t usually harsh. For customers, this implies value financial savings as they modify their tires as soon as annually whereas paying the next fee for the service.

Mild truck tires had been a standout performer in 2022, rising by 5% on 2021 ranges and 22% vs 2019 amid elevated demand for logistics drivers and last-mile supply. Nevertheless, this development is principally being pushed by the US market the place there’s a larger saturation of larger vehicles.

Passenger automobile tires, although nonetheless dominating the market, carried out weakly by comparability, up just one% on 2021 and there was no development in 4×4 tires over the 12 months.

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Price range manufacturers for automobile tires grew throughout most areas, particularly Latin America and america, as customers tightened their belts in response to inflationary pressures. One more reason behind funds model development is availability. Through the pandemic funds manufacturers particularly from China appeared for development in different areas, leading to larger shares in market. When these markets reopened, customers with restricted budgets went searching for the most effective offers. As a long run pattern, medium and funds manufacturers have elevated their distribution in addition to costs and can seemingly proceed cannibalizing the premium share.

Usually this meant a decline or solely very modest development in premium manufacturers. The exception was in MEA which noticed double-digit development in any respect worth ranges, led by sturdy premium model development.

There have been worth hikes for tire manufacturers throughout the board, particularly funds traces, which took 21% of the gross sales worth share in 2022 in contrast with 17% in 2019. Tapping into the candy spot between tighter family budgets and the urge for food for SUVS, manufacturers additionally elevated the vary of large-rim tires accessible at low-end costs.

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Small and artificial engine oil tendencies

International engine oils noticed sturdy year-on-year income development of 6.6% in 2022, pushed principally by worth will increase. There was additionally modest year-on-year unit development of two.2% though efficiency was barely weaker than pre-pandemic ranges.

Globally, gross sales worth was up 13% on 2019, with the best improve seen in Europe and Rising Asia.

Totally artificial oils that provide higher efficiency and comfort at the next worth continued their upward pattern to command 54% of the market, and we anticipate this premiumization to proceed in 2023.

One other pattern we registered was the rise of smaller manufacturers, akin to Idemitsu and Motul, who proceed to encroach in the marketplace share of bigger market leaders. Nevertheless, the 2 largest firms mixed nonetheless have a 29% stake available in the market.

After the sharp rise in oil costs following Russia’s invasion of Ukraine in February, costs of worldwide engine oils started to stabilize at excessive ranges in direction of the top of the 12 months, however uncertainty stays relating to future costs as a result of excessive market volatility.

E-mobility tendencies: sustainability and effectivity

Battery-electric and plug-in hybrid automobiles accounted for 13% of worldwide automobile gross sales in 2022 in contrast with 8% in 2021, as key markets pressed on with targets to part out inner combustion engines over the following 20 years. Nearly six out of 10 customers say they may contemplate a hybrid automobile as their subsequent buy and the relentless march in direction of electrification will be seen in metrics akin to world income from electrical automobile automobile tires which jumped up by greater than 1,000% between 2019 and 2022.

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The electrical automobile trade may see excessive ranges of development over the approaching years. For good automakers and their tier 1 suppliers, there are alternatives to innovate within the rising software-defined automobile (SDV) area with new software-centric options and features that enhance security, comfort and the in-vehicle expertise. As companies come below growing strain to chop carbon and optimize logistics to mitigate inflation, there may be additionally rising curiosity in environment friendly electrical fleet automobiles that scale back the full value of possession.

Outlook for 2023

Managing excessive inventories and navigating market worth volatility of uncooked supplies are among the many challenges the automotive aftermarket and automobile trade are prone to face in 2023. Inflation, meals and vitality prices will proceed to be on the forefront of customers’ minds, pushing them towards extra inexpensive merchandise.

Nevertheless, premium segments that provide efficiency and comfort, akin to all-season, larger rim sizes and artificial oils, will proceed to gasoline development. Rising economies will provide alternatives for good producers whereas China’s reopening will assist the sector’s resilience. In the meantime, the sustainability crucial will reward modern manufacturers whose merchandise reply to mounting regulatory and shopper strain for extra environmentally pleasant alternate options.

 

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