Apple has reannounced its toolset for companies to handle their enterprise listings on Apple Maps. It’s now referred to as Apple Enterprise Join, beforehand named Apple Locations and earlier than that Apple Maps Join.
Apple mentioned this up to date (or they are saying new) device “permits companies of all sizes to say their location place playing cards and customise the way in which key info seems to greater than a billion Apple customers throughout Apple Maps, Messages, Pockets, Siri, and different apps.”
New issues you may handle are your brand, cowl picture, attributes, enterprise description and extra. Apple added you may “instantly handle their info within the interactive Apple Maps place card, together with including and updating photographs and logos; inviting prospects to take actions like ordering meals or making a reservation instantly from Maps; and presenting prospects with particular promotions.”
Right here is how my itemizing appears on Apple Maps now with the brand new particulars and photographs:
There may be additionally showcases, “a brand new function within the place card, helps companies current prospects with gives and incentives, like seasonal menu gadgets, product reductions, and extra. Companies can simply replace the Showcase part of their place card by way of Enterprise Join,” Apple mentioned. It’s obtainable for US companies now and globally later.
And Insights, statistics, the place you may see impressions, clicks and so forth, and likewise what individuals looked for earlier than tapping this location, and the place individuals have been after they tapped this location in search outcomes.
Here’s a full-size screenshot of the backend; click on on it to enlarge it:
You possibly can evaluate the older model from 2021 and 2014 at these hyperlinks.
There may be additionally an API, “for companies with many places, Enterprise Join consists of Enterprise Join API to simply ship correct, up-to-date info to Maps at scale by way of itemizing administration companies reminiscent of Status, Rio search engine marketing, SOCi, Uberall, and Yext,” Apple wrote. Additionally integrations with Instacart, Reserving.com, OpenTable, and extra.
You possibly can handle your corporation at businessconnect.apple.com.
Discussion board dialogue at Twitter.
