Throughout many industries, together with advertising and promoting, the gender pay hole stays a looming challenge—particularly for Latina ladies. In response, Justice for Migrant Girls, a nonprofit devoted to advancing migrant ladies’s rights by means of advocacy, marks each Dec. 8 as Latina Equal Pay Day.
As a strategy to advocate and unfold consciousness, Justice for Migrant Girls launched the “Viva La Mujer Que Lucha” (“Lengthy Dwell the Girl Who Fights”) social marketing campaign based mostly on information from a report known as “Changemakers: Latinas Working to Shut the Pay Hole.” In accordance with the newest information from the U.S. Census Bureau, Latinas are paid, on common, 54 cents for each greenback made by white, non-Hispanic males.
The information checked out median annual reported earnings for Latinas throughout sectors, ethnicity, sexual orientation and nation of origin for full-time, year-round, part-time and part-year staff. Created in partnership with Justice for Migrant Girls, Poderistas and The Latinx Home, the social marketing campaign can even embody a summit in Washington D.C. to proceed the dialog with political leaders and activists.
Founder and president of Justice for Migrant Girls, Mónica Ramírez, famous that this 12 months, for the primary time, information calculations within the report embody part-time and full-time staff, making it extra inclusive of all work experiences. The report not solely highlights the significance of a extra inclusive wage hole calculation, but additionally the necessity for legislative and societal change round equitable pay for Latinas, Native American, Black and trans ladies.
Main the Latina Equal Pay Day campaigns since 2014, Ramírez emphasised the necessity for a steady change to be made when accumulating information to verify all of the experiences of girls are being accounted for. Though the main focus stays on the necessity for legislative change in receiving equitable pay, transparency and inclusivity in information reporting is a vital factor in advocating for change.
“This Pay Day, we’re bearing in mind what number of extra days and months it takes for a Latina to be paid the equal of what a white male non-Hispanic employee was paid in 12 months, and in our case it takes almost two years,” Ramírez stated in an announcement. “Since 1996, the info [represented] solely individuals working full-time 12 months spherical—that meant farm employee ladies, home staff. Half-time staff, their experiences weren’t being represented. So we pushed very exhausting to vary the way in which that we calculate and speak about this quantity.”
Advocating for change
Extra just lately, manufacturers and companies corresponding to Eleven and the We Are Not a Stereotype marketing campaign that includes ladies from varied promoting companies have made efforts in addressing the gender pay hole.
Nonetheless, Ramírez emphasised the necessity for societal change round the way in which we handle the pay hole challenge in media and advertising. How the difficulty is depicted is important to the way in which we perceive the experiences of girls and the way in which it impacts Latinas and different marginalized ladies.
“We all know that there are ladies’s experiences on this nation that we don’t clearly perceive but,” Ramírez added. “Using language of with regards to equal pay is that it’s catch-up and that isn’t correct—we are literally attempting to push the broader group to cease utilizing that language. We don’t catch up, we’re behind.”
The social marketing campaign “Viva La Mujer Que Lucha” might be seen throughout Justice for Migrant Girls’s social channels underneath the #LatinaEqualPay tag.
