Mavrck’s American Lady® Case Research Wins 2023 MUSE Inventive Award For Branded Content material
Discuss an awards season flex! The MUSE Inventive Awards have launched the winner lists for its first aggressive season of 2023. Hosted by the Worldwide Awards Affiliate (IAA), these competitions acquired over 6,300 entries from inventive and design professionals together with representatives from manufacturers like Coach, Madison Sq. Backyard Leisure, NBCUniversal, and extra.
About Our Win
We’re thrilled to announce {that a} Mavrck case research highlighting one buyer’s spectacular vacation marketing campaign outcomes has received a MUSE Inventive Award, incomes Silver within the Branded Content material: Influencer Advertising and marketing class. It’s our pleasure to acknowledge American Lady (AG) and its Cultural Celebrations marketing campaign, which was run on Mavrck’s all-in-one influencer advertising platform.
About The Marketing campaign
Pushed by 123 distinctive items of gorgeous, genuine influencer-generated content material (IGC), the American Lady Cultural Celebrations marketing campaign was designed to have fun youngsters everywhere in the world with the Actually Me™ doll and spotlight vacation customs from these celebrating Hanukkah, Diwali, Christmas, Kwanzaa, and a lot extra. 20 Instagram-based creators helped AG attain world audiences throughout the 2021 vacation season, attaining 360,000+ impressions, 27,000+ engagements, and a 7.5% engagement fee. You’ll be able to learn the complete case research right here.
About The MUSE Awards
Having a jury composed of {industry} professionals, IAA was profitable in upholding impartiality and imposing industry-relevant evaluation standards. The jury’s position was solely to determine firms or people whose works showcased excellence and pushed their respective industries ahead, which that they had efficiently achieved.
“The industries have gone by way of important adjustments by way of the years, but to have these entrants showcase their skill to adapt and overcome, it’s actually stunning and inspiring to our group in IAA,” Thomas Brandt, spokesperson of IAA elaborated. He continued, “it’s humbling to see the extent of craft displayed within the submitted works. Our most honest commendations exit to these behind mentioned works and for setting such a excessive commonplace for excellence for all to comply with.”
We’re devoted to serving to manufacturers obtain nice outcomes with award-winning influencer advertising campaigns. Discover out how one can stage up your influencer advertising packages if you ebook a free demo!
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