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HomeB2B MarketingA Deep Dive into Constructing a Productive Office

A Deep Dive into Constructing a Productive Office

Making a productive office for your self is hard sufficient, however doing it for all the crew? That is a complete totally different ball recreation.

Visual metaphor for workplace productivity

As a advertising and marketing crew chief for a few years, I discovered firsthand the significance — and the challenges — of constructing a productive office.

However wherever I labored, my purpose was the identical: to encourage my crew and assist them break by boundaries to realize their finest. I led the way in which, guiding every member from newbie to skilled. I turned juniors into specialists and even crew leads.

Being a crew chief taught me that making a productive office isn‘t about guidelines and plans — it’s about folks. How do they really feel? What motivates them? Do they really feel heard?

On this piece, I am going to share my private insights blended with suggestions from ten superb trade consultants that will help you construct a extremely productive office.

Download our complete productivity guide here for more tips on improving your  productivity at work.

Desk of Contents

What’s Office Productiveness?

Office productiveness is the contribution every crew makes to the corporate’s success. You may measure it in numerous methods — like how a lot work will get finished in an hour, how a lot cash every worker brings in, or how usually initiatives are completed on time.

However there’s extra to productiveness than simply, properly, producing. The “how” we produce additionally issues, and it’s a giant a part of equipping ourselves and our workplaces to turn out to be extra environment friendly.

We have to deal with productiveness extra holistically, or as Dan Shipper mentioned in his TED speak, “We predict productiveness is about software program, notebooks and to-do listing frameworks, calendars, schedules, and inboxes. And it’s all of these issues, but it surely’s additionally about our brains and our our bodies.”

So what ought to a productive office seem like? Listed below are 4 issues it ought to prioritize.

1. Wholesome Work-Life Steadiness

When your crew looks like they’re always in work mode, with no room to breathe or pursue different pursuits, productiveness suffers.

Working extra doesn’t imply extra work will get finished — particularly not high quality work. Folks want a superb stability between work and free time. They should recharge and really feel supported in managing their private lives alongside their work.

And that’s not simply my opinion. A 2022 research on the interactive affect of work-life advantages backs this up. It discovered that perks like versatile work hours and childcare help result in happier groups, a greater work ambiance, and everybody being extra productive.

2. Good Communication and Collaboration

Being a crew chief is about greater than being an authority determine. Certain, you’ve got extra tasks — approvals, guiding the crew — however you are not the only real concept generator or decision-maker.

Based on a 2023 analysis research, most staff mentioned they felt unnoticed of selections. For sure, this shouldn’t be the case, since communication and collaboration are important to true productiveness.

Throughout my time as the pinnacle of outbound content material advertising and marketing at Serpstat, I led my crew by protecting communication open, and I genuinely welcomed each strategic or artistic suggestion. I discovered it helpful when somebody provided a special perspective, even when it contradicted my very own.

In spite of everything, being a frontrunner did not imply I had all the correct solutions — it meant I wanted to empower my crew by displaying I valued collaborative concepts, battle decision, and easy teamwork.

3. Clear Targets and Aims

A 2022 Forrester research discovered that solely 39% of individuals absolutely understood their firm’s objectives. Alternatively, 78% of them fully understood their private/particular person objectives.

That poses the query: Is it actually mandatory for crew members to know company-level objectives?


Is it useful?


In the event that they perceive how their particular person objectives match into the corporate’s objectives, they’ll really feel extra productive and motivated to hit the goal.


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When all staff perceive an organization’s core motives, objectives, and mission, they present superb outcomes. Because the bestseller e book “Begin with WHY” suggests, sharing your organization’s mission with staff, and serving to them really feel invested in it, have to be in each profitable firm’s DNA.

Mission alignment additionally helps with motivation. Mateusz Calik, CEO at Delante, shared an fascinating story on how he acknowledged the ability of purpose setting:

“I’ve all the time hated and felt so drained and undermined in jobs the place there was no clear finish to a activity … What helped me was a system of labor my second-ever boss uncovered me to. Set deadlines, set initiatives, and set functions. It’s the true antidote to procrastination.”

Tips on how to Improve Productiveness within the Office

Take breaks to maintain at peak efficiency.

Breaks should not losing time. Breaks are for recharging batteries after which getting again to do extra and higher.

A latest research confirmed that breaks and self-care are essential for higher productiveness and total well being. Employees want a minimum of an hour of relaxation for each eight hours they work. It is best if the breaks truly break up the working hours, however after all, it is dependent upon the job — simply don’t keep on with your monitor throughout a break. Getting away out of your display and your workstation is the purpose right here.

Professional tip: I exploit the Pomodoro approach for high quality work — 25 minutes of efficient work after which 5 minutes of relaxation. And people 5 minutes imply actual relaxation: a brief stroll, stretching, consuming water, and respiration recent air.

Whereas it looks like it could be simpler to take extra frequent breaks whereas working remotely, that’s not all the time the case. Deb Mukherjee, head of promoting at Numeral, emphasised that “we overwork ourselves throughout distant.” The reality is, whereas at house, many people fail to take mandatory breaks. Mukherjee means that on this work setting, breaks are extra essential than ever.

Mukherjee additionally believes in seizing fast, spontaneous breaks throughout the day to share non-work-related tidbits with colleagues, giving our brains a brief breather.

“We now have a #enjoyable voice channel the place people come on all through the day and speak about random stuff like their canine’s latest antics,” Mukherjee says.

Eliminate distractions to get extra finished in much less time.

When there’s an excessive amount of noise or fixed interruptions, nobody can focus.

Arrange quiet zones the place you possibly can focus with out distractions. You may also attempt utilizing noise-canceling headphones to dam out any background chatter. When on the workplace, I exploit AirPods and seek for “music for focus” on YouTube Music.

However one of the best answer right here? Eliminate the telephone and notifications. Except it‘s for work calls or messages, tuck it away someplace so it doesn’t tempt you to scroll by social media endlessly.

Cease multitasking to lower work-related stress.

Multitasking = getting much less finished.

Multitasking is leaping from one activity to a different earlier than it’s finished. For instance, you may work on a letter, then change to LinkedIn, then attend a gathering, after which return to the letter. As an alternative of ending duties rapidly, multitasking means every activity will get much less of your consideration. And belief me, you’ll goof over one thing.

A latest research discovered that multitasking negatively impacts work and residential life. Regardless of many believing it is important, it truly results in elevated stress, diminished focus, and poorer outcomes.

Whereas this sort of task-switching makes us really feel extra productive, it truly slows us down in the long term. As HubSpot Co-Founder Darmesh Shah famously mentioned, “Don’t child your self which you can multitask — you possibly can’t. Job switching is cognitively costly.”

Set SMART objectives to maintain duties organized.

Preceden analysis reveals that visualizing your objectives can enhance productiveness by 18%.

So, as an alternative of simply tackling duties randomly, set SMART objectives to keep away from burnout and be extra productive. SMART is a superb framework for breaking down a purpose into smaller, extra manageable steps to keep away from feeling overwhelmed.

SMART objectives are:

  • Particular. Make sure that the objectives you set are particular. The extra detailed, the higher.
  • Measurable. Make sure that your objectives are measurable in an effort to see progress and modify accordingly.
  • Attainable. Targets must be attainable; if they are not, rewrite them.
  • Related. Targets ought to align with you or an organization’s values and long-term imaginative and prescient with a purpose to make an actual impression on change and efficiency.
  • Time-Sure. Set a deadline.

To place this into follow, I like writing my objectives in a pocket book each Friday night or Monday morning, so I do know what objectives I wish to obtain subsequent week. Then, I put them on my Monday board and ensure to trace and mark my progress repeatedly.


Tips on how to Construct Productive Groups

Present ongoing coaching in numerous fields.

From day one, make sure that each crew member receives correct onboarding coaching and ongoing training. These classes are nice for bettering abilities, communication, and teamwork.

For instance, to your content material crew, provide common workshops on content material creation or search engine marketing updates. Use free and paid assets. Navigate to a free HubSpot Academy for digital advertising and marketing and challenge administration programs designed by consultants of their fields.


Additionally, get your senior crew members to guide workshops with juniors to considerably strengthen crew bonds and share data.

Professional tip: Coaching does not all the time must be work-related. Connor Butterworth, founding father of Rug Slinger, shared that his firm repeatedly organizes workshops for private improvement. This method resulted in steady month-over-month development.

Help your crew in each doable approach as a result of their inner well-being instantly impacts their efficiency.

Encourage collaboration and lead by instance.

Collaboration makes folks really feel like they’re a part of a crew. When colleagues work collectively, they construct belief and friendship. This makes the office a wholesome place to be, initiatives get completed quicker, and the outcomes are sometimes higher.

Marcus Clarke, founding father of Searchant, states that one of the simplest ways to foster collaboration is thru classes, conferences, and one-on-one chats.

As soon as he prioritized this, Clarke says, “I observed my crew felt extra comfy in sharing and expressing their minds and issues. This led to elevated problem-solving, creativity, and productiveness typically.”

Additionally, in the event you’re a crew chief or supervisor, attempt to be a job mannequin. Present your crew how collaboration works by actively taking part and sharing concepts your self.

As a crew chief, I used to usually say, “Hey Matt, how does this work? Are you able to assist me with XYZ?” Certain, I might most likely Google it, however I needed to point out the crew it’s regular to ask for recommendation and assist.

Make your conferences extra productive.

Do not maintain conferences only for the sake of holding them — particularly weekly planning and retrospective conferences.

Begin by setting clear goals and agendas beforehand. Encourage everybody to contribute their concepts and opinions.

Nevertheless, go away 5 minutes for an informal dialog to test in your crew’s temper and set a relaxed however skilled ambiance.

Watch this brief TedX tutorial on unhealthy versus good conferences.


Give attention to outcomes, not clock-watching.

When outcomes are the principle focus, everybody’s motivated to work smarter, not simply more durable. For that motive, I don’t like time-trackers for distant jobs.

I was a full-time worker for an organization that made us use a tracker even when working on the workplace. In consequence, staff felt confused and as in the event that they weren’t trusted to do their finest work. For sure, this works in opposition to productiveness.

As an alternative, as a supervisor, keep on with what counts — your crew’s efficiency and outcomes.

Olivier Bretton, the founding father of Niceboard, has nice perspective on this.

“Essentially the most essential factor that has helped me create a productive office for my crew at Niceboard is a completely distant setup,” Bretton notes.

Based on Bretton, distant work has helped create a extra versatile and centered work setting for his crew. “It additionally encourages productiveness since staff should not evaluated on time spent ‘at work’ however moderately on their precise efficiency outputs,” he says.

Professional tip: Current time-tracking to your crew as a short lived means for troubleshooting, optimizing workflows, and amplifying productiveness. Encourage your crew to make use of this as a instrument to know workload versus capability, discover bottlenecks, and enhance private time administration.

Suggestions for Managing a Productive Office

Keep away from Micromanaging

Don’t micromanage your crew.

A 2024 research from the Management & Group Improvement Journal confirmed that micromanagement is without doubt one of the most typical office points, notably in hybrid/distant work environments. It comes with many adverse results, like nervousness, demotivation, and diminished productiveness. I’d additionally add that micromanaging discourages activity possession.

In fact, you possibly can‘t give your crew freedom with out first coaching and guiding them. However as soon as that’s occurred, allow them to take the stage and shine. It’s not all the time going to be straightforward, however we have to settle for errors and failures as part of the expansion course of.

We are able to additionally take a cue from Alexandra Ilie, challenge advertising and marketing supervisor at Touchpoint. Ilie says she discovered that giving her crew freedom was only a begin.

“When issues began to go sideways, as an alternative of diving again into micromanaging, we set clearer expectations, offered extra assets, and actually amped up the help. We made positive everybody knew what was anticipated and had what they wanted to satisfy these expectations,” Ilie says.

Use Productiveness and Automation Instruments

Teamwork with out instruments like Trello, Asana, Monday.com, Zapier, Airtable, and many others., can be chaotic. They assist with managing duties, sharing recordsdata, coordinating schedules, and collaborating in actual time.

Based on a latest HubSpot research, 75% of +1350 enterprise professionals agree that automation instruments assist their group collaborate extra successfully.

Kellie Davis, director of content material advertising and marketing at Affect.com, says, “We maintain all challenge communication in Asana …That approach, everybody can see what’s occurring, avoiding messages getting misplaced in Slack or electronic mail.” When communication and collaboration are efficient, “everyone seems to be happier and feels extra management over their work.”


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Professional tip: When providing productiveness apps, ensure that every crew member receives coaching on the right way to use the apps successfully. I discover it useful to create a Loom video the place I clarify all the things step-by-step. This manner, crew members can watch at their very own tempo and go away feedback at particular factors if they’ve questions or want clarification.

Ask for Suggestions

It isn’t simply the supervisor who ought to give suggestions. Your crew must also give enter on initiatives, assess crew dynamics, and flag any habits that doesn’t align together with your firm tradition.

Group members may give suggestions on the supervisor’s management model. For instance, I usually checked in with my crew to see how they felt about my management and if there have been any adjustments they needed me to make.

We additionally rolled out nameless surveys to focus on each strengths and areas for enchancment. This acted like a “well being test” for every crew, and served a fantastic objective.

Have fun Successes

A 2023 Nice Place to Work research discovered that 37% of staff would do higher work after they obtain private recognition. So, when your staff do one thing nice, give them a shout-out.

Cheer for each huge and small wins. As an illustration, in your Slack group, give a shout out to a crew member who nails a challenge, crafts a fantastic pitch, or shares an superior social media submit. And when the win deserves extra than simply reward, take into consideration beginning a bonus program or giving out reward playing cards. You may also reward your crew with an additional time without work. Belief me — this can be a giant hit.

Within the phrases of Vartika Kashyap, chief advertising and marketing officer at ProofHub, “You do not have to attend for main milestones to acknowledge particular person or crew achievements.”

At ProofHub, Kashyap holds a small crew lunch to have a good time profitable campaigns. “This exhibits my real appreciation in direction of them. Plus, it boosts their morale and encourages them to proceed their devoted effort,” Kashyap says.

Optimistic Atmosphere = Productiveness Blossom

We now have rolled by lots of strategies, instruments, and recommendation for making a productive work setting. But when I needed to sum all of it up in a single piece of knowledge, it could be this: Hold it easy.

Folks thrive in a piece setting that’s easy and straightforward to work in. No micromanaging, no overwhelming duties. Create a optimistic, useful, and supportive vibe. Talk, share concepts, and encourage your crew to talk up about what’s bothering them. When everybody looks like a part of the crew, teamwork turns into dreamwork.

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