Yvon Chouinard, founding father of the world’s favorite accountable clothes model, Patagonia, shall be awarded the 2023 LionHeart prize on the Cannes Pageant in June.
Patagonia celebrates its 50th birthday this yr, and whereas function is likely to be seen as a pattern at Cannes Lions, for Chouinard, it’s a lifestyle. Final yr he fell off the Forbes wealthy listing after he positioned your complete $3bn firm in a belief, with all earnings going to combat local weather change.
Chouinard stated: “Each a part of the Patagonia enterprise, together with the worth we create, is linked to our function. Receiving the popularity of the LionHeart award sends the message that creativity generally is a highly effective drive within the work to avoid wasting our residence planet. The inventive trade is uniquely positioned to prepared the ground in bold enterprise practices and to encourage folks all over the place to behave now.”
Philip Thomas, CEO, Ascential Futures and chairman of Cannes Lions, stated: “Yvon Chouinard embodies the aim of the LionHeart award and we’re humbled to have the ability to provide the platform of Cannes Lions to attraction to the world’s communicators to assist his trigger. His work is an inspiration to us all and we look ahead to honouring him in June.”
Earlier recipients of the LionHeart award embody a mixture of the personalities from Malala Yousafzai and Bono to Al Gore and Richard Curtis.
