CONWAY, Ark. — Acxiom®, the shopper intelligence firm whose data-driven options create enterprise development by enabling higher buyer experiences, introduced that Acxiom Actual Id™ is now built-in with Sitecore’s CDP (buyer knowledge platform).
“This partnership with Sitecore might be essential in serving to our prospects function on this new atmosphere, the place main manufacturers will compete primarily based on the standard of the insights from their first-party knowledge.”
With Acxiom Actual Id alongside Sitecore CDP, manufacturers can prolong the view of buyer and prospect journeys the CDP gives by observing behaviors throughout all owned and paid media digital interactions. The Sitecore CDP focuses on superior decisioning, informing the model’s subsequent greatest motion and might personalize internet buyer expertise in actual time. That is made potential with a powerful basis of first-party knowledge that’s capable of sustain with the ever-growing quantity of buyer knowledge indicators.
Acxiom’s Actual Id mixed with the Sitecore CDP empowers a first-party id graph with first-party tagging and persona enrichment functionality, to allow manufacturers to make extra correct buyer id selections all through the shopper journey.
Utilizing real-time integrations with Sitecore CDP, Acxiom Actual Id helps set up the foundational knowledge layer manufacturers must:
- Gas enterprise-level use instances from operations to advertising to knowledge governance
- Persistently join individuals throughout touchpoints, units, and channels
- Keep ever-changing buyer data over time
- Help a most popular buyer view tailor-made to the distinctive lens of the model
“Each model wants to simply accept the truth of a cookieless world and begin treating their first-party knowledge as a strategic asset,” mentioned David Skinner, World Chief Technique Officer at Acxiom. “This partnership with Sitecore might be essential in serving to our prospects function on this new atmosphere, the place main manufacturers will compete primarily based on the standard of the insights from their first-party knowledge.”
“Sitecore brings highly effective decisioning and orchestration capabilities with its CDP that make distinctive and personalised buyer experiences potential,” says Owen Taraniuk, SVP World Alliances and Partnerships at Sitecore. “We’re excited to be working with Acxiom to present manufacturers a single level of entry and enhance their agility in relation to each buying and retaining prospects”.
For extra details about Acxiom’s Actual Id and Sitecore CDP resolution go to the options catalogue.
About Acxiom
Acxiom is a buyer intelligence firm that gives data-driven options to allow the world’s greatest entrepreneurs to higher perceive their prospects to create higher experiences and enterprise development. A frontrunner in buyer knowledge administration, id, and the moral use of knowledge for greater than 50 years, Acxiom now helps 1000’s of shoppers and companions across the globe work collectively to create hundreds of thousands of higher buyer experiences, daily. Acxiom is a registered trademark of Acxiom LLC and is a part of The Interpublic Group of Firms, Inc. (IPG). For extra data, go to Acxiom.com.
