7 Superior April E-newsletter Concepts (You Did not Know You Wanted)

Some months it will probably appear powerful to give you e-newsletter concepts.

Happily, April isn’t one in all these months.

With a calendar that features April Idiot’s Day, Easter, and tax return season, there’s no scarcity of e-mail marketing campaign inspiration. And if that wasn’t sufficient, faculty graduations and Mom’s Day are simply across the nook.

So it’s no shock that April historically sees one of many highest common e-mail advertising and marketing open charges of any month, at 20.86 %.

(And, by the way, it additionally sees the second-highest click-through price. So folks aren’t simply opening advertising and marketing emails—they’re taking motion, too.)

However, as you already know, there are few ensures in e-mail advertising and marketing. You continue to must translate your top-level marketing campaign themes into compelling, revenue-driving emails.

To make your life a bit of simpler, I dived into Drip’s ecommerce advertising and marketing swipe file to pick seven of my favourite April e-newsletter concepts.

Right here’s what I got here again with…

A 2021 YouGov survey revealed that 45 % of American adults discover April Idiot’s humorous, whereas 47 % discover it annoying. Beneath-30s have been the one age group to seek out it extra amusing than irritating.

In the meantime, an older (however nonetheless attention-grabbing) survey from Ask Your Goal Market found that 24 % of individuals typically take pleasure in when manufacturers get entangled with April Idiot’s Day pranks, whereas 27 % actively dislike it.

So, on steadiness, it’s higher not to get entangled, proper?

Possibly not, as a result of more moderen analysis from Oracle (below the startling headline: “45 % of Individuals Have Not Felt True Happiness for Extra Than Two Years”) confirmed that:

• 91 % of individuals choose manufacturers to be humorous.
• 72 % would select a model that makes use of humor over the competitors.

To idiot or to not idiot? That’s the query.

As with something marketing-related, the reply relies upon fully in your viewers.

YouGov’s examine suggests youthful shoppers usually tend to take pleasure in an April Idiot’s e-mail. However even then, we’d advise towards pranking your prospects. As a result of there’s a effective line between telling a joke and making folks really feel such as you’re scamming them.

As an alternative, strive delighting your viewers with a flash sale, like Vinomofo did in my first April e-newsletter instance. The web wine retailer opened with a robust topic line that performs into the April Idiot’s theme, whereas additionally teasing the prospect of a shock low cost:

The emoji works effectively right here, too, serving to the e-mail stand out in a busy inbox.

Having secured the clicking, Vinomofo makes it clear that this can be a actual sale:

The prospect of a 75 % low cost is definitely engaging sufficient to influence prospects to click on by way of and study extra.

After the chilly winter months, spring at all times feels prefer it takes an age to look.

However it’s effectively and trulyarrived by the point April rolls round, so it is best to undoubtedly encourage your viewers to clean up their wardrobes for the brand new season.

There’s only one tiny downside:

Spring trend has an extraordinarily brief window of alternative.

As we will see from Google Traits, search exercise peaks in mid-March, then drops off sharply in mid-April:

So it is sensible to get your messaging on the market as early as attainable and push your spring assortment aggressively earlier than curiosity dries up.

Black Goat Cashmere clearly understands this. In April 2022, it reached out to prospects with an e-mail carrying the next topic line:

I like this messaging, as a result of it speaks to how many people are feeling: the reduction that hotter days are right here eventually.

The model follows up this sturdy opening by showcasing a few of its prime spring-related trend picks:

I notably like how this e-mail positions the merchandise as spring and summer-wear, thereby protecting them related for longer. That’s a wise play.

Highlighting the issue with selling spring attire and equipment, search across the time period “summer season trend” climbs steadily from mid-April onward:

In different phrases, no sooner have searches for spring-related clothes peaked than curiosity shifts straight to summer season. No surprise trend entrepreneurs are at all times so busy.

Plus-size trend model Torrid clearly bought the memo. By late-April 2022, it had shifted focus away from spring messaging and towards summer-themed merchandise:

In reality, a fast scroll by way of our swipe file reveals that within the second half of the month, greater than one-quarter of the model’s emails have been summer-related (whereas none talked about spring).

After all, April isn’t really the peak of summer season.

For that purpose, Torrid builds its messaging round planning for large, thrilling summer season occasions (like holidays).

That approach, there’s a purpose for purchasers to purchase now, fairly than ready a couple of extra weeks for the temperature to heat up much more.

In accordance with the Nationwide Retail Federation (NRF), 4 in 5 US households have fun Easter, with the typical family set to spend over $192 celebrating Easter 2023—for a mixed spending complete of $24 billion.

In comparison with different main retail holidays, that’s the same degree of expenditure to Valentine’s Day.

Once you consider Easter spending plans, you instantly image one factor: chocolate. Unsurprisingly, it’s the most well-liked Easter buy, with 90 % planning to purchase sweet (and 89 % planning some type of meals buy).

However it’s not all about spending with our stomachs, with 65 % set to purchase presents, 53 % planning a clothes buy, and 50 % forking out on decorations.

In different phrases, Easter holds alternatives for retailers throughout a variety of classes, so getting concerned is sort of definitely worthwhile.

Now, let’s discuss timings.

Google Traits knowledge reveals there’s an extended lead-in, with Easter shopping-related searches climbing steadily all through February and March, earlier than spiking within the week main as much as Easter Sunday:

So it pays to start out selling Easter messaging as quickly as attainable—definitely by early April.

Nordic Nest bought it proper with this Easter e-mail instance, despatched on April 2nd, 2022:

The entire theme right here is round inspiration, from food and drinks to decor and leisure.

This makes the e-mail really feel useful and distinctly un-salesy; but it surely all comes collectively on the finish with a robust name to motion pointing readers towards the model’s devoted Easter assortment.

In accordance with the NRF, the overwhelming majority of People have already filed their returns by the point April comes round.

That’s unbelievable information for retailers, as a result of 59 % of shoppers anticipate a tax refund in 2023—and the IRS points most refunds inside 21 days.

Or, to place it one other approach, lots of people discover themselves (comparatively) flush with money every April.

Sensibly, most People plan to make use of their tax refunds to prime up their financial savings, pay down debt, or cowl on a regular basis bills.

However about one-fifth are planning a “main” or “splurge” buy, and one in 9 plan to spend money on dwelling enchancment.

So if I used to be doing advertising and marketing for a house decor model, I’d completely tune my April messaging towards encouraging big-ticket acquisitions.

That’s exactly what One Kings Lane did in my subsequent April e-newsletter instance:

Not solely does it push prospects towards premium furnishings merchandise like beds and dressers, it additionally offers them an incentive to click on by way of by referencing a 20 % low cost.

In the event you had a considerable tax refund burning a gap in your pockets (and also you have been available in the market for a trendy new bed room), there’s an excellent likelihood you’d open—and click-through from—this e-mail.

NRF analysis revealed that 84 % of People deliberate to have fun Mom’s Day in 2022, with per-person spending projected to hit virtually $250.

Flowers and greeting playing cards are perennially well-liked presents, however there’s no scarcity of alternatives for manufacturers in different verticals—from clothes and niknaks to homeware and electronics.

And with 36 % of Mom’s Day consumers planning to purchase presents on-line, this can be a vacation that ecommerce manufacturers can ailing afford to overlook.

So what’s the very best angle in your Mom’s Day e-mail marketing campaign?

One efficient strategy is to remind prospects that the delivery deadline for Mom’s Day presents is approaching quick, similar to The Sill did on this April e-mail instance:

Actually nobody needs to overlook about Mom’s Day—it doesn’t bear interested by.

By sending your viewers a well timed reminder, you’re not simply selling your merchandise; you’re performing a helpful public service.

Our trusty buddies on the NRF discovered that about one-third of People plan to purchase presents for highschool and faculty graduates, with prime selections together with reward playing cards, attire, and electronics.

However commencement isn’t simply about gifting. Graduates are (understandably) eager to have fun their achievements, so many will likely be trying to buy social gathering outfits for the event.

Which explains the uptick in search exercise for the time period “social gathering outfits” in late April and early March:

Monki is one model that’s effectively conscious of this development.

In April 2022, it shared an e-mail prompting prospects to “costume up for the event”, earlier than referencing commencement dinners and backyard events:

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After all, I don’t anticipate you to take my phrase for it.

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