Content material advertising and its shut cousin SEO are the “pull” in lots of promotional plans. Articles, movies, and podcasts draw potential prospects to companies, participating them with useful, informative, or entertaining content material.
In October 2022, your organization’s content material advertising would possibly embrace articles about monetary planning, vacation reward choice, Italian or Polish heritage, historic or celeb birthdays, or celebrating Web Day.
What follows are 5 content material advertising concepts your small business can use in October 2022.
1. Monetary Planning Month
The Monetary Planning Affiliation created Monetary Planning Month in 2002 to teach People about monetary planning and the way to save cash. Monetary planning contains subjects akin to retirement planning, property planning, insurance coverage, and investing.
October 2022 is Monetary Planning Month in the USA. Use this celebration to provide content material about good vacation buying and why your merchandise are of nice worth.
Some have argued that it was no accident that this October observance comes simply forward of the Christmas gift-giving season when so many people can overspend.
On your firm’s October 2022 advertising, take into account writing articles associated to monetary accountability and vacation purchases. You would possibly spotlight the worth related along with your merchandise or how looking for items early with a funds in thoughts would possibly assist your prospects.
You’ll be able to nonetheless intention to promote your merchandise whereas making a case for accountable buying and serving to of us perceive the worth your merchandise and enterprise carry.
2. Vacation Shopping for Guides
‘Tis the season for giving, and your organization’s content material advertising ought to mirror that. October is an effective time to begin selling reward guides that includes your finest merchandise and presents for Christmas 2022.
With October being two months earlier than the vacation season, buyers are possible already in search of reward concepts. Photograph by Erica Marsland Huynh.
Do you promote magnificence merchandise? Why not put collectively a vacation make-up reward information? Or, when you have a house decor enterprise, put collectively a vacation house reward information that includes gadgets for each room.
Not solely will this content material profit your prospects as they search for vacation items, however it’ll additionally function a reminder that your organization exists with compelling merchandise.
3. Heritage Month
October is each Italian-American and Polish-American Heritage Month. It’s due to this fact a chance to create content material celebrating the various contributions to America of Italian and Polish immigrants and their households.
For instance, a enterprise promoting energy tools would possibly create content material describing how the wave of Polish immigration from 1870 to 1914 contributed to important development in U.S. public works and personal building.
A western clothes and footwear retailer would possibly create content material in regards to the Italian artisans who primarily created the cowboy look. Pio Serratelli, an Italian, began his hat-making enterprise in 1878. Many take into account Serratelli as a few of the finest western hats ever made. Likewise, well-known bootmaker Tony Lama, identified for the cowboy boot firm he began, was additionally Italian.
An Italian-American based the Tony Lama boot firm.
Throughout the business your small business serves, there’ll virtually definitely be a chance to rejoice Italian-American or Polish-American heritage that will resonate along with your prospects.
4. Well-known Birthdays
America’s thirty ninth President, Jimmy Carter, was born on October 1, 1924.
A staple of “tradition” or “life-style” content material advertising is to create posts about well-known people across the time of their birthdays. This tactic will be glorious if there’s a connection between your merchandise, prospects, and the person you function.
A mini-biography a couple of celeb would possibly tie in effectively along with your merchandise. For instance, a males’s attire retailer may profile actor Zach Galifianakis’ model utilizing press pictures. The article may finish with product solutions for the same look.
Listed below are a couple of examples of the people you would possibly write about round their birthdays.
October 1
- President Jimmy Carter
- Julie Andrews
- Zach Galifianakis
October 2
- Sting
- Annie Leibovitz
- Mahatma Gandhi
October 3
- Tessa Thompson
- Al Sharpton
- Gore Vidal
October 4
- Susan Sarandon
- Charlton Heston
- Rembrandt
5. Web Day
Sir Tim Berners-Lee helped to get the web began and, due to this fact, contributed to the eventual development of ecommerce.
On October 29, the world celebrates Web Day to commemorate the creation of the primary web site by Tim Berners-Lee in 1991. The straightforward web page has solely brief textual content studying, “It is a check.”
Whereas that won’t sound like a lot, it’s arduous to think about a world with out the web. In the present day, the web has grow to be an important a part of our lives.
For this would-be vacation, discover a strategy to join the services or products you promote to the emergence of the world broad internet.
