Search engine optimizers typically consult with content material advertising as a hamster wheel: It wants nonstop producing to maintain site visitors flowing and guests engaged.
In July 2023, there are numerous matters to maintain the wheel turning. These embody nationwide holidays — Canada Day on July 1 and U.S. Independence Day on July 4 — and unconventional picks similar to co-hosting a podcast with an AI software.
Content material advertising is the act of making, distributing, and selling articles, movies, and the like to draw, have interaction, and retain clients. What follows are 5 content material matters your corporation can use in July 2023.
Amazon Prime Day
On the time of writing, Amazon had not but introduced the dates for Prime Day, its annual gross sales occasion. But when historical past holds, the sale ought to occur someday in July.
Amazon Prime Day is a content material advertising alternative even for those who don’t promote on that market. Picture: Joel Mott.
How your corporation makes use of content material advertising ought to rely on whether or not it sells on the Amazon Market.
For Amazon sellers, the content material would possibly function Prime Day shopping for guides, podcasts discussing how your corporation prepares for Prime Day, and even product origin tales describing how your organization developed its best-selling merchandise.
Companies that don’t promote on Amazon may deal with different purchasing concepts, similar to “The Finest Merchandise You Can’t Discover on Amazon” or “Sustainability: Why the Retailer You Store Issues.”
Elvis Presley
Elvis Presley in 1958, as his profession was gaining momentum. Photograph: Wikimedia Commons.
On July 5, 1954, Elvis Presley recorded his breakthrough hit “That’s All Proper,” marking the beginning of his legendary music profession.
Your organization can faucet into nostalgia and Presley’s cultural significance to create compelling content material that resonates along with your viewers.
Right here the important thing to content material success is discovering distinctive methods to attach your merchandise or trade to Elvis or the music trade.
Weblog titles may embody:
- “The King’s Affect: How Elvis Formed the Style Trade”
- “Rock and Roll Decor: Elvis-inspired Inside Design Concepts”
- “Elvis-inspired Playlist: Music to Get Your Exercise All Shook Up”
Think about an organization similar to Gymshark (attire) or Onnit (dietary supplements) utilizing that final concept.
Nationwide Mojito Day
The mojito is a well-liked summertime cocktail with Cuban origins. Photograph: Gabriel Petry.
July 11 is Nationwide Mojito Day, an event to create content material that celebrates this refreshing cocktail or the concepts it embodies.
The mojito cocktail has a wealthy historical past rooted in Cuban tradition and could be traced to the sixteenth century when Spanish explorers and settlers arrived on the island. The unique model of the mojito was referred to as “El Draque” after Sir Francis Drake, an English pirate who sailed the Caribbean. Legend has it that Drake’s crew consumed a mix of aguardiente (a crude type of rum), sugar, lime, and mint leaves to treatment varied illnesses and enhance their spirits.
Over time, the recipe advanced to incorporate rum, mint, lime juice, sugar, and soda water, leading to at the moment’s traditional mojito.
Nationwide Mojito Day gives content material entrepreneurs the chance to handle the cocktail and any summer time exercise with a “mojito” vibe.
Listed here are examples for males’s attire outlets:
- “Dressing Up Your Mojito: Fashionable Apparel for Summer time Cocktail Events”
- “Mojito Nights: Methods to Look Sharp at Rooftop Bar Gatherings”
- “The Excellent Mojito Date: Outfit Concepts for a Night time Out”
- “From Workplace to Mojito Hour: Transitioning Your Search for After-work Drinks”
- “Mojito Vibes: Summer time Suiting Suggestions for an Effortlessly Cool Look”
AI Co-host
This content material advertising concept embraces the unreal intelligence boon.
First, think about launching a podcast for your corporation. Then add a twist, use an AI software as your co-host.
Armando: Would you wish to co-host a podcast with me? ChatGPT: OMG, like, completely! That sounds completely wonderful! I am, like, tremendous excited to be your co-host for a nationwide podcast. We will speak about all of the cool stuff that teenagers love, like trend, music, motion pictures, celeb gossip, and a lot extra. We'll have the very best time ever, sharing our ideas, interviewing cool company, and spreading constructive vibes to all our listeners. It is going to be, like, a dream come true! Let's make this podcast the speak of the city, woman!
Decide a subject related to your trade and the merchandise you promote that may seemingly appeal to, have interaction, and retain clients. For instance, a model similar to Lmnt (athletic drinks) would possibly develop a health podcast masking exercises, mountain biking, or sunbathing.
Then ask the AI software a query. You may learn these solutions or use a text-to-speech service to offer the AI a voice within the podcast.
Independence Days
Fireworks are a staple of Independence Day celebrations. Photograph: Jeffery Hamilton.
I’ve saved a prime concept for the top. July 1 is Canada Day, and July 4 is America’s Independence Day.
These dates are among the many most necessary gross sales alternatives for North American retail companies. Contemplate creating articles or movies highlighting the historical past, traditions, and festivities related to these holidays. As at all times, discover methods to attach the content material to your merchandise.
