By Sean Tinney July 6, 2023
Are you on the lookout for a game-changing technique to captivate your electronic mail subscribers and enhance your advertising and marketing efforts? Look no additional than video electronic mail advertising and marketing!
Incorporating a video in your emails has the facility to mesmerize and interact your subscribers in ways in which conventional text-based emails merely can’t match.
As people, we’re naturally drawn to visuals, and movies present a visually compelling and immersive expertise that may go away an enduring impression. The information helps this, viewers say they maintain extra data (95% of a message) after watching a video.
So are you able to embark on this thrilling journey of video electronic mail advertising and marketing?
Then it’s time to unlock the facility of movies to attach, interact, and convert your electronic mail subscribers like by no means earlier than. So seize your popcorn, sit again, and prepare to find the magic of video electronic mail advertising and marketing!
However first, let’s outline what video electronic mail advertising and marketing is…
What’s video electronic mail advertising and marketing?
Video electronic mail advertising and marketing is just incorporating movies into your emails. Video advertising and marketing is a strong technique to join with individuals on a deeper degree. And, as we’ve already talked about, individuals love watching movies to find out about a model or matter.
Sometimes, movies are displayed in emails just like the one beneath from Niice:
Whereas movies gained’t play throughout the inbox as a consequence of Web Service Supplier restrictions, displaying a thumbnail just like the one above tells a viewer immediately that it’s a video.
With a purpose to watch, viewers might want to click on the thumbnail picture and watch the video from the internet hosting platform.
12 Inventive methods to make use of movies in electronic mail advertising and marketing
From product demonstrations and buyer testimonials to behind-the-scenes glimpses and academic tutorials, the chances are infinite relating to leveraging movies in your electronic mail advertising and marketing campaigns.
Listed below are my picks for probably the most artistic methods to make use of movies in emails.
1 – Present ’em the way it’s executed
Would you reasonably learn a step-by-step course of for getting began or have somebody information you thru that course of.
For me, that’s a straightforward query. Watching a video permits me to see first hand what to do.
Shopify features a tutorial video serving to new customers arrange their first retailer.
2 – Get clients excited a couple of product
Use movies to showcase your services or products in motion.
Present the way it works, spotlight its options, and exhibit the advantages to interact your viewers.
Jot Espresso shares a colourful and thrilling video highlighting their product and the alternative ways you may make espresso.
Right here’s the video they add to their electronic mail.
3 – To rejoice particular events or vacation greetings
Create customized movies to ship festive greetings or rejoice particular events together with your subscribers. This provides a private contact and strengthens the connection together with your viewers.
After males’s shaving firm Harry’s celebrated three years, they despatched an electronic mail to their clients the place their worker’s learn precise buyer opinions (I’m assuming they have been precise, some have been fairly on the market).
Try the video for your self:
4 – To coach
Ship invaluable information and insights to your subscribers via informative video tutorials, demonstrations, or knowledgeable interviews, making advanced ideas extra accessible and fascinating for a extremely impactful studying expertise.
This advertising and marketing agency included a video educating their purchasers on how you can use key phrases of their content material technique. The aim for this electronic mail was to assist their purchasers with SEO and to additional set up themselves as thought leaders.
5 – Spotlight how superior you might be
Embody video testimonials from glad clients so as to add credibility and social proof. Spotlight the challenges your clients face, how your product/service helped them overcome these challenges, and the outcomes they achieved.
You should use your Google opinions to drag these testimonials.
Listening to actual individuals talk about their optimistic experiences might be extremely persuasive.
6 – Getting began
Welcome new clients with open arms and assist them get began seamlessly by incorporating a useful onboarding video into your welcome electronic mail sequence. Information them via the preliminary steps, exhibit key options, and supply suggestions to make sure they’ve a clean and profitable expertise together with your services or products.
Airtable features a fast 2 minute video exhibiting new customers precisely how you can get began with their platform.
This video helps new customers perceive these first key steps wanted to start out utilizing Airtable. Test it out:
7 – Promote your most up-to-date YouTube movies
Promote your newest YouTube movies by leveraging the facility of the feed factor in AWeber.
With this characteristic, you’ll be able to robotically pull within the thumbnails, video names, descriptions and extra out of your YouTube channel, creating visually interesting and fascinating electronic mail content material that showcases your most up-to-date movies and entices subscribers to click on and watch.
That is a straightforward technique to enhance your video view. See how we used it within the backside of this electronic mail.
8 – Occasion recap
Relive the thrill of your latest occasion by incorporating a video recap into your electronic mail advertising and marketing. Take your subscribers on a journey, highlighting key moments, speaker highlights, and attendee testimonials, permitting them to expertise the occasion’s vitality and worth firsthand, even when they couldn’t attend in individual.
All of your clients might not have the ability to attend an occasion, so allow them to know all of the thrilling, educated data they missed. OnBrand determined to recap every of their occasions. This technique is a good way to create FOMO (the worry of lacking out) and is a good way to extend attendance at future occasions.
9 – Month-to-month summaries
Wrap up every month with a dynamic video in your electronic mail advertising and marketing, offering a abstract that highlights your newest product releases.
Interact your subscribers with a visually charming recap that showcases your progress and units the stage for an much more thrilling releases within the coming months.
Ahrefs offers a month-to-month product roundup to all their clients. These emails at all times begin with a video, however all of them embrace a written abstract of product releases.
10 – PSA
Interact your viewers with a compelling public service announcement message that conveys important data, educates, and conjures up motion, amplifying the influence of your message and elevating consciousness for the trigger.
When the pandemic hit a number of years in the past there was loads of worry and uncertainty particularly when it got here to air journey. So as an alternative of a plain textual content electronic mail, the CEO of AmericanAirlines despatched a video electronic mail to replace their clients.
11 – Share successful story
Deliver your buyer success tales to life via movies in your electronic mail advertising and marketing. Showcase the journey and achievements of glad clients, permitting their genuine experiences to resonate together with your viewers and construct belief in your model, finally inspiring others to realize comparable success.
Adbeat does a fantastic job transitioning from successful story right into a video present the steps that buyer device to extend their outcomes.
12 – Summarize your electronic mail or weblog
Make your content material extra partaking and simply digestible through the use of video in your electronic mail advertising and marketing to create quick summaries or highlights of your electronic mail or weblog posts.
We despatched an extended format electronic mail to our subscribers however we acknowledged that folks devour content material in several methods, so we embrace a video highlighting to key advantages of that electronic mail.
Advantages of video emails
Movies maintain the facility to extend electronic mail engagement, however there are such a lot of different advantages for including movies to your electronic mail messages. Listed below are the highest advantages for together with a video in your emails.
Larger click-through charges
Movies will help seize consideration, conveying messages extra successfully, and attractive viewers to interact together with your content material.
Enhance gross sales
By making a extra immersive and persuasive expertise, showcasing services or products in motion, can lead to viewers making a purchase order.
Saves you time
As a substitute of writing an extended electronic mail, summarize your message in a video.
Shareable
They enhance the possibilities that your electronic mail is perhaps shared. Humorous, quirky movies work nicely for this.
Right here’s a fantastic instance from males’s shaving firm, Harry’s.
Rising your electronic mail listing
Detailing why somebody ought to join, and what they’ll get out of your listing
Constructing a relationship
A behind-the-scenes video helps you join together with your viewers
Evoking a sense
The sensation you allow your viewers ought to connect with your aim. If you’d like your viewers to take motion and do one thing (like add a video into an electronic mail), maybe the sensation you’re going for can be “motivated,” since you’re utilizing your video to hook somebody’s curiosity and encourage them to do one thing.
Going viral
If you wish to have your movies shared quite a bit, you may wish to evoke a sense of “delight” as an alternative. You may even discover that you simply wish to evoke a mixture of emotions as an alternative of just one.
Find out how to add a video to your advertising and marketing electronic mail?
With a good electronic mail advertising and marketing device like AWeber, together with movies in electronic mail is extremely straightforward.
In case your device has a drag and drop editor, all it’s worthwhile to do is drag the video factor into your message editor, embrace the hosted video’s hyperlink, and voila! All that’s left to do is press ship.
Get began with video electronic mail advertising and marketing
Now that you simply’re geared up with the information of video electronic mail advertising and marketing, it’s time to take motion and revolutionize your electronic mail campaigns. Don’t let this impactful technique go to waste – begin implementing video emails to drive outstanding outcomes.
Start by figuring out alternatives in your present electronic mail campaigns the place video can add worth and improve your messaging.
Are you able to harness the potential of video emails? Begin creating, sending, and changing at this time!
