TikTok isn’t only a Kesha banger or the sound of a clock anymore. It’s a platform the place customers can effortlessly scroll by means of a various array of brief video content material, starting from viral dance strikes to the newest superstar gossip and cooking hacks.
No matter one’s curiosity, TikTok affords an array of influencers with distinctive niches and content material for everybody to take pleasure in. On this weblog, we highlight a few of the prime TikTok influencers that manufacturers ought to regulate in 2024.
Why TikTok influencer advertising and marketing is vital for manufacturers
Let’s be trustworthy, our consideration spans aren’t what they was, and most of the people now devour content material by means of social media and brief video platforms like, you guessed it, TikTok! The first customers are Gen Zers, who make up 60% of TikTok’s viewers.
So, why does Gen Z love TikTok a lot? Gen Z yearns for authenticity and prefers content material from “actual individuals” slightly than company robots, which is comprehensible. TikTok affords a platform the place people can share their experiences and provides recommendation in a protected area, fostering a way of group.
GRIN’s article delving into All the things You Must Know About TikTok Influencer Advertising additional explores the intricacies of promoting to Gen Zers.
GRIN’s TikTok influencer checklist: prime creators to observe in 2024
1. ZZZachariah
Whether or not he’s testing out cooking devices such because the Betty Crocker Bake’n Fill Bake Set or embodying certainly one of his well-known wigged characters, Zachariah Porter, higher referred to as ZZZachariah on TikTok, is bound to maintain everybody entertained along with his relatable but comedic content material.
He at present has 4 million followers and has expertise working with manufacturers comparable to Visa. His content material could be splendid for manufacturers in search of relatable, humorous content material that includes their merchandise.
2. Cozy.video games
Kennedy Rose is her identify and coziness is her sport. Along with her earthy tones aesthetic, soft-spoken voice, and fascinating gaming content material like Animal Crossing, she affords viewers heat and authenticity. With over 500,000 followers, her content material spans from sport opinions to adorning and life-style vlogs, all radiating coziness.
She has loads of expertise working with manufacturers and at present has a partnership with Greatest Purchase. Her content material would swimsuit any model in search of a relaxed but interesting vibe.
3. Yourchubbyvintagenana
The well-known grandfluencer, Diane Shiffer, affectionately referred to as Yourchubbyvintagenana, welcomes viewers into her pleasant classic dwelling. There, she graciously serves espresso in delicate china cups whereas offering comforting recommendation.
Her content material incessantly showcases her baking home made items and sharing life-style vlogs, all whereas adorned in classic apparel. Shiffer’s tranquil and comfy demeanor has garnered her 970,000 followers. Manufacturers in search of a relaxed and comfy method would discover her a great collaborator.
4. S_johnson_voiceovers
Stefan Johnson, self-proclaimed “Snack Daddy,” makes use of his velvety baritone voice to evaluate numerous snacks/meals together with Eggo Brunch in a Jar, a cream liqueur, (it’s a factor) and Sonic’s Peanut butter burger (that can also be a factor).
The snack fanatic’s content material has captured the appetites of over 7.8 million followers. His content material is seasoned with humor and honesty, providing a fusion of leisure. He has collaborated with manufacturers comparable to Pandora, Mcdonalds, and Cartoon Community. Manufacturers in search of a mix of enjoyable and honesty would discover nice synergy with him.
5. Mualesandro
Magnificence guru Alessandro Cardoso believes within the mantra “honesty over hype.” Together with his magnificence blender at hand, he delivers trustworthy opinions on make-up merchandise starting from drugstore to excessive finish, guaranteeing you at all times put your greatest face ahead. Consider his method as that of a hilarious but trustworthy bestie. His no-nonsense and humorous content material has snagged him 1.1 million followers. Manufacturers aiming for participating and entertaining content material that resonates with a youthful viewers ought to take into account collaborating with him.
6. Trendycurvy
With Kristine Thompson, vogue isn’t nearly developments—it’s about empowerment and enjoyable. From vogue hacks to experiments, she’s at all times exploring how completely different types flatter a curvy physique, providing up recommendation and inspiration alongside the best way. Her ardour for vogue has earned her 1.8 million followers. The fashion aficionado has expertise with collaborating with manufacturers like Cetaphil.
7. Money.and.savv
Savannah Sylvester’s pup, Money, could also be a pint-sized canine, however his sassy perspective is bigger than life. On TikTok, Money is seen curled up in his cozy donut mattress whereas his proprietor greets him, saying, “Oh, have a look at this good-looking bobansome.” In the direction of the tip of the video, that’s when the tiny pooch lunges.
The feisty demeanor of the Pekingese Chihuahua combine canine has garnered over 1.1 million followers. The pair has collaborated with manufacturers comparable to Bloom. Manufacturers aiming for a pet-friendly humor vibe ought to take into account partnering with them.
8. Thehomosapienexperience
When searching by means of the TikTok web page of besties Brandon Contreras and Matt Curiano, you’ll discover of their bio that it’s described as “A Queer House to Snicker and Love.” Viewers will definitely just do that! The fabulous duo’s content material ranges from hyping you as much as participating skits, comparable to reacting to a marriage speech as your supportive homosexual greatest associates.
Their unbeatable chemistry and extremely relatable content material have skyrocketed them to over 1.4 million followers. They’d be good for manufacturers looking for upbeat and artistic vibes.
9. Lookinggoodinphotos
Us millennials have that one pose… yeah, you realize what pose I’m speaking about – that teapot pose or that awkward squad pose in group images. Effectively, Christine Buzan is right here to repair that and make all of us look snatched in 2024. She goes over poses to facial expressions and poses for each physique kind so you’ll be able to all look image good. Her informative and easy-to-follow information has garnered her over 1.7 million “posers” (her time period for followers). She has expertise working with manufacturers like Adore Me and Pantene. Manufacturers trying to seize consideration ought to collaborate together with her.
10. Da_narrator
Whether or not you’re trying to find a top-notch film suggestion from numerous genres or brief movies, Bryce Vaughn’s web page has obtained you coated. The self-proclaimed “movie junkie” affords concise descriptions and mini-reviews with none plot giveaways, guaranteeing viewers can watch with ease (as a result of no one likes spoilers).
Vaughn has earned over 2.8 million followers and has labored with manufacturers like Hulu. Manufacturers aiming to group up with a film aficionado ought to positively take into account working with him in the event that they need to make their collaboration a blockbuster hit.
Key takeaway: High TikTok influencers are right here to remain.
Because the platform grows in reputation, particularly amongst Gen Z, it’s protected to say that TikTok influencer advertising and marketing is right here to remain. The creators listed on this weblog are simply 10 of hundreds of thousands of creators you’ll be able to leverage to convey authenticity and relatability to your subsequent marketing campaign.
