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Writing for Social Media in 2022: Suggestions and Instruments

Writing for social media just isn’t a simple job. 

You’re employed with strict character limits and tight turnarounds. You converse the language of memes and microtrends that your boss and coworkers won’t perceive. It’s a must to shortly — and wittily — react to trending matters. And, should you ever publish a submit with a typo, individuals will discover and name you out. (Taking a look at you, Twitter meanies.)

However it’s additionally enjoyable and rewarding. Nice content material might help you begin inspiring conversations, construct engaged communities, create buzz round your model, and even straight affect gross sales.

Maintain studying for knowledgeable suggestions and instruments that may make it easier to turn out to be a extra assured and efficient social media author very quickly.

What’s social media content material writing?

Social media content material writing is the method of writing content material for social media audiences, normally throughout a number of main social media platforms. It might embody writing brief captions for TikTok or Instagram Reels, long-form LinkedIn articles, and all the things in between. 

Writing for social media is totally different from writing for blogs and web sites — it requires knowledgeable information of social platforms and their audiences, traits, and inside jokes. 

Social media writing is an important factor of any model’s social presence. It might make or break a marketing campaign or your total social media advertising and marketing technique. When completed proper, social writing straight influences engagement and conversions, and contributes to strategic enterprise objectives.

7 social media writing suggestions for 2022

The information under will make it easier to create content material that may encourage your audience to work together with you, take motion, or just spend just a few seconds considering what they only learn. 

Strive some (or all) of those in your subsequent 10 social media posts to construct good habits and strengthen your writing muscle. You’ll be amazed at how clear you’ll write, and the way you’ll zero in in your voice.

1. Simply begin writing (you’ll edit later)

Author’s block is actual, however there’s a simple approach to blast previous it: Simply begin writing with out overthinking it. 

Begin typing no matter involves thoughts and neglect about sentence construction, spelling, and punctuation (for a second). Simply maintain your fingers shifting and energy via any blockages. Modifying will come later. 

That is how John Swartzwelder, legendary Simpsons author, wrote scripts for the present

“Since writing could be very arduous and rewriting is relatively simple and reasonably enjoyable, I at all times write my scripts right through as quick as I can, the primary day, if potential, placing in crap jokes and sample dialogue […]. Then the following day, after I stand up, the script’s been written. It’s awful, however it’s a script. The arduous half is finished. It’s like a crappy little elf has snuck into my workplace and badly completed all my work for me, after which left with a tip of his crappy hat. All I’ve to do from that time on is repair it.”

2. Converse the language of social media

This, after all, means various things on totally different platforms.

Eileen Kwok, Social Advertising Coordinator at Hootsuite thinks it’s completely essential to “have a great understanding of what language speaks to your audience. Each channel serves a unique objective, so the copy must differ.”

Questioning what that appears like, precisely, on Hootsuite’s personal social media channels? “LinkedIn, for instance, is an area for working professionals, so we prioritize academic and thought management content material on the platform. Our viewers on TikTok is extra informal, so we give them movies that talk to the enjoyable and genuine facet of our model.”

However this recommendation goes past choosing the right content material classes and submit varieties for every community. It actually comes right down to the language you utilize. 

Eileen says: “On most channels, you’ll wish to spell-check all the things and be sure you’re grammatically appropriate — however these guidelines don’t apply for TikTok. Having phrases in all caps for dramatic impact, utilizing emojis as a substitute of phrases, and even the misspelling of phrases all serves the playful nature of the app.”

You possibly can go forward and present this to your boss the following time they don’t wish to approve a TikTok caption mentioning Dula Peep or utilizing completely no punctuation.

3. Make your posts accessible 

As a social media author, you need to be sure that everybody in your viewers can get pleasure from your posts.

Nick Martin, Social Listening and Engagement Strategist at Hootsuite informed me: “When writing for social media, accessibility is one thing you need to be protecting in thoughts. A few of your followers could use screen-readers, and a submit that is filled with emojis can be almost unreadable for them.”

Unintelligible posts received’t make it easier to attain your social media objectives. The truth is, they may flip individuals away out of your model altogether. 

“The identical goes for while you share a picture that has textual content on it,” Nick provides. “You’ll wish to be sure you write alt-text for that picture so all of your viewers can get pleasure from it.” 

Right here’s an ideal instance of how one can have enjoyable writing inventive and entertaining alt-text to your social submit’s accompanying pictures:

4. Maintain it easy

Think about you’re writing to an eighth grader. Like, truly.

It is a easy however tremendous efficient train that may power you to write down clearly and ditch any pointless jargon that may doubtless solely confuse your readers.

“Drive innovation.”

“Grow to be a disruptor.”


LinkedIn, specifically, is dwelling to a number of the most over-used, under-effective statements of all time. And positive, it’s a “businessy” social media channel. However enterprise individuals are, effectively, individuals too. And folks reply effectively to succinct, clear copy — not overused buzzwords with little to no actual which means behind them.

To attach along with your viewers, it’s a must to converse a language they perceive. Say one thing actual. Use plain language and brief sentences. Apply in your niece, mother, or pal, and see in the event that they get your message.

5. Write to the reader

Your social media viewers isn’t dying to seek out out what your organization is as much as or what’s necessary to you (until it’s tremendous related). They wish to know what’s in it for them. That’s why you need to at all times write from the readers’ perspective. Make them the hero.

So, as a substitute of posting a boring record of options which have simply been added to your product, inform your viewers how their life will enhance in the event that they use it.

Generally, “standing out” is nothing greater than writing from the reader’s standpoint — as a result of most of your rivals don’t.

6. Have a transparent objective

… and write that objective down on the high of your draft to maintain your thoughts on the goal whilst you write.

What motion would you like the reader to take? Would you like them to go away a remark or click on via to your web site? No matter it’s, make it clear in a CTA (name to motion). 

Observe {that a} CTA doesn’t must be a button or some other tremendous express, simply identifiable factor inside your submit. It may be so simple as an interesting query inside your caption, or a sentence telling your viewers why they need to click on on the hyperlink in your bio. 

7. Use (the correct) photos to boost your phrases

This one speaks for itself. (One picture is price a thousand phrases, anybody?)

We’ve already talked in regards to the significance of including alt-text to pictures for accessibility, however the pictures you decide are essential. 

Some networks depend on phrases greater than they do on pictures and movies. However every time potential (and related), you need to attempt to embody visuals in your posts — they’re rather more efficient at grabbing the eye of scrollers than phrases. And with out that spotlight, your phrases received’t get an opportunity to shine. 

4 writing instruments for social media

1. Hemingway app

Good for: Writing something succinctly and clearly.

Price: Free in your browser, one-time $19.99 fee for the desktop app.

writing for social media

The Hemingway app will make you a greater, extra participating author. It flags over-complicated phrases and phrases, lengthy sentences, pointless adverbs, passive voice, and a lot extra. It additionally offers you a readability rating. 

Professional tip: On the Hootsuite editorial group, we at all times goal for grade 6 readability. Some matters are merely a bit sophisticated, so keep versatile and don’t beat your self up should you’re not at all times capable of attain this benchmark — however it’s a great rating to shoot for.

Right here’s the way it works:

  1. Write your copy.
  2. Paste it into Hemingway’s on-line editor.
  3. Visually see what works and what doesn’t.
  4. Make your modifications.
  5. Watch your rating enhance!

2. ZenPen

Good for: Distraction-free writing.

Price: Free.

writing for social media

There’s loads of muddle in life. ZenPen is one small nook of the distraction-free-universe that can assist you write with out outdoors interference.

  1. Go to
  2. Begin writing posts for social.
  3. Benefit from the noise-free editor till you’re completed.

3. Grammarly

Good for: Making your writing clear, efficient, and proper.

Price: Free fundamental plan; Premium plans begin at $12/month 

writing for social media

Grammarly guarantees to maintain your social posts on level. It’ll flag all the things from contextual spelling errors to poor phrase decisions. And, the software integrates with a number of on-line platforms, together with Twitter, Gmail, and Tumblr.

4. Currently + Hootsuite

Good for: Mechanically producing social captions from different textual content (e.g. weblog posts).

Price: Plans begin at $14.99

Currently is an AI content material creation software for social media entrepreneurs. When built-in with Hootsuite, it learns which key phrases and phrases drive essentially the most engagement along with your viewers and robotically creates content material based mostly on these insights.

Currently may also take current long-form content material, like weblog posts, and break it down into a number of headlines and brief content material items for social, all designed to maximise response.

As you evaluate and edit the content material, the AI continues to be taught, so your robotically generated content material will get higher and higher over time.

Compose, schedule, and publish your expertly written posts to all the foremost social media channels from one dashboard utilizing Hootsuite. Strive it free as we speak.

Get Began

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.



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