Grubhub’s New York Metropolis advertising marketing campaign, providing a “free lunch” – or a $15 promo code – to shoppers, went a bit too nicely this week.
The supply app informed media shops that at occasions it was averaging 6,000 orders per minute and the marketing campaign acquired six occasions extra orders than an analogous promo final yr.
It additionally backfired: eating places struggled to deal with the inflow of orders, and lots of deliveries have been delayed.
However will this result in annoyed clients leaving Grubhub in favor of one other food-delivery service?
If you happen to have been left hangry after a “free lunch” promo went haywire just like the one Grubhub ran in New York this week, would you cease utilizing the app?
— PRWeekUS (@PRWeekUS) Might 19, 2022