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Why "Greater Questions"


In my new Product Coalition sequence, I floor under-explored strategic challenges, enlist superior AI to generate multi-angle responses, after which expose each the questions and the solutions to rigorous, public critique.

In a market the place AI can replicate standard “how-to” content material in seconds, benefit now belongs to those that body the sharpest questions. The result is a disciplined framework for second-order pondering—precisely the extent of research the board expects however seldom receives.

I recognise that collective intelligence reliably outperforms particular person experience. By fusing AI breadth with the various expertise of our world membership, I minimise blind spots, uncover hidden dangers, and highlight alternatives earlier within the resolution cycle. Every version turns into a dwelling, auditable file of how senior product leaders refine their strategic enquiry.

Subscribe for direct entry to this iterative course of, benchmark your individual assumptions, and maintain your organisation forward of fast-moving market dynamics.

Newsletters alone should not sufficient

  • Broader pattern-recognition. AI canvasses huge datasets and present analysis in seconds, so that you see alerts rising throughout industries, not only one particular person’s area of interest.

  • Bias buffering. My public critique plus neighborhood suggestions exposes blind spots early. You get a “cleaned” perception stream as a substitute of 1 author’s psychological mannequin.

  • Query-first framing. Every version begins with a tough, under-asked query. That upstream focus clarifies technique and avoids the rabbit holes of tactics-only content material.

  • Clear pondering path. Each step; the immediate, the AI output, the critique—is seen. You may audit the logic, reuse the prompts, and adapt the framework inside your individual organisation.

  • Quicker studying loop. Collective enter turns weekly points into dwelling paperwork that enhance with every iteration, so perception compounds quite than expiring after one learn.

  • Actionable artefacts. You allow every challenge with refined questions, ready-to-use prompts, and a guidelines of pitfalls—all instantly deployable in road-mapping classes or board decks.

  • Time leverage. As a substitute of trawling half a dozen newsletters for viewpoints, you get a curated synthesis—saving hours whereas elevating the standard of decision-making fodder.

Why it’s value a paid subscription

  • Strategic ROI, not storytelling. You’re shopping for the questions that unlock new income levers and de-risk million-pound bets. Far cheaper than a consulting dash or a missed quarter.

  • My monitor file, your shortcut. Twenty years steering nine-figure e-commerce P&Ls means I do know which questions transfer the margin needle and that are board-meeting noise. I do the filtering; you retain the upside.

  • Numbers over noise. Every version consists of metrics, prompts, and ready-to-use checklists you may drop straight into roadmap critiques—saving your workforce hours and sharpening government confidence.

  • Collective intelligence, expertly curated. I harness AI breadth and a 700k-strong product neighborhood, then stress-test the output with business rigour. You get bias-buffered insights with out drowning in chatter.

  • Ongoing benefit. Subscription funds the deep work that some generic newsletters skip. The questions enhance each cycle, compounding worth effectively past the quilt value.

Product Coalition is a reader-supported publication. To obtain new posts and help my work, think about turning into a free or paid subscriber.

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