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Von Dutch, the style label beneath WSG (White Area Group), is launching ‘Von Dutch Loves’, a model impressed by music, nightlife, and underground tradition.
Von Dutch Loves was established to increase the model’s legacy past trend into music, celebrating the artwork kind by unique drops, pageant partnerships, artist collaborations, and community-driven occasions.
The style line introduced its new enterprise, which can be a complete trend label and group platform centred round music. The model goals to construct on its legacy by celebrating the subcultures that formed its identification, whereas reinventing the enduring cool, edgy, and rebellious spirit that outlined Von Dutch.
In keeping with Jack Cheika, chief government of WSG Manufacturers, Von Dutch Loves serves as a dynamic house for creation and collaboration, be it by pageant pop-ups, partnerships with iconic golf equipment, or inventive tasks with admired DJs, all in celebration of the cultural communities that gasoline the model’s imaginative and prescient.
Infused with youthful power, Von Dutch Loves reinterprets the model’s rebellious spirit by a group of graphic hoodies, T-shirts, soccer jerseys, sweatpants, shorts, and its iconic trucker hats.
Von Dutch Introduces ‘Von Dutch Loves’ Youthful, Daring, Unapologetic
This summer season, Von Dutch Loves will launch at Europe’s premier music festivals, together with a standout partnership at Barcelona’s Sónar Pageant and a collaboration with Brunch Electronik Pageant. On the similar time, US activations are anticipated to be introduced quickly.
As a part of its debut, Von Dutch Loves will forge strategic partnerships, that includes artist collaborations and immersive tasks that resonate with music audiences worldwide.
As well as, Von Dutch Loves is about to ship unique pageant merchandise, high-profile collaborations with high artists and DJs, and immersive experiences—from VIP lounges and chill-out zones to curated pop-up areas designed to create electrifying, unmatched occasions.
Cheika emphasised that Von Dutch Loves strikes a steadiness between honouring the model’s heritage and embracing the longer term, extending past trend to uplift inventive voices and domesticate collaboration amongst at the moment’s artists, creators, and tastemakers.
On the finish of April, Von Dutch hosted an electrifying two-day takeover in Coachella Valley. The Von Dutch Ranch, a tribute to the model’s mix of traditional Americana and rebellious spirit, featured dwell performances from Bailey Zimmerman and DJ units by Brandi Cyrus, Politik, and Randy Sav, culminating within the launch of its newest assortment.
Von Dutch Loves isn’t only a model however a motion. From pageant phases to underground venues, it pulses with the rebellious power that formed Von Dutch’s legacy. Because it carves a contemporary path into music, nightlife, and tradition, this evolution alerts a brand new period the place type and sound collide.
With unique collaborations, high-energy occasions, and immersive experiences on the horizon, Von Dutch Loves is redefining what it means to merge trend and music. Whether or not it’s a pop-up at a significant pageant, a DJ-backed inventive venture, or curated drops that channel uncooked inventive expression, this model thrives on pushing boundaries and amplifying voices.
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