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Use Gmail for Influencer Outreach

David Campbell

David Campbell is a digital advertising specialist at Ramp Ventures. He helps handle the content material advertising staff at Proper Inbox. When he is not working, he enjoys touring and making an attempt to be taught Spanish.

Influencer advertising is a superb approach to stand out from the gang, particularly should you’re in a super-competitive {industry}. The influencer advertising {industry} has grown from $1.7 billion in 2016 to a whopping $13.8 billion in 2021.

Folks are inclined to belief influencers they observe, so their suggestions carry weight and authority that’s troublesome to match.

However earlier than you may leverage influencer advertising, you’ll want to search out the appropriate influencers to focus on and attain out to them. And that’s what we’ll talk about on this article. We’ll additionally talk about Gmail’s canned responses characteristic that may make influencer outreach loads simpler. 

However first, let’s discuss why influencers are so useful.

The Significance of Collaborating with Influencers

In accordance with Oberlo, 93% of entrepreneurs have used influencer advertising, making it a necessary advertising technique now. However why?

It’s a fast approach to construct belief 

Influencer advertising is a fast approach to construct belief (probably the most crucial think about gross sales). It’s very true within the case of micro-influencers, who’ve a small but devoted fan following.

Influencers have already constructed trust-based relationships with their followers, which you’ll be able to leverage as an alternative of investing money and time into making a model picture.

You get quick access to a professional viewers

Influencer advertising is a superb approach to goal a certified viewers. Entrepreneurs spend a variety of time discovering the appropriate folks to focus on. And so they typically fail, which is why $37 billion is wasted on adverts that can’t interact their target market yearly.

You get quick access to an viewers that’s almost certainly to purchase your merchandise by concentrating on related influencers.

You get a great ROI

The ROI on influencer advertising is akin to or higher than most different advertising channels. In accordance with MarketingProfs, influencer advertising provides an 11x increased ROI than conventional advertising kinds.

Influencer Marketing ROI
Supply: MarketingProfs

It can save you money and time on promoting campaigns

Lastly, you get to outsource a complete commercial marketing campaign by way of influencer advertising. It’s a must to create content material, tailor adverts in accordance with totally different social media platforms, and put up them in a typical commercial marketing campaign on the proper frequency. 

However whenever you associate with influencers, you get ready-made promotional content material posted on totally different social media platforms always. 

In accordance with some estimates, you should use a few of this content material on your campaigns to save lots of money and time, which 41% of advertisers have performed. Or, invite the influencer to host a webinar along with your staff. Whereas it could be just a little extra pricey to do that, having a real-time dialog the place prospects can ask questions is more likely to construct extra belief, particularly if they’re followers of the influencer already. 

Conduct Influencer Outreach Utilizing Gmail

There are 5 steps for conducting influencer outreach utilizing Gmail. These are:

  • Set objectives and develop a method
  • Discover the appropriate influencers to focus on
  • Craft the very best outreach emails
  • Create templates utilizing Gmail’s canned responses
  • Ship observe up emails

Let’s talk about every step intimately now.

1. Set objectives and develop a method

Earlier than you attain out to an influencer, you should be clear on what you hope to get out of the connection.

A transparent objective will make it easier to goal the appropriate sort of influencers and observe the success of your partnership utilizing the right KPIs. It is going to additionally make it easier to decide the appropriate influencer advertising technique on your case. 

Widespread objectives entrepreneurs remember when constructing an influencer advertising marketing campaign embody:

  • Improve leads and gross sales. Gross sales-focused methods embody coupon reductions (the place you supply unique reductions to an influencer’s following), promotional movies, and product contests (the place you develop contests for an influencer’s following). 

Take into account that it’s not a good suggestion to power sales-focused methods on new influencers. It’s possible you’ll be reaching out to them for the primary time, and they may not be comfy with heavy promotion.

Right here’s an instance of a coupon low cost at work:

Influencer marketing: an example of a coupon discount on Instagram
Supply: Laura Kasperzak by way of Instagram
  • Create model consciousness. In case your objective is to create model consciousness, you may’t use the sales-focused methods above. On this case, your choices embody product evaluations, model mentions, and sharing encouragement (the place influencers encourage their viewers to share your content material or use promotional hashtags).
  • Improve engagement and social media followers. The model consciousness methods above will enhance your social media engagement and followers to some extent. 

However you should give attention to content-based methods if you would like even higher engagement. This might embody working with bloggers to create posts round your merchandise or partnering with vloggers. 

Teaming up with vloggers is a superb thought should you run an establishment-based enterprise. You might invite them to your model and encourage them to point out their followers round, selling your online business on YouTube. Or you can ask them to check out your product (like meals) and create one thing much like this:

Promoting your business through YouTube influencer marketing
Supply: Mark Viens by way of YouTube

2. Discover the appropriate influencers

Upon getting outlined your objectives, yow will discover the appropriate influencers for outreach.

Listed below are some important ideas that can assist you out.

  • Guarantee they’re related. In spite of everything, one important good thing about influencer advertising is that you just get a professional viewers, which isn’t doable and not using a related influencer.

There’s no goal measure of an influencer’s relevance to your organization. You’ll should undergo the content material of potential companions to find out whether or not it resonates along with your perfect buyer. It’s additionally important to match the influencer’s voice, values, and objectives to your model.

One fast approach to discover related influencers is to seek for industry-related hashtags on social media. However this can be a very broad approach to do it, so ensure to vet every influencer you discover via this technique rigorously.

Influencer databases are additionally a great choice for locating related influencers. For instance, HypeAuditor provides the Influencer Discovery instrument with a number of filters. It enables you to slim down your influencer search utilizing set standards. However once more, how related an influencer is to your model is so that you can determine.

You too can use Point out to search out influencers, which is a instrument that alerts you at any time when your goal key phrase is talked about wherever on social media. It will probably make it easier to discover influencers who’re speaking about your {industry}.

  • Be careful for faux followers. It’s straightforward to get misled by the variety of followers an influencer has. Sadly, faux followers are straightforward to acquire nowadays, and plenty of influencers are concerned in inauthentic exercise.

One approach to catch faux followers is to take a look at the variety of followers to the variety of interactions ratio. If it’s abnormally excessive, you is perhaps coping with faux followers.

Nonetheless, this can be a very crude technique of detecting fraudulent exercise. That’s as a result of a excessive ratio would possibly merely imply low engagement. So it’s higher to make use of a fraud detecting instrument like HypeAuditor should you’re suspicious about an influencer. 

Influencers concerned in unethical practices are additionally extra more likely to commit influencer fraud, which is another excuse to avoid them.

  • Examine engagement charges with different comparable influencers. Everyone is aware of that engagement fee is a extra crucial metric than follower depend from a advertising perspective.

However engagement fee alone may be complicated to research. You could evaluate it to the common engagement fee for different influencers in your {industry} to see if it’s adequate.

There are lots of methods to calculate engagement charges, and it’s a good suggestion to examine them out.

  • Search for high-quality, genuine content material. Influencer advertising works as a result of influencers give out real suggestions. So it’s a good suggestion to search for influencers who create primarily non-commercial content material as a result of they encourage better belief amongst followers. 

You also needs to look out for high-quality influencer content material. How skilled are creators’ movies? How well-written is their content material? Do they use inventory photographs or create their visuals? All of those matter.

It is best to attempt to discover round 10x the variety of influencers you wish to work with. That’s as a result of not each influencer you attain out to will reply positively. 

When you finalize a listing of influencers, you should use email-finding instruments like Voila Norbert to search out their contact info. However earlier than you do this, attempt visiting their social profiles as a result of most influencers go away contact particulars for enterprise queries on their profiles.

3. Craft the very best outreach emails

Upon getting a listing of influencers you wish to contact, use these rules to put in writing a great outreach electronic mail.

  • Personalize every electronic mail. Blanket emails don’t work relating to outreach. It’s a good suggestion to make use of the influencer’s title and point out why you wish to work collectively in your electronic mail. 

When you’ve been following the influencer’s work for some time, ensure to acknowledge and recognize it. Folks are inclined to positively reply after they really feel unique and distinctive. 

  • Construct your authority. Whereas most of your electronic mail ought to give attention to the influencer and their work, it’s a good suggestion to say a few of your achievements and success as nicely. Folks wish to affiliate themselves with authority and win, so point out it when you’ve got both of these. 

It’s additionally a good suggestion to say a mutual acquaintance that you just might need along with your recipient, which is a superb approach to keep away from the “stranger” label.

  • Write clearly. When writing an outreach electronic mail, the worst factor you can do is go away influencers confused about why you’re contacting them and what you need them to do. 

So ensure to be clear about your proposition and go away a transparent call-to-action (CTA). 

Attempt to provide you with a selected CTA, so that you don’t place the burden of planning on the influencer. For instance, as an alternative of claiming, “Let’s schedule a name later this week,” attempt “Can we get on a name subsequent Wednesday?”.

Additionally, ensure to say the influencer compensation mannequin you’re prepared to observe.

  • Preserve it quick. Nobody has the time to learn lengthy, complicated emails. So it’s higher to maintain your emails as concise as doable. However don’t overlook to validate the influencer and construct your authority to make your electronic mail fast.

The identical applies to topic traces. Purpose for six to eight phrases max. Attempt to be as particular and simple as doable and reduce the usage of filler phrases. These embody issues like “Hello” and “Thanks.”

Under is an effective outreach electronic mail template by NinjaOutreach:

Influencer outreach: outreach email template by NinjaOutreach
Supply: NinjaOutreach

I counsel trying via their checklist of outreach electronic mail templates for inspiration.

Discover how the e-mail talks about “bringing worth to each our audiences.” Bear in mind, collaboration is a two-way avenue. It’s a good suggestion to contemplate how the influencer can profit from a relationship with you and point out this in your electronic mail.

4. Create templates utilizing Gmail’s canned responses

Gmail’s canned responses (now identified merely as templates) are a wonderful characteristic for saving time on electronic mail outreach.

As we’ve already mentioned, you wish to attain out to 10x the variety of influencers you wish to work with. The gist of every outreach electronic mail (your proposition and compensation particulars) will stay the identical, so it’s a good suggestion to create a template for it that you should use in every electronic mail.

Attain out to influencers immediately inside the HypeAuditor platform with the easy-to-use Influencer Outreach instrument.

You’ll solely should fill within the personalization particulars like your recipient’s title, acknowledgment of their work, and a CTA. 

Right here’re 4 steps to create a template in Gmail:

  1. Click on on the Settings icon on the highest proper nook. Then click on on “See all settings.
Influencer outreach: see all settings in Gmail

2. Go to the “Superior” tab and examine “Allow” in entrance of Templates. Then click on on Save Adjustments on the backside.

Influencer outreach: advanced settings in Gmail

3. Create an electronic mail template:

Influencer outreach: creating an email template

4. Use your template whereas writing an electronic mail.

Discover that the template title turns into the e-mail topic routinely. When you set the template title as your precise electronic mail topic line, you don’t should enter every electronic mail manually. 

One other approach it can save you time on electronic mail outreach is to ship mass electronic mail in Gmail, which lets you ship as much as 500 emails per day. Nonetheless, sending out mass emails would possibly create deliverability points should you don’t observe sender pointers.

Plus, mass emails don’t go away a lot room for personalization, which is why your first-line technique to make outreach straightforward ought to be canned responses.

5. Bear in mind to observe up

In accordance with Yesware, prospects reply to the primary electronic mail they obtain solely 30% of the time.

Influencer outreach: how many prospects reply to the first email by Yesware
Supply: Yesware

Plus, it takes round 5 touches to shut a deal, in accordance with SalesFolk.

This implies follow-up emails are important on your influencer outreach efforts. Consultants suggest ready no less than 2-3 days earlier than sending your first follow-up electronic mail. You’ll be able to area out the remaining emails as follows:

Influencer outreach: follow-up essentials
Supply: WoodpeckerBlog

Issues to remember when writing a follow-up electronic mail embody:

  • Preserve it quick. Just like the opening electronic mail, your follow-ups ought to be as transient as doable.
  • Join it to the earlier electronic mail. Once more, state clearly that this can be a follow-up to an earlier electronic mail. Don’t go away your reader confused.
  • Personalize it. You don’t need your follow-ups to sound like routinely written, annoying reminders. As an alternative, attempt to supply one thing new (and worthwhile) in your follow-up emails and personalize them as a lot as doable.

Closing Phrases About Influencer Outreach

Bear in mind, influencer advertising is an important advertising technique as we speak, and also you shouldn’t ignore it. It’s a fast approach to construct belief, provides you entry to a devoted viewers, and has a great ROI. 

Earlier than reaching out to influencers, establish your objectives and the kind of influencers you wish to work with. Subsequent, work on perfecting your outreach emails. 

You’ll be able to then use Gmail’s canned responses characteristic to save lots of time writing (and sending) emails. Lastly, don’t overlook to ship follow-up emails, one thing you’ll must land a profitable partnership.



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