By Rachel Degginger, Advertising and marketing Advisor at Heinz Advertising and marketing
Simply as social media is changing into extra outstanding in our day-to-day life, it too is increasingly an integral a part of an built-in advertising and marketing plan.
It looks like a brand new development emerges each day.
How are you presupposed to wade your approach via with SO many options accessible? Effectively, to start out, listed below are 3 traits I’m excited to start out utilizing extra steadily.
1. Instagram QR codes
Considered one of Instagram’s newer options makes it a lot simpler to seek out an account– utilizing QR codes. Utilizing this in further advertising and marketing supplies to attach along with your social media creates a streamlined integration to your viewers. Together with that, using this QR code at occasions with some sort of promotional work is a tremendous occasion technique and a good way to drive social media engagement.
2. The rise of the Reel
Historically the combination of audio and visible content material in a shortened format, reels are right here to remain. As social media platforms work to compete with TikTok, reels are being extra steadily used throughout platforms. Quick kind video content material was already on the rise, however these platforms will proceed pushing it increasingly. It additionally creates simply digestible, simple to observe content material to your followers to take pleasure in.
3. TikTok as a advertising and marketing channel
In September 2021, TikTok surpassed the 1 billion consumer mark, which made it the 7th hottest social media community on the earth. Between 2018 and 2020, the worldwide consumer base grew by 1,157%. As talked about above, brief kind video is right here to remain, and TikTok is dominating the market. TikTok has begun to introduce enterprise options equivalent to enterprise profiles, adverts, and a creator market for merchandise. I count on these choices to develop because the variety of companies develop.
As social media continues to develop, so do the choices of options and traits you may make the most of in your built-in advertising and marketing technique. By having the ability to pivot and adapt to this ever-changing age of social media, you may keep forward of the traits, and create a profitable and engagement social media technique.