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Toblerone has launched a brand new world marketing campaign, “Chocolate Like No one’s Watching”, to talk on to those that crave genuine experiences and reject the stress to evolve. This distinctive marketing campaign not solely celebrates the enjoyment of chocolate but additionally encourages people to embrace their true selves, one chunk at a time, in a method that no different chocolate marketing campaign has executed earlier than. The marketing campaign focuses on how stunning giving into chocolate may be, with scenes and portraits of individuals having fun with Toblerone chunks with out worry of judgment.
Toblerone’s Recent Perspective on Indulgence
In line with the press launch, the marketing campaign began with a movie directed by acclaimed Danish filmmaker Martin Werner, supported by a collection of putting nonetheless portraits captured by famend trend photographer Amy Lombard. The visuals should not simply participating but additionally problem the standard notion of chocolate consumption.
The marketing campaign boldly challenges cultural norms by that includes intriguing characters at work, at house, on the bus, and even in a hair salon, absolutely indulging in Toblerone bites in an virtually animalistic method—but nonetheless trying effortlessly elegant. All through the marketing campaign, we see full mouths, distorted faces, and pointy cheeks—all in settings the place we’re normally advised to suppress our primal instincts and act in a method that feels something however pure. This can be a name to embrace our true wishes and break away from societal expectations.
Toblerone Trades Clichés for Genuine Indulgence
Magali Mirault, Senior International Model Director, Toblerone, commented: “Chocolate like No one’s watching marks a major step ahead in shaping Toblerone’s identification. This isn’t only a marketing campaign; it’s a manifesto for chocolate lovers all over the place. It’s about allowing your self to expertise pure, unadulterated bliss, one triangle at a time. It’s a real model assertion that displays our distinctive spirit and our ambition to champion a extra private and indulgent relationship in the direction of the enjoyment of chocolate.”
Mihnea Gheorghiu, LePub’s International Co-Chief Artistic Officer, added: “With ‘Chocolate Like No one’s Watching,’ we’re redefining what chocolate indulgence means. It’s about embracing the messy-good moments that include the true enjoyment of Toblerone. This marketing campaign invitations everybody to cease holding again and savour chocolate prefer it’s meant to be skilled: no guidelines, simply pure pleasure”.
For this marketing campaign, the enduring Swiss model groups up with inventive company LePub. The marketing campaign has been launched on TV, TVOD, out of doors, and throughout varied social media platforms, together with Fb, Instagram, and Twitter. It is going to be launched globally, with the largest roll-out taking place within the Swiss, UK, and Australian markets.
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