Once I first heard about community advertising, I used to be like, “The place has this been all my life? How come I wasn’t taught this in class?”
The considered doing one thing as soon as and getting paid over and over appeared genius. I used to be hooked. Nadya and I met contained in the trade and we each labored in the direction of our aim: rating increased and better inside our firm.
Quick ahead, about 12 years in the past, we went all in and have become full-time community entrepreneurs. The cash was nice, however we had been out each evening till it obtained to some extent the place we began to really feel like unhealthy dad and mom. We needed to construct wealth, legacy, and а worthwhile enterprise, however our household has all the time been our high precedence. However in all places we appeared, individuals had been both mega-successful in enterprise or nice dad and mom. And we needed each: sufficient cash to dwell an awesome life and sufficient time to share it with our household.
That’s after we turned to the web for solutions. The difficulty was most digital advertising methods didn’t work for us. As a result of in Community Advertising it’s not about what works however about what duplicates. So we began growing and perfecting methods of our personal. That’s how the ATM Fb Group Technique was born!
Because of the ATM System, during the last three years, our group introduced in over $100 million in income! And all from the consolation of our own residence, whereas spending high quality time with our kids!
Inside this coaching, you’ll discover out every thing you should know in regards to the ATM system and the way you should use it to construct your companies, leveraging the ability of Fb Teams. So roll up your sleeves and let’s get began!
ATM Fb Group Technique: The Revolutionary Methodology to Construct Your Dwelling Enterprise
DISCLAIMER: We want to work with Fb because it’s the platform we used to construct our enterprise. Nonetheless, the identical logic can work on Instagram and LinkedIn.
How the ATM System Works
ATM stands for Add, Tag, Message.
You first add individuals into a personal (+ hidden) Fb group. Subsequent, you tag them in a publish or a video you need them to see (an announcement publish that explains what your organization/product is all about). After which lastly, message them to see what they preferred finest.
Your aim is to appeal to the people who find themselves open to your product or alternative and to create curiosity.
Right here’s an instance:
First, ship them a message like this: “Hello, [name]. I’ve been following you latterly and I’ve one thing I believe you’d be focused on. I discovered a option to generate profits utilizing Fb. OMG…you need to see this. I’d love so as to add you to our secret group and tag you in a video. It’s actual quick and candy, and it tells you precisely what we do—you’ve obtained to test it out!”
After they reply with “Certain, add me to the Group”, go forward and invite them.
As soon as, they’re inside, tag them within the publish you need them to see, and ship them a message alongside these strains: “I tagged you within the video, I believe you’re going to like it, let’s speak once more tomorrow”.
And on the subsequent day, merely comply with up and ask them what they preferred finest and if they want extra data. In the event that they do, add them to a Group Chat with a few leaders and reply with: “Nice! I simply added you to a Group Chat with some superb folks that I work with.”
That method, you’re getting your self out of the best way and letting somebody extra skilled reply their questions. You’re outsourcing your work, and getting increased leads to return.
>>> Click on right here if you wish to know extra about tips on how to shut prospects like a PRO!
Listed below are 3 issues to remember:
#1. You’re not a salesman
You’re interviewing individuals to determine certified prospects, not making an attempt to promote all people in your product or alternative. If somebody isn’t focused on your alternative, that’s okay—there are others who’re. You’re sorting, not begging.
#2. It’s onerous to have faith while you’re new
You don’t must be assured to start with, simply courageous. Embrace the suck. You may make up in numbers what you lack in ability. That’s what I did and that was the one method to enhance!
#3. The ATM system works when you do
It takes time to arrange, similar to anything. Constructing a bunch that produces outcomes continues to be a numbers sport. Most individuals don’t be a part of you after one publicity or one dialog. The extra individuals you expose to the ATM teams and the extra individuals watch your movies, the more cash you’re going to make.
The right way to Make the ATM System Work for You
Comply with the 5-5-3 Prospecting Formulation & the 15-7 Formulation
If you’d like the ATM system to give you the results you want, you need to assume long-term. You might have individuals who mentioned “no” to you. They haven’t purchased your product or joined your workforce—however they’ll, finally. It’s a matter of you exhibiting up and staying in contact with them.
Use the 5-5-3 prospecting components on daily basis, proactively, to create extra conversations and join with extra individuals.
Right here’s the way it works:
- Pal up or reconnect with 5 new individuals/day
- Pop the query to 5 individuals/day
- ATM 3 individuals/day
And what do you have to publish in your Social Media feed? As an alternative of regularly speaking about your product or enterprise, combine the 15-7 weekly components to your content material technique to deliver worth and blend issues up. Right here’s the way it works:
- 10 posts/week which are enjoyable, private, way of life or deliver generic worth
- 4 posts/week that provide nonchalant promotion aka. curiosity posts
- 1 energy publish/week that’s a direct promotion
As soon as individuals categorical curiosity, use the ATM Fb Group technique to add them to your group, tag them in a publish, and message them.
If individuals don’t know you, such as you or belief you, they gained’t do enterprise with you. That’s why your essential job is to deliver worth to your viewers. How would you want to succeed in a degree the place prospects come to you?
A number of the finest individuals on my workforce and the largest leaders in my group had been my mates, first. Construct relationships!
Continuously fill your funnel with new contacts
Add new individuals to the ATM teams each single day. Should you’re solely ATMing 3 individuals/week, you’re not severe about making your small business work. Take into consideration all these Fb mates that you simply haven’t approached but… and make a transfer.
It’s okay to have only one group for every thing, however when you had to decide on, you’d need one group for your merchandise, and one – for recruitment and enterprise constructing. I like having a bunch devoted to selling the merchandise, and one the place I promote the enterprise, as a result of extra persons are open to purchasing your product than to get in on the enterprise alternative.
Professional tip: Be sure you add individuals to each teams, since you need them to know what they’re selling. I’ve had individuals be a part of the workforce as a result of they had been like, “John, I do know individuals who may use these merchandise. I may promote them.”
What to Publish in Your ATM Teams
Fb teams create social proof and get individuals excited. Take a look at these content material concepts you may publish inside yours:
– Welcome posts: welcome to the workforce/group;
– Earlier than and afters: for instance, present the progress on a weight reduction program (yours or your prospects’);
– Recognition posts: rejoice individuals in your small business group who’re rank advancing
– Shout-outs: individuals getting their first promotion, first buyer, creating their first curiosity publish;
– Testimonials: encourage your prospects to share their outcomes;
– Run contests: i.e. five-day water problem, no sugar problem, planking problem, no dairy, no meat, and many others;
– Product demo: present how your product works;
– Do a particular low cost;
– Interview high leaders.
Get artistic and folks will get pumped up about your content material. If you wish to be taught extra about tips on how to create curiosity posts, take a look at this coaching >>> 5 Finest Enterprise Curiosity Posts for Fb.
Why the Fb Group Technique Works
The primary time we arrange a Fb group was again in 2013, earlier than we had the ATM system. I keep in mind including this man, who I forgot to comply with up with. He reached out six months later, saying, “Hey, I’m able to get began.” I used to be shocked. That’s once I realized the energy of getting individuals into a bunch! They develop into a part of your group, of your tradition, and of what you do.
The group is a device, filled with assets to show you how to shut enterprise so that you don’t have to elucidate every thing. Contained in the group you train individuals the methods to construct a profitable enterprise on-line. As a result of they’re duplicatable, anybody new can use them. You clarify all of the necessary points of your small business. Your goal is to create unbiased leaders in order that your small business can run with or with out you.
Over to you
Look, I get it.
The ATM system isn’t straightforward. If it was, all people would do it. All people could be wealthy and have monetary and time freedom.
It does take a while to implement and duplicate. However when you get the cling of it…there gained’t be a power on Earth sturdy sufficient to cease you. You’ll merely rock it.
Keep in mind…there isn’t any progress with out wrestle.
Will you attempt the ATM technique out? Are you already utilizing it and seeing the outcomes? Tell us within the feedback under. And when you discovered worth on this coaching, share it along with your teammates. Somebody may want to listen to this!
Extra Assets to Assist You Construct Your Enterprise:
Need to Know What Instruments We Use to Construct Our Enterprise and Our Model?
- Assets – we typically get requested what instruments we use and suggest, so we put collectively one web page with all our favourite assets. Get pleasure from!
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