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The final word information to Huawei AppGallery ASO for app entrepreneurs

With the super progress within the Chinese language app market within the final couple of years, Huawei AppGallery has turn into one of many main app shops in Asia. The truth is, Huawei controls about 38 p.c of the Asian app market, which is an thrilling and highly effective place. Furthermore, Huawei is increasing its attain into the European market, creating competitors amongst international app marketplaces like Google Play Retailer and Apple App Retailer.

example of app in huawei app gallery
Supply: Huawei AppGallery

Undoubtedly, an growing variety of app builders need to launch their apps on AppGallery. So, let’s take a look at how Huawei AppGallery works and easy methods to optimize your app for this retailer to extend downloads and income.

The advantages of Huawei AppGallery

There are a couple of explanation why Huawei App Gallery is a possible platform for app builders and app entrepreneurs.

First, AppGallery has loved unbelievable progress over the previous 18 months, surpassing 432 billion app downloads in 2021 and firmly establishing itself within the high 3 app marketplaces globally. Exterior of China, the variety of apps distributed has additionally seen a staggering year-on-year improve of 56%. 

Second, AppGallery gives companies for Huawei machine customers in additional than 170 international locations and areas. By March 31, 2022, the variety of international MAU for AppGallery exceeded 580 million, and the variety of functions which were distributed in 2021 worldwide exceeded 432 billion. 

Third, greater than 5.75 million builders worldwide have registered to affix Huawei’s Developer Alliance, which has led to greater than 216,000 apps being built-in with HMS Core globally. 

And fourth, Huawei App Gallery presents a number of methods to advertise your apps, reminiscent of by means of App Retailer Optimization and paid promoting. So in case you’re searching for a platform to launch your app, Huawei App Gallery is price contemplating.

How does Huawei AppGallery differ from different app shops

AppGallery presents quite a lot of highly effective options and advantages that set it aside from different app shops. From superior security and safety measures to extremely curated native apps, to unique presents and rewards applications, AppGallery gives thrilling methods for builders to interact new audiences on a world scale. Some key options embody:

  1. Security & Safety – AppGallery has developed a complete safety assurance system consisting of developer real-name authentication, unique four-layer malicious App detection, obtain, set up assurance, and working safety. These measures assist builders to create safer apps and supply extra layers of safety for AppGallery customers.
  2. Reward Heart – AppGallery has a devoted part inside the app the place builders can promote unique welcome presents to entice customers to attempt new apps and video games. 
  3. Rewards for all – AppGallery repeatedly companions with builders to supply reductions and particular rewards. Below the marketing campaign part, customers can see a listing of native campaigns obtainable of their nation, the place they’ll enter particular promotions to win prizes or declare factors again on their in-app purchases.

Huawei AppGallery has 5 major tabs: Featured, Classes, Prime, Supervisor, and Me. Let’s take a more in-depth take a look at every one: 

  • Featured is the place you may discover the apps and video games that AppGallery recommends to its customers. 
  • Classes are the part the place you possibly can browse for apps by class and subcategory. 
  • Prime is the place you may see the highest apps and video games – much like the App Retailer & Google Play Prime Charts. 
  • Supervisor is the place you possibly can verify for obtainable updates, see what apps are put in, how a lot area you’ve left, and so forth. 
  • Me is the place you possibly can entry your account settings, view your presents and prizes, see your buy historical past, and so forth.
navigation in appgallery
Navigation on the AppGallery. Supply: Huawei AppGallery

Huawei AppGallery retailer itemizing and rating elements

As all different app shops, Huawei AppGallery has its personal guidelines and necessities. Though app retailer itemizing for AppGallery seems much like different app shops, rating elements would possibly differ.

App Identify

Your app’s title is without doubt one of the most essential rating elements in AppGallery. This discipline is indexable by search algorithms in AppGallery. Subsequently, it has probably the most affect on key phrases rating. Consider carefully about which key phrases you embody in your app’s title so customers can shortly uncover it. 

In keeping with Huawei AppGallery Pointers, an app title needs to be between 3 and 64 characters, and can not include particular characters (reminiscent of “*” and “&”) or names of different current merchandise or manufacturers.

huawei name field

Additionally, do not forget that the app title is all the time seen to customers, from searches to suggestions. Subsequently, hold this discipline clear and embody crucial key phrases to rank for.

A short introduction in AppGallery retailer itemizing

A short or quick introduction is the easiest way to shortly give your potential customers an thought of what your app is all about. By including your most essential key phrases, you possibly can be sure that your app will seem in search outcomes.

huawei brief information field

Remember that this discipline is the place you describe the primary options of your app and what advantages it gives to customers. Huawei AppGallery permits as much as 80 characters to do that. Nonetheless, for the preview, customers can see solely about 35 characters. Subsequently, embody the important data within the first sentence.


The introduction discipline on AppGallery is the equal of the outline discipline on the Apple App Retailer and Google Play Retailer. AppGallery lets builders add between 100 and eight,000 characters on this discipline, which is twice as a lot as what’s allowed on Apple App Retailer and Google Play Retailer.

huawei introduction field

The content material ought to precisely characterize the app and never mislead readers. It is also price noting that the primary sentence introducing the app needs to be at most 60 characters, so make it quick and catchy! As it’s the most readable a part of the introduction. And most significantly, the introduction discipline can also be indexable (the identical as in Google Play Retailer), so keep in mind to incorporate your focused key phrases.

App icon for Huawei AppGallery

The app icon on Huawei AppGallery has the identical perform as on different app shops. In different phrases, your app’s icon is without doubt one of the first issues folks will see. Make certain it is memorable and simple to acknowledge. It also needs to be intuitive so that individuals can get an thought of what your app is all about by simply trying on the icon.

huawei app icon field

Icons should have a sq. form and meet Huawei’s necessities:

  • Decision: 216 x 216 pixels or 512 x 512 pixels
  • Format: PNG or WEBP
  • Dimension: max. 2 MB (for PNG) or 100 KB (for WEBP)

App Screenshots

Do not forget that your screenshots are like a guided tour of your app in your customers. Subsequently, be sure customers can clearly see the person interface and the way your app seems in motion. App screenshots will not be indexable for algorithms. Nonetheless, they play an important function in decision-making amongst potential customers.

huawei screenshot field 1024x506 1

Huawei Pointers clearly state that AppGallery can settle for a minimal of three totally different app screenshots in your app. Nonetheless, take note of Huawei’s official necessities and pointers. Relying on the machine specification, it would fluctuate from 3 to five minimal variety of screenshots. The primary necessities are:

  • A minimal 3 screenshots are allowed
  • Format: JPG or JPEG;
  • Beneficial decision:
    • 480 pixels x 800 pixels (vertical)
    • 800 pixels x 480 pixels (horizontal)
  • Hold photographs related to your model, and chorus from utilizing footage of opponents or others unconnected to your app footage.

Suggestions: Spotlight the important thing options and performance of your app in screenshots. Learn in additional element about Huawei AppGallery app screenshot necessities and pointers.

Categorization in Huawei AppGallery

There are two major classes for apps and video games: Apps and Video games. Throughout the Apps class, there are 17 subcategories, and inside Video games, there are 6 subcategories. All of those classes needs to be in step with the precise features and utilization of the app or recreation.

huawei categorization field 1024x105 1 categorias 1024x937 1

What are New Options in AppGallery

One other ranking-related function in Huawei AppGallery is the ‘New Function’ possibility. It’s much like the What’s New part in Apple App Retailer and Google Play Retailer. In different phrases, after you replace your app on AppGallery, you possibly can embody as much as 1000 characters describing your main apps’ enhancements on this particular discipline.

huawei new features field

Remember that AppGallery encourages builders to replace their apps always; subsequently, a New function discipline can even enhance your rankings.

new features
Instance of New options in AppGallery. Supply: GEM2GO Die Gemeinde Data und Service App in Huawei APpGallery

Optionally available fields

Builders can present extra content material that’s not necessary, reminiscent of:

  • Featured picture
  • Official Web site
  • AppGallery banner

To enhance your app visibility and rank on Huawei AppGallery, full all of the required metadata fields. It contains the app title, quick description, introduction discipline, and embody app icon and screenshots. Offering as a lot element as doable in these fields will assist potential customers simply discover your app.

Visible ASO Textual content ASO Content material necessities
Icon: 216×216, PNG picture,sq., most measurement: 2MB.Screenshots: 320 to 3840 px, 2:1 facet ratio. Title: as much as 64 characters. Particular characters like “*”, “&”, “—” will not be allowed. Visuals ought to show precise app performance to forestall customers from being misled.
Huawei recommends portrait and panorama screenshots with a decision of 480×800 or 800×480. Brief description: as much as 80 characters. Model mentions in metadata will not be allowed.
File format: JPG, JPEG, or PNG, measurement: as much as 5MB, variety of screenshots: 3 to eight.  Full description: 100 to 8000 characters. The app title needs to be distinctive.
What’s New: as much as 1000 characters. Present moderators with a check account in case of obligatory accounting.
Supply: Huawei AppGallery visible and textual content necessities.

As well as, keep away from utilizing generic or irrelevant key phrases, as this might end in your app being penalized by Huawei. With a bit of effort, you possibly can be sure that your Huawei AppGallery itemizing is optimized for max visibility and visitors.

Key takeaways of ASO for Huawei AppGallery

Huawei AppGallery is a fast-growing app retailer that already competes with the market leaders like Apple App Retailer and Google Play Retailer. Increasingly builders are publishing their apps in AppGallery, and app entrepreneurs are attempting out natural and paid person acquisition on the platform. Should you’re satisfied to publish your app on Huawei AppGallery, the following step will probably be to verify your app is well-optimized and meets all App Gallery’s necessities. Listed below are some key takeaways to remember: 

  1. Be sure that your app’s title and introduction are optimized for discoverability;
  2. Embody your goal key phrases to the app title, transient introduction, and introduction, as these fields are indexable by AppGallery’s algorithms;
  3. Hold your app up to date with recent content material to keep up customers’ curiosity. Bear in mind to incorporate your app’s enhancements within the New Options discipline;
  4. Spotlight your app’s performance and person interface within the app’s screenshots.

Following these Huawei necessities may give you a greater probability of success in AppGallery.



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