We ask a number of our prospects: to click on, look, learn, buy, attend. It’s essential to cease asking each occasionally and provides due to the those who maintain us in enterprise.
From a recipient perspective, it’s refreshing to obtain a thanks electronic mail and be acknowledged for our contribution. And from the enterprise facet of issues, it’s not solely a very good reminder to be grateful, but additionally a terrific alternative to attach and have interaction together with your prospects.
Listed below are a couple of electronic mail examples to offer you some inspiration with how one can place your thanks marketing campaign.
Thank-you electronic mail marketing campaign examples
Ship a present
One method to thank your prospects is with a gift of your personal, which is very becoming through the holidays. Present a reduction code at checkout to thank these excellent prospects which have been instrumental to your business’ success. That is additionally a possibility so that you can assist drive income over the last couple weeks of the yr.
The template under is an instance of what you’ll be able to ship to your gift-giving electronic mail. Customise it with your enterprise’ emblem and your model’s private aptitude. Should you’d like to make use of this template to your thanks electronic mail marketing campaign, you will discover it, together with two different thanks electronic mail templates, in our Advertising and marketing Campaigns product. Should you’re new to SendGrid, join a free account to entry these templates.
Spotlight acts of kindness
All of us should be reminded each as soon as and some time of the nice individuals on the market doing each small and massive acts to assist make a distinction. These individuals is perhaps your workers, your prospects, and even, you.
Dig a bit to search out acts of kindness in your organization, and share how your product was a automobile for that kindness.
In December of 2017, a ride-sharing firm despatched out a shifting thanks electronic mail about two drivers who’ve made a distinction within the lives of their passengers. By recognizing each the drivers and passengers, the corporate solidified their neighborhood of individuals serving to others attain their vacation spot.
Take into consideration how you should use this technique to your model. Type by way of opinions of your organization, are there a couple of tales that stand out? Are there any workers which can be talked about a number of occasions with glowing opinions? In that case, there is perhaps a narrative price sharing and other people in want of thanking.
Share your story
An equally significant method to a thanks electronic mail marketing campaign is to share your organization’s story: the way you reached the place you might be in the present day and the way your prospects helped you get there. This method can actually assist humanize a model and present prospects that there’s far more to an organization than its choices or merchandise—there’s a workforce of individuals striving to create one thing that customers will love.
This instance from bra enterprise, Thirdlove, celebrates the achievements they’ve made within the final 5 years whereas thanking their prospects for serving to them attain this milestone. As a recipient, it makes you pause and notice all of the blood, sweat, and tears the corporate has poured into their dream to make it come true, in addition to the way you’ve helped contribute towards this aim.
Thank-you marketing campaign testing suggestions
The vacations are, in fact, a good time to offer thanks and mirror on the yr, however don’t restrict your self to the vacations. Sending two to a few thanks electronic mail campaigns a yr lets you take a look at which kind of thanks electronic mail connects most together with your recipients. Listed below are a couple of testing ideas:
- Strive testing a thanks present electronic mail advertising and marketing marketing campaign through the holidays and share your organization’s story round your anniversary.
- Differentiate your topic strains sufficient so as to use open charges to trace engagement and decide what thanks electronic mail sort works greatest to your model.
- Regulate click-through charges to see what thanks electronic mail attracts extra recipients to the web site.
For extra metrics to observe, learn our weblog put up, 4 Necessary Electronic mail Advertising and marketing Metrics to Monitor.
Downloadable thank-you electronic mail templates
Now, you may have the inspiration. The subsequent step is to start out constructing your personal thank-you electronic mail campaigns—and we may help. We’ve created 60+ free downloadable electronic mail templates you should use to kickstart your electronic mail design. You’ll find all of them right here.
Need some thank-you-specific electronic mail templates you may get began with? We’ve got a lot. Listed below are a couple of of our favorites:
1. Thank-you affirmation electronic mail template
This thank-you affirmation electronic mail template is a courteous message despatched to customers after they’ve taken a selected motion, comparable to subscribing to a publication, making a purchase order, or signing up for an occasion.
One of these electronic mail acknowledges the person’s interplay, expresses gratitude for his or her engagement, and offers further info or subsequent steps associated to their motion.
2. Loyalty program thank-you electronic mail template
These emails inform recipients about the advantages and perks of being part of the loyalty program, comparable to unique reductions, early entry to promotions, or personalised affords. The thank-you template emphasizes the worth prospects obtain for his or her continued assist and encourages them to remain related.
By leveraging a well-designed loyalty program electronic mail template, you’ll be able to foster buyer retention, strengthen model loyalty, and drive repeat purchases—all whereas making your prospects really feel appreciated and valued.
3. Order affirmation template
This electronic mail offers important particulars concerning the order, together with gadgets bought, portions, pricing, and supply info. It assures prospects that their order has been obtained and is being processed.
An efficient order affirmation electronic mail template serves as each a receipt and a reassurance, enhancing the general buyer expertise and setting the stage for a optimistic post-purchase relationship.
4. Thanks for signing up template
The “Thanks for signing up” electronic mail template is a short and welcoming message despatched to new subscribers who’ve not too long ago joined a publication, web site, or service. This electronic mail expresses gratitude for his or her registration. It highlights the advantages of being part of the neighborhood, and sometimes offers directions on easy methods to get began or entry their account.
5. Retail buy receipt template
Retail buy receipt templates function official information of the transaction. They provide transparency to prospects and facilitate clean post-purchase interactions.
Begin sending thank-you electronic mail campaigns
There are numerous alternatives to offer thanks to those who assist your model and assist drive your companies ahead. Think about using anniversaries, milestones, and heartwarming tales as a method to thank your prospects. It serves as a reminder to you and your enterprise of all that it’s important to be glad about.
Wish to get began in your thanks electronic mail marketing campaign? Use our thanks electronic mail templates present in our Advertising and marketing Campaigns product. Should you don’t have a SendGrid account, you’ll be able to enroll right here without cost.