Friday, July 8, 2022
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HomeMarket Researchstorytelling with knowledge - GreenBook Podcast

storytelling with knowledge – GreenBook Podcast

On this week’s episode: Lenny Murphy, is joined by Jason Alleger, Senior Director, Shopper Insights & Technique at Traeger Grills and an adjunct professor at Brigham Younger College.

Be a part of us whereas Lenny and Jason focus on class disruption, how firms that do disrupt see the world and the issues they’re fixing, and the significance of storytelling to vary a enterprise, and the way forward for insights.

On this episode we’ll discover:

  • Some disruptive firms (e.g., Uber, Netflix, Halo Prime , Tesla, and Traeger Grills, after all) that solved client issues, modified lives and/or opened the door for client acceptance in declining classes
  • A tremendous story about torch juggling and the 5 parts of that, and any, story:  exposition, rising motion, climax, falling motion, and backbone
  • The way you unlock “pleasant shock” in storytelling as a substitute of getting caught in reporting by being aware and pondering via it, intentionally, upfront

Many because of Jason, for being our visitor. Thanks additionally to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.



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