Shutterstock Unveils Daring New Id and Future-Prepared Artistic Suite

June 23, 2025

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Shutterstock, Inc. has unveiled its daring new visible identification and reintroduced itself because the important, common ingredient manufacturers have to make their work more practical. In line with the press launch, this rebrand isn’t just a change in look, however a strategic evolution that marks Shutterstock’s journey as a household of manufacturers delivering scalable artistic and GenAI options to assist prospects gasoline nice work. Moreover, the corporate is solidifying its place as a premier companion for companies, creatives, and model leaders in search of to realize tangible enterprise impression by leveraging Shutterstock’s multimedia artistic content material, skilled studio manufacturing, rising promoting channels like GIPHY, knowledge licensing, and AI options.

Shutterstock’s Vice President of Model Technique, Allison Sitzman, expressed, “For greater than twenty years, Shutterstock has been the engine behind numerous artistic successes throughout leisure, tech, finance, healthcare and basically each main skilled business,” She added, “This rebrand is about showcasing our breadth, depth and the complete energy of our platform to empower manufacturers and creators to satisfy and exceed the calls for of recent storytelling. Our new identification displays our dedication to delivering quick, agile and extremely efficient artistic options at any scale.”

Shutterstock Rolls Out New Model Id Alongside Highly effective AI Choices

SSTK Brand Update | World Branding Forum — Picture supply Shutterstock

Shutterstock fuels nice work by deeply understanding what manufacturers and creators have to succeed. With a model portfolio that delivers every part prospects have to construct, create and distribute compelling work at any scale, the corporate can also be doubling down on its dedication to offering high-quality gasoline to speed up impression via Shutterstock Content material, Shutterstock Studios, and Shutterstock AI Options. The corporate’s choices are strategically designed to assist artistic enterprise leaders produce impactful tales extra rapidly and effectively, both independently or in collaboration with Shutterstock’s help.

Creativity Unlocked: Shutterstock’s New Look, Smarter Instruments

Shutterstock’s newest suite empowers creators and companies with AI-driven, scalable content material options. Key choices embody an Limitless Downloads subscription with entry to over 80 million curated belongings; Generative AI Professional, which delivers 4K, brand-aligned visuals through a multi-model system; and AI Knowledge Licensing, offering huge rights-cleared datasets for mannequin coaching. Shutterstock Studios streamlines end-to-end content material manufacturing by leveraging cutting-edge instruments, together with generative AI and digital manufacturing. GIPHY Advertisements allows manufacturers to have interaction audiences via shareable content material. Designed to be modular and interoperable, these instruments would enable groups to create, customise, and distribute content material at scale, accelerating workflows whereas sustaining model consistency and inventive impression.