Many organizations are shifting gears to take a video-first strategy to social content material. Why?
Video generates 1200% extra shares than image-based and text-based content material.
This variation could also be profitable for some, however others may battle with algorithm updates, in addition to staying on prime of tendencies in a fast-paced atmosphere, and organizing and managing content material throughout quite a few platforms.
Too many good concepts have been left behind as a result of there is no such thing as a centralized device to deal with and construct upon end-to-end content material. Right this moment, social media managers use completely different instruments to handle their content material to maintain observe of video tendencies, save concepts, and script and draft movies. There may be (or was) a necessity out there for a product to seamlessly plan video content material throughout social platforms social media managers handle.
PLANOLY Video Planner
PLANOLY simply launched Video Planner, a brand-new device simplifying video content material creation from thought to submit. Now, creators all over the place — from small companies to influencers and extra – can plan and publish video content material from one place.
Developed in partnership with social media managers, Video Planner is a straightforward, elegant productiveness device anticipating the planning wants of those that oversee content material improvement and distribution. A number of key components of the brand new platform embody weekly curated audio and video suggestions; central positioning for captions, hashtags, and audio; post-time alerts; and each content material repurposing options and a central repository for content material concepts will probably be obtainable in August.
As short-form video continues to take over the social media house and continues to be mired with the difficulties talked about above such because the calls for of managing content material throughout a number of platforms, in addition to the nuances of every, the Video Planner allows a stronger video technique and can assist mitigate these frustrations.
86% of companies use video as part of their advertising technique to advertise services or products.
Video Planner is coming at an opportune time. Video Planner presents a versatile answer and provides the ability again to social media managers, content material creators, and extra. Within the fast-paced on-line atmosphere, digital advertising instruments are a necessity to make sure your overarching social technique is shored up and as streamlined as potential.
A TikTok Starting
This new platform kicks off with TikTok however would be the first complete, cross-platform device as soon as Video Planner is enhanced and its capabilities are broadened over the following few months.
It might be a given to begin with TikTok, because it stays on the middle of the cultural zeitgeist with 1 billion lively month-to-month customers, however PLANOLY is trying ahead to an growth throughout different video-centric social websites like Instagram Reels, Pinterest Concept Pins, and YouTube Shorts.
PLANOLY is growing additional Video Planner enhancements and will probably be asserting new options every month, together with extra methods to prepare video concepts, collaboration instruments for groups and shoppers, and the power to repurpose content material for a number of channels. There’s a purpose why we’re trusted by over 5 million customers the world over: we all know social media.
Teresa Day, president of PLANOLY
Integrating throughout social media platforms will current each new alternatives and, after all, a brand new set of challenges — none too daunting for PLANOLY and different organizations within the social recreation to sort out. Alternative in video is ample, and it’s crucial for manufacturers, entrepreneurs, and content material creators to make the most of obtainable sources and digital advertising instruments when potential.
On the Horizon
With influencer advertising anticipated to succeed in $15B in 2022, predictions present genuine content material, primarily via video engagement, will proceed to rise in recognition. From thought to submit, utilizing instruments like Video Planner can assist these content material creators streamline their inventive processes and efficiently join with their audiences throughout platforms that matter most in a real, minimal-effort approach.
Trying forward and diving deeper into a few of these 2022 social media tendencies and an increase within the creator economic system, over $104.2B and rising day by day, folks can count on to see elevated utilization of enterprise platforms, like PLANOLY, to monetize their content material, develop their repute and improve their total social presence.
Beginning at this time, you may make the most of Video Planner from PLANOLY. Take the guesswork out of tendencies, submit on the go, and, total, simplify your social media technique.