Gyroscope, a brand new cryptocurrency developed by FTL Labs, has stability in thoughts. Very like the system that serves as its namesake, this new ‘stablecoin’ guarantees to be much less vulnerable to environmental adjustments than its predecessors.
Gyroscope is being marketed as the reply to the convoluted and complicated world of decentralised finance (DeFi). With many people already sceptical of the growth and bust cycles of cryptocurrency, FTL Labs wanted to construct a model that emphasised its low-risk providing.
As such, they turned to London-based design company Human After All, who created an identification that goals to speak its ethos of transparency and stability.
“Having a powerful, concise brand is important for any model working in DeFi – in order that’s the place we began,” explains James Woods, senior designer at Human After All. “A fusion of a gyroscope and the letter ‘G’, the mark is the centre of the identification.”
With easy illustrations and a “cosmic color palette” that attracts inspiration from “the illumination of darkish areas and an upbeat tone of voice”, Gyroscope attracts your consideration.
These numerous points of the branding come collectively to strike a stability between being pleasant and accessible, and rigorous and reliable. In consequence, it targets the widest potential viewers – from these curious about DeFi, however not fairly able to make the leap, to these already well-versed in it and in search of safer currencies.
Reflecting on the collaboration with FTL Labs, Woods says, “We love working with companions who – like ourselves – develop their work with motive and empathy. As blockchain begins to search out its ft as an innovation prepared for mass adoption, it’s been a privilege to work with a staff who’re intent on designing the expertise in a manner that’s progressive and helpful.”
