Thursday, September 22, 2022
HomeMarketing AutomationNavigate uncertainty with information you may depend on

Navigate uncertainty with information you may depend on

Shine a highlight in your success

Purchases as we speak in comparison with 10 years in the past are extremely totally different. Customers observe the recommendation and steering of their fellow customers extra now than ever earlier than. In reality, over 84% of shoppers belief on-line critiques (from strangers!) as a lot as they do a private advice from a good friend or member of the family. On prime of this, there’s plenty of different fascinating stats on the subject of on-line buying choices:

  • 93% of shoppers admit their buying choices are influenced by on-line critiques
  • 68% are keen to pay extra for a product with higher critiques
  • 49% see critiques as an absolute must-have on the subject of buying a product

So these numbers inform us one factor for sure – retailers must get their on-line critiques proper.

This September, Dotdigital brings not one, however two new critiques based mostly integrations: Yotpo and Trustpilot.


Yotpo are a brand new integration companion for loyalty merchandise. It permits retailers throughout quite a lot of ecommerce platforms to focus on audiences and share extremely customized campaigns based mostly on evaluate historical past. This leads finally to a lift in marketing campaign engagement, by evoking a way of belief throughout their audiences with user-generated content material.

This integration between Dotdigital and Yotpo helps our retailers throughout many various ecommerce platforms together with Adobe Commerce, Shopify, and BigCommerce, simply to call a couple of.


Trustpilot is a widely known enterprise and product critiques platform, based in Denmark in 2007. Our product critiques integration with Trustpilot works seamlessly for patrons already utilizing the platform, however particularly for these with an ecommerce integration. Once more, this integration works seamlessly with many ecommerce platforms, that means that the choice for retailers to include critiques into their advertising and marketing is extremely sturdy.


Each of those integrations with Dotdigital allow retailers the flexibility to sync critiques into contact data, as perception information for segmentation and personalization, and map out a program to robotically enroll customers as soon as a evaluate has been left. With this, you’ll be capable to goal customers who’ve left a lot of critiques, reminiscent of your model loyalists and champions, determine customers with a historical past of buying explicit product strains, and exclude any customers who’ve left destructive critiques in case you so want.

You’ll be capable to use evaluate information to successfully section your audiences and ship them focused follow-ups. This contains securing second possibilities with clients who’ve had a less-than-perfect expertise when buying a product. The integrations make it simple to retarget them with a observe up that factors them to your customer support crew, or ask them how you could possibly have executed higher, so you need to use it as a studying alternative.

On the other-hand, you may goal your 5-star super-fans with a easy ‘thanks’ message or an unique low cost code that they’ll use towards their subsequent buy. Make each evaluate the start of one thing new.



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