Saturday, October 1, 2022
HomeAdvertisingMAA Advert of the Week: ‘Belief is Earned’ from BBC Artistic

MAA Advert of the Week: ‘Belief is Earned’ from BBC Artistic


Generally promoting offers with necessary stuff – versus discovering a objective for Hellmann’s mayonnaise for instance – and the BBC’s dedication to reliable, dependable journalism is necessary.

Not simply because the Beeb (as ever) finds itself below fireplace from a cack-handed authorities (as does Channel 4) however as a result of individuals want such a dependable information by a troublesome world – one during which politicians and massive enterprise lie by default.

This new effort from BBC Artistic exhibits how onerous it’s. “Be reluctant to depend on a single supply” is likely one of the editorial pointers, rightly. However Watergate, in its early levels anyway, relied on simply such a supply, the extraordinarily non-attributable Deep Throat.

It additionally helps to point out that each one these characters milling round within the newsroom because the Ten O’Clock Information opens aren’t simply extras or taking part in video video games (we hope so anyway.)

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