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Learn how to write affirmation emails your viewers will love

Don’t depart individuals in the dead of night. Ship them a useful affirmation e-mail that lets them know the standing of the request or order they simply positioned.

Your affirmation e-mail is a crucial first impression. It units the tone to your relationship with subscribers and may enhance engagement for future emails.

Image this – you simply booked your dream trip on-line. However you by no means acquired an e-mail affirmation. Chances are you’ll be questioning in case your order was processed. Now you need to spend time contacting the journey company to verify your trip was booked. That isn’t an excellent expertise.

You wouldn’t need to try this to your prospects. That’s why you’ll want to arrange an excellent affirmation e-mail.

On this article, you’ll study:

What’s a affirmation e-mail?

A affirmation e-mail is a transactional e-mail that’s set as much as robotically exit to somebody who simply took a particular motion, equivalent to putting an order, subscribing to an e-mail listing, or registering for an occasion.

Forms of affirmation emails

There are 4 predominant varieties of e-mail affirmation messages: 

  • Order affirmation – confirms the transaction of a services or products
  • Reserving affirmation – informs a buyer that resort, flight, and different journey preparations have been made
  • Registration affirmation – gives affirmation that buyer is registered for upcoming occasion
  • Subscription affirmation – additionally known as an opt-in e-mail, requires prospects to substantiate their e-mail handle to finish opt-in course of
Four types of confirmation emails

Why do you have to ship a affirmation e-mail

Sending a affirmation e-mail is an e-mail advertising finest apply as a result of it:

  • Reassures your prospects that you just acquired their info.
  • Provides prospects peace of thoughts that their request was processed.
  • Establishes confidence and belief together with your model.
  • Prevents mistyped and pretend e-mail addresses from cluttering up your listing.
  • Improves deliverability. Usually, if you ship a subscription affirmation e-mail, you require the subscriber to click on a hyperlink to substantiate their e-mail handle. That is known as a double opt-in, and it could usually result in extra emails reaching your subscribers’ inboxes.

Distinction between affirmation and welcome emails

A affirmation e-mail is just like a welcome e-mail, nevertheless it serves a unique goal. The graphic beneath reveals when a affirmation e-mail is distributed inside a subscriber’s onboarding sequence. Welcome emails, as you possibly can see beneath, occur after a brand new subscriber is confirmed (or after an order is confirmed if an order has been positioned).

Welcome email sign up flowchart

For extra details about welcome emails, together with learn how to write one, see our weblog submit, Welcome E mail Campaigns: Learn how to Onboard New Subscribers.

Learn how to arrange a affirmation e-mail (in 5 simple steps)

Earlier than you possibly can arrange your affirmation e-mail, you’ll want to enroll with an e-mail advertising service supplier (ESP), equivalent to AWeber. 

Step 1: Construct your affirmation e-mail 

You might have two choices for constructing your e-mail – use a drag and drop builder to drag the weather you’d like to incorporate in your emails, or you possibly can start with a pre-built template. Some e-mail advertising providers have already got affirmation e-mail templates you need to use. 

Right here’s what the setup web page for AWeber’s affirmation template seems to be like. 

setup page for AWeber’s confirmation template

Step 2: Write your affirmation message

Your affirmation e-mail needs to be brief and direct. The e-mail must also affirm their transaction.

Within the subsequent part, we’ll evaluation learn how to write your e-mail and what parts are wanted for every sort of affirmation.

Step 3: Create your affirmation touchdown web page, aka your “thanks web page”

Establishing a touchdown web page is a crucial a part of the affirmation e-mail setup. Why? As a result of it lets individuals know that their info was acquired. It establishes an excellent first impression by thanking them for his or her order or for signing as much as your e-mail listing. And it directs individuals to examine their inbox for extra info.

AWeber’s free and paid plans allow you to specify a customized affirmation touchdown web page, or you need to use AWeber’s default affirmation web page. You specify your affirmation touchdown web page inside the signup kind settings for the signup kind that triggers the web page.

Right here’s what this seems to be like inside an AWeber account.

Landing page settings in AWeber account

Right here’s the customized thanks web page that you just noticed the hyperlink to within the picture above. It’s quite simple, nevertheless it lets new subscribers know their info was acquired and what they need to do subsequent.

Example of a thank you landing page

Associated: Learn how to create a touchdown web page in 8 steps

Step 4: Arrange your affirmation success web page

That is the web page a brand new subscriber sees after they’ve confirmed their e-mail. The success web page is just wanted with an e-mail affirmation.

Right here’s an instance of what a hit web page seems to be like:

Example of a confirmation landing page

Your success web page can look nevertheless you need it to look. It may be hosted in your web site, or you possibly can set it up so individuals go to your Fb web page or your TikTok profile after their e-mail handle is confirmed.

AWeber prospects may personalize their “success web page” with every new subscriber’s info (like with the subscribers’ first identify for instance) or with no matter different info that was requested within the join kind. 

Personalize success page in AWeber account

Step 5: Arrange your automation

By automating your e-mail, you possibly can join together with your subscribers instantly and robotically. (Plus, save your time!) And with the right writing methods, your emails can be compelling and sound human, as an alternative of robotic.

Learn how to write a affirmation e-mail

At its core, a affirmation e-mail is simply that what it seems like. Its goal is to “affirm” that you just acquired their info or order. However relying on the kind of affirmation e-mail, your e-mail can be structured in another way. 

A standard ingredient every e-mail ought to have is a “thanks.” It’s essential to let your prospects know you admire them. This may very well be included as a headline or within the first sentence.

Right here’s learn how to write the remainder of your affirmation emails:

Order affirmation

Your order affirmation e-mail ought to comprise one or two sentences to incorporate a thanks and details about when their order will ship. This may very well be so simple as “We are going to ship you one other e-mail as quickly as your order ships.”

See how Cometeer begins off their affirmation emails.

Example of a top half of a confirmation email from Cometeer

Individuals who place an order on-line will usually save their affirmation e-mail to allow them to reference it later. So make it simple for them to search out the knowledge they could be in search of, which ought to embody:

  1. an order quantity that may be referenced
  2. a listing of what they ordered
  3. a abstract of their contact particulars together with the transport handle. 
  4. a hyperlink to trace their order standing 

See the total Cometeer e-mail. This quite simple strategy is all you want for an order affirmation e-mail.

Confirmation email showing each element that should be included

Reserving affirmation

Present the small print of what was booked together with:

  1. the identify of the individual
  2. affirmation quantity
  3. the date(s) and time if related of the reservation
  4. location
  5. every other related info

You might also need to contemplate a message relating to altering their reservation or including contact info.

Tock at Elske, a restaurant in Chicago, provides a bit for his or her cancellation coverage and questions on the backside of their affirmation emails. 

A restaurant in Chicago, adds a section for their cancellation policy and questions at the bottom of their confirmation emails

Registration affirmation

Begin your registration affirmation e-mail off with the occasion identify and date. It’s also possible to add a handy “add to calendar” button. This makes it simple for individuals so as to add the occasion to their calendar, growing the possibilities they attend the occasion.

See how VentureBeat buildings their webinar affirmation e-mail:

Top half of registration confirmation email from VentureBeat

Subscription affirmation

It’s essential to have prospects confirm their e-mail handle. It’s primarily having the shopper say “sure, I need to obtain an e-mail from you,” twice. This helps you enhance your supply price and get larger e-mail engagement.

Your copy may be so simple as “Please affirm your e-mail handle”. And have a name to motion with “Affirm your e-mail”. That’s it, no have to overthink this e-mail. Extra particulars about you may be supplied in your welcome e-mail.

This e-mail from Zencastr leaves little question what motion they need subscribers to take.

Zencastr email subscription confirmation

8 superior affirmation e-mail examples

1 – Chipotle

Confirmation email example from Chipotle

Why it’s superior:

Chipotle’s subscription affirmation e-mail, often known as a confirmed opt-in, explains why subscribers are receiving this message and precisely what they need to do. 

2 – AWeber

Subscription confirmation email from AWeber

Why it’s superior:

Within the confirmed opt-in e-mail for our AWeber Weblog E-newsletter beneath, we inform subscribers about the advantages of being on our listing (free weblog posts, programs, and ebooks!). This helps to enhance the conversion price of our confirmed opt-in e-mail.

As soon as subscribers confirmed their e-mail, it’s time to formally welcome them to your e-mail listing.

3 – American Airways

American Airlines Booking Confirmation Email

Why it’s superior:

American Airways doesn’t overdo the e-mail with textual content. They hold it easy by simply offering the important info.

4 – Allbirds

Order confirmation email from Allbirds

Why it’s superior:

Be happy to maintain your affirmation emails on model, like Allbird with their distinctive approach to thank “ewe” (intelligent).

5 – Codeverse

Event confirmation email example from CodeVerse

Why it’s superior:

Your affirmation emails could also be saved and referenced at a later time, so embody any and all related info. Codeverse does this nicely by together with the date, day, time, participant, and site.

6 – BEE

Subscription confirmation email example from BEE

Why it’s superior:

BEE is evident and upfront – your subscription won’t be activated till you affirm your e-mail. This may assist ensure a excessive supply price and a extra engaged viewers.

7 – DoorDash

DoorDash email example with countdown timer

Why it’s superior:

DoorDash units the expectation up entrance with a countdown timer on when you possibly can anticipate your order to reach. Additionally they present a hyperlink to trace your order together with a affirmation of what was ordered.

8 – Hipmunk

Email confirmation from Hipmunk

Why it’s superior:

For those who want extra incentive to substantiate your e-mail handle, Hipmunk features a listing of cool issues you are able to do in your account.

Assist writing affirmation emails

Want slightly assist or inspiration determining learn how to write your emails. We’ve acquired you coated with our Free What to Write Information. 

AWeber's What to Write lead magnet

Get began together with your affirmation emails! Create your FREE account with AWeber immediately, and alter the way in which you ship emails endlessly.



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