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Jacquemus Again in Paris, Powered by Apple




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Jacquemus Redefines Runway Images with All-iPhone Present

In a groundbreaking transfer, Jacquemus has introduced a partnership with Apple. The posh vogue home will completely use the iPhone 16 Professional Max digicam system to seize its extremely anticipated ‘La Croisière’ co-ed runway present throughout Paris Trend Week.

A charming teaser video showcasing speedy consumer engagement on Instagram exhibits a robotic arm built-in with a smartphone exactly maneuvering to seize high-resolution close-ups of a black costume in movement on a costume kind.

This groundbreaking collaboration between Jacquemus and Apple ‘exemplifies the fusion of vogue and know-how, charming audiences globally,’ the model declared, hinting at additional thrilling developments to be revealed quickly.

Jacquemus will rework the present venue into an interactive playground, seamlessly integrating the iPhone into the scenography to create a novel and unforgettable expertise for attendees.

Identified for its theatrical runway displays staged in extraordinary places, together with a lavender area and the Palace of Versailles, Jacquemus, the style home based by Simon Porte Jacquemus, is rejoining the official Paris Trend Week calendar after a interval of absence. The model will current its assortment on the concluding day of the boys’s exhibits at 2 p.m.

In step with its custom of unconventional present venues, Jacquemus forgoes conventional settings like grand halls or Parisian streets. This season, the runway takes centre stage inside an iconic condominium, as soon as dwelling to celebrated architect Auguste Perret. The house, providing breathtaking Parisian panoramas, supplies an intimate but cinematic setting, additional solidifying Jacquemus’ status for reworking surprising places into charming vogue spectacles.

In a deliberate transfer away from the business’s penchant for grand spectacles, Jacquemus limits visitor attendance to only 45. This method prioritises intimacy and fosters a deeper reference to the designs and the distinctive setting. Emphasizing shared expertise over mass consumption creates a extra intimate and significant encounter for these lucky sufficient to be current.

Trend Meets Expertise

The choice to utilise iPhones completely for filming the present displays a deliberate strategic alignment with Jacquemus’ trendy model id. Famend for its energetic engagement with followers by playful Instagram posts and behind-the-scenes content material, the model is leveraging this tech-forward method. Strategically positioned iPhones will seize the present from numerous views, delivering a dynamic and immersive viewing expertise for the worldwide viewers.

Put together to be mesmerised by dwell video captured in cinematic gradual movement utilizing the iPhone 16 Professional Max’s 4K120 fps Dolby Imaginative and prescient recording. The runway will come alive by the eyes of the iPhone, with its telephoto lens capturing breathtaking close-ups and beautiful runway images.

Jacquemus newest bridal couture Picture Supply Jacquemus

The collaboration between Jacquemus and Apple for this groundbreaking runway present signifies a robust convergence of vogue and know-how. By leveraging the iPhone 16 Professional Max’s spectacular imaging capabilities, the model showcases the machine’s capabilities and reimagines the normal runway expertise. This partnership serves as a testomony to the progressive spirit of each manufacturers and units a brand new commonplace for a way vogue exhibits could be captured and skilled within the digital age.


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