As of October, TikTok stands robust because the second hottest free app on the Apple App Retailer, after the platform’s seemingly limitless reign as primary. Though TikTok’s development stays unfazed, new opponents like BeReal have been on the rise this 12 months (and it at present holds declare to #12 on the record of widespread apps). To fight BeReal’s substantial development, TikTok launched a brand new characteristic referred to as TikTok Now. What’s TikTok Now and what does this characteristic means for the way forward for different social media platforms like Instagram?
What’s TikTok Now?
Equally to how BeReal features, TikTok will notify you when it’s time to add a photograph or video of what you’re doing. TikTok Now permits back and front digital camera photographs when capturing your life at that second.
TikTok’s submit states that TikTok Now “brings the authenticity of TikTok to an entire new artistic expertise that connects you with these closest to you.” The characteristic hopes to assist join along with your greatest mates and different customers on the platform.
TikTok Now could be its personal standalone app, however Now’s options may also be used on the principle TikTok app. So as to use the app, you’ll must have TikTok downloaded (Be aware: you’ll additionally want your individual TikTok account). In response to TikTok’s Assist Middle, accessibility to TikTok Now inside the principle app varies in your area. So as to use Now, you should be 13 years or older, however in international locations like South Korea and Indonesia, a consumer should be 14+.
Options
Has TikTok Now caught your eye but? If BeReal has you hooked, contemplate giving TikTok Now a attempt too! Right here’s a listing of some options:
- Customers 18+ years outdated are given a 3-minute time interval to take a submit.
- You’ll be able to entry your outdated Nows in your Recollections, however you received’t be capable of see your buddy’s earlier posts.
- You received’t be capable of see your buddy’s present posts till you add your individual submit.
- You’ll be able to view Nows within the TikTok app within the Now Feed and Recollections. You may also uncover posts within the TikTok Now app by way of your Pals Feed, Discover Feed, and Recollections.
- The Now Feed consists of posts out of your mutuals and different steered creators in case you’re 18 and over. The Assist Middle states that some customers might need entry to Now by way of their Pals Tab.
- The Discover Feed on the TikTok Now app options 18+ customers who submit public Nows.
@iammichellegiffor How you can use TikTok Now, the brand new characteristic on TT. I like to recommend making an attempt out the characteristic now as a result of social media rewards early adopters of recent options. Let me know you probably have questions on utilizing this in your social media technique. #socialmediastrategy #tiktoknow #tiktokforbusinessgrowth #womeninbusinessrock #entreprenurtok #tiktokcontentcreator #tiktokmarketinghacks
Being genuine and shut with your pals has by no means been simpler with BeReal. Try NeoReach’s information to utilizing BeReal right here.
Privateness
TikTok Now permits creators to submit extra impromptu (and private) content material on the platform, however that brings up some privateness considerations. How will you management who sees your content material? What restrictions are in place for youthful customers? TikTok is dedicated to defending youthful customers, and there are a plethora of privateness settings in place. Try the record of security options under:
- TikTok customers 13-15 years outdated can solely touch upon Nows from their mates. This helps be sure that the consumer’s interactions on the platform are constructive and guarded.
- Any consumer underneath the age of 16 that creates an account to make use of TikTok Now may have their account mechanically set to personal. Regular TikTok accounts operate the identical method if the consumer is a sure age.
- Customers underneath the age of 18 can’t share their posts on the Discover Feed.
Defending youthful folks on TikTok is essential to offering a protected house for creators and customers. Nonetheless, TikTok can also be dedicated to giving grownup customers the flexibility to manage who sees their Now posts. Earlier than you submit, in case you click on on Pals can view, you may select who can see your submit (mates, followers, or everybody).
- The Pals possibility is for mutuals that observe you on TikTok Now. If this feature is chosen, solely mutuals can see your posts.
- The Followers possibility is unique to personal accounts. This feature permits anybody who follows you to see your Now submit. Individuals that you simply don’t observe can nonetheless see your posts.
- The Everybody possibility is just for public accounts, and this feature permits anybody in your area to view your submit. Nevertheless, customers who don’t observe you (and vice versa) are unable to have interaction along with your Now posts.
Do word that these privateness settings are solely obtainable on the TikTok Now app, so any posts discovered within the unique app can solely be seen by mates. Now posts nonetheless observe TikTok’s Group Tips, so preserve that in thoughts whenever you submit!
Try the evolution of favor and vogue from TikTok at this NeoReach weblog.
The Public Response
Though TikTok Now has been criticized for being a rip-off of BeReal, the neighborhood’s reception has been typically constructive. Creators started importing humorous TikToks in response to the app’s launch, and plenty of posts have gone viral. Customers have begun to narrate to the stress (and pleasure) from TikTok Now’s ‘time to submit’ notification. Some creators have been encouraging customers to provide Now a attempt, and others have been posting guides on how you can use the app.
@ssiennad this isn’t bereal somebody must delete that replace #bereal #tiktoknow #newtiktokfeature #relatable #fyp
TikTok Now has been a scorching matter on TikTok for the previous month, and its launch has sparked dialogue among the many neighborhood. Noahglenncarter, a TikTok consumer, gave a quick rundown on the brand new app and requested his followers to remark their reactions to one in all his posts. Total, the outlook of Now could be constructive, however some customers are nonetheless a bit iffy on TikTok’s resolution to basically put BeReal into their very own app.
@amanuelaref TikTok now higher anyhow if u ask me 🤷🏾♂️
Seeking to run an epic influencer advertising marketing campaign on TikTok? NeoReach has the perfect expertise in creating viral campaigns that convert on social media. Enroll right here!
The Way forward for Different Platforms
BeReal has began a development of authenticity on huge social media platforms, and now that TikTok has invested on this development, it wouldn’t be stunning if different apps began creating their very own BeReal/TikTok Now prototype. Again in late August, Jon Porter, a information reporter on the Verge, acknowledged that Instagram is within the works of making a BeReal different referred to as IG Candid.
Typically it’s okay to skip out on a development. Be taught extra about why some TikTok tendencies aren’t for everybody at this NeoReach weblog.
On August twenty second, Alessandro Paluzzi, a widely known cellular developer, leaked info on Instagram’s prototype on his Twitter account. What’s going to this imply for different huge platforms like Fb, YouTube, Snapchat, and Twitch? Properly, it’s protected to imagine that the drive for genuine content material will grow to be the principle focus of the previous few months of 2022 and 2023.
@nickiminajscupcakke 🧍🏾♀️ #tovelo #megantheestallion #LOL #Fyp #foryou #viral #slay #tiktoknow #confused #bereal #abcxyz
This text was written by Brianna Borik
