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HomeSalesHow ZoomInfo Will get Knowledge: High Privateness Misconceptions Debunked | The Pipeline

How ZoomInfo Will get Knowledge: High Privateness Misconceptions Debunked | The Pipeline

Considerations round information privateness have been on the rise in recent times — and for good cause. As customers in a technology-driven world, our info has grow to be a brand new type of forex. Shopper-oriented companies acquire information to create profiles that may, amongst different issues, energy extra personalised advertising campaigns and introduce folks to merchandise which might be extra related to their wants and pursuits.

As a privacy-first firm, ZoomInfo is conscious of rising issues surrounding information assortment, processing, and utilization. In an effort to advertise transparency, we’re pulling again the curtain right here to share our rigorous strategy and dedication to privateness. 

Let’s unpack among the most typical myths surrounding ZoomInfo’s enterprise information assortment processes and stroll by way of our dedication to privateness.

Fable #1: ZoomInfo collects delicate info.

Fact: ZoomInfo is barely fascinated with accumulating non-sensitive, business-related information.

ZoomInfo is barely fascinated with accumulating business-related information about corporations and their staff. We aren’t fascinated with delicate private information.

Delicate private information is information that a person would hardly ever, if ever, share publicly, similar to bank card info or social safety numbers. It may additionally embody details about their personal life and behaviors, similar to spiritual or political opinions, gender or sexual orientation, or well being or monetary info.

ZoomInfo doesn’t acquire this sort of private information.

The data ZoomInfo collects is business-related. Enterprise-related information has to do with a person’s skilled standing, similar to the place they work, their work electronic mail addresses and telephone numbers, the place their workplace is positioned, whom they report back to, their schooling and employment historical past, and different work-related info. 

We’re solely fascinated with serving to businesspeople converse to different businesspeople about enterprise. We acquire enterprise info to assist organizations and the individuals who work at them, to attach on gross sales, advertising, and expertise recruiting efforts.

Fable #2: ZoomInfo doesn’t notify me once I’m added to its database.

Fact: People are despatched notification emails earlier than or shortly after their information first seems in our database.

ZoomInfo is dedicated to supplying you with management over your information. We proactively notify information topics, with clear directions on the right way to modify or delete their information that we’ve collected. We do that earlier than or shortly after including their info to our database. We additionally take steps to make sure that anybody who has eliminated their info from our database is not going to have their info re-added.

Our strong electronic mail notification course of alerts people when their info is first added to our database. It is a world course of, so people world wide obtain notification when their info is added to ZoomInfo’s database, no matter whether or not native legal guidelines require us to offer this discover or not.

ZoomInfo sends out tens of thousands and thousands of notification emails yearly, as a part of a course of that we put in place again in 2017. Our devoted electronic mail administration crew is at all times enhancing this course of to make sure that not solely are these emails being despatched, but in addition that they arrive efficiently within the particular person’s inbox.

Fable #3: ZoomInfo makes it unattainable to choose out.

Fact: There are 3 ways to choose out of ZoomInfo’s database.

ZoomInfo respects the person’s proper to choose out of our database at any time. You may simply opt-out of ZoomInfo’s database in one in all 3 ways:

1. Click on on the “Handle your Profile” tab inside our Privateness Middle to assessment your profile, see what information has been collected, and replace or take away your profile.

2. Electronic mail us at and request elimination.

3. Name (833) 901-0859 and request elimination. 

Fable #4: ZoomInfo is making an attempt to profile me.

Fact: ZoomInfo makes use of enterprise information to create business-focused profiles to attach businesspeople with each other.

Our groups acquire information that’s related for enterprise professionals to attach with each other. The profiles created inside our database are business-focused and never intensive. They’re what you’ll anticipate finding on a enterprise card or a resume. 

We search for key information that may assist the precise folks interact with each other on the proper time to conduct enterprise. We don’t search to find different features of a contact’s private life. 

Fable #5: ZoomInfo ignores privateness laws world wide.

Fact: ZoomInfo works diligently to adjust to all relevant privateness laws, together with the GDPR and CCPA, and can also be ISO 27701 licensed.

Even earlier than GDPR was enacted in 2018, we carried out a variety of inside processes that aligned with compliance laws within the US and Europe. For instance, our World Notification Plan ensures that we proactively notify contacts when they’re added to our database and supply them with the flexibility to choose out of our database at any time. This aligns with Article 14 of the GDPR, which requires a notification course of for information assortment, processing, and storing.

In early 2022, we employed our first Chief Compliance Officer, Simon McDougall, a world-renowned privateness professional. McDougall beforehand labored as a privateness regulator for the Data Commissioner’s Workplace (ICO), the UK’s unbiased authority set as much as uphold info rights within the public curiosity, selling openness by public our bodies and information privateness for people.

At ZoomInfo, we preserve an energetic privateness compliance technique. We’ve additionally been increasing our group globally, welcoming greater than 500 extra staff outdoors of the US. As we proceed to develop into new markets, our groups work diligently to stay agile and refine compliance measures in accordance with evolving privateness laws. 

Fable #6: The CPPA and GDPR require consent for information processing. ZoomInfo shouldn’t be compliant with these statutes.

Fact: It’s a frequent false impression that consent is required to course of information below the GDPR and the CCPA. The 2 regimes differ, however consent shouldn’t be required in both. 

The GDPR lays out six authorized bases of processing, all of that are of equal standing. In an effort to lawfully course of information below the GDPR, corporations should make the most of one of many six authorized bases. One authorized foundation exists the place the information topic has offered consent. One other foundation exists for functions of the “official pursuits” pursued by the corporate or a 3rd celebration, besides the place overridden by the pursuits or elementary rights and freedoms of the information topic. ZoomInfo depends upon the official curiosity authorized foundation for the processing of information topic to the GDPR. 

We predict it’s clear that ZoomInfo’s official curiosity in processing enterprise contact information, to prepare and make it out there to our clients for B2B gross sales, advertising, and recruiting functions, shouldn’t be outweighed by the basic rights and freedoms of the information topics given the restricted impression of this information on a person’s personal life, the truth that people would moderately anticipate their enterprise contact info to be shared for these functions, and that this info is extensively disclosed. 

Not like the GDPR, the CCPA doesn’t require a authorized foundation for processing private information. Consent is required solely in restricted circumstances, similar to when a enterprise enrolls a person right into a monetary incentive program (e.g., loyalty packages). Nonetheless, consent shouldn’t be required in an effort to acquire, course of, or promote private information. ZoomInfo respects the relevant necessities of the CCPA, together with the precise for customers to request to opt-out of the sale of their private information.

Fable #7: ZoomInfo allows telephone spammers.

Fact: ZoomInfo helps 9 “Do Not Name” lists.

We consider that each enterprise name ought to be pertinent to all events concerned. We acquire work telephone numbers and, in some instances, cell phone numbers, to assist salespeople, entrepreneurs, and expertise managers join with the precise folks to have productive, significant conversations. ZoomInfo buyer contracts additionally require that companies solely use our information to contact people for the needs of B2B gross sales or advertising.

To additional help particular person privateness, our SalesOS platform helps the suppression of telephone numbers on 9 world “Do Not Name” lists. When the Do Not Name suppression toggle is enabled in ZoomInfo’s platform, the telephone numbers of people who’ve registered with a number of of those 9 lists is not going to be included in any of the gross sales and advertising search outcomes inside our database. When salespeople or entrepreneurs attempt to entry one in all these contacts, a pop-up will seem with a message explaining that the contact has registered for a Do Not Name record and that their telephone quantity is being suppressed from the search outcomes.

Observe: Some Do Not Name lists have B2B exemptions. This varies on a country-by-country foundation.

Fable #8: Neighborhood Version is studying my emails.

Fact: Neighborhood Version solely seems in electronic mail headers, signature blocks, and electronic mail contact books for contact info.

ZoomInfo’s Neighborhood Version opens the door for a lot of small companies to entry our platform and information with out tapping into their budgets. In trade without cost entry to Neighborhood Version, Neighborhood Version subscribers assist populate the ZoomInfo database with the knowledge contained in electronic mail headers, signature blocks, and electronic mail contact books, similar to title, job title, firm, electronic mail tackle, and telephone quantity.

We’ve no visibility into, nor curiosity in, the precise content material of subscriber emails. Subscribers run a program, in their very own setting, that extracts solely the e-mail addresses within the header of the incoming emails (i.e., to/from/cc) and the contact info contained in electronic mail signature blocks and electronic mail tackle books. 

This electronic mail tackle information is then despatched to ZoomInfo to match in opposition to current contact info in our database. Our refined Privateness Parser ensures that solely business-related contact info is collected throughout this course of.


As a privacy-first firm, we are going to at all times work to help enterprise conversations with out compromising the privateness and safety of people. When you have any extra questions on ZoomInfo’s information privateness practices and insurance policies, please try our newly refreshed Privateness Middle for extra info.

Please be aware that the above is offered for informational functions solely. ZoomInfo shouldn’t be certified to and doesn’t intend to offer authorized recommendation of any type. The data offered by ZoomInfo ought to by no means be relied upon as an alternative to unbiased authorized recommendation.



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