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How To Promote Digital Merchandise With Woocommerce

Are you making an attempt to determine the right way to promote digital merchandise with WooCommerce?

Digital merchandise like audio recordsdata, eBooks, inventory pictures, and even software program could be a nice stream of income. With out the necessity for stock or transport, you possibly can scale your digital product gross sales extra simply than gross sales of a bodily product.

On this article, we’ll present you step-by-step the right way to promote digital merchandise with WooCommerce, and share some professional ideas for rising your digital product gross sales.

Right here’s a desk of contents that will help you discover your approach round:

What Is a Digital Product?

A digital product is a bit of media or different asset that’s bought and used on a tool like a pc or smartphone.

Digital merchandise could be academic, entertaining, or a little bit of each. Some examples of digital gadgets embrace:

  • Apps or plugins
  • Music recordsdata
  • Graphics (like inventory pictures or illustrations)
  • eBooks
  • PDFs
  • On-line programs
  • Memberships
  • Content material subscriptions

Digital merchandise have a number of benefits over bodily merchandise.

  1. You possibly can promote limitless portions with little or no further manufacturing and supply prices.
  2. There’s no have to retailer stock or cope with transport.
  3. Supply could be instantaneous.

There are additionally some disadvantages:

  1. It may be more durable to display the aim and worth of a digital product.
  2. Digital merchandise are perceived as decrease worth.
  3. The marketplace for digital merchandise tends to be crowded.

Because you’re studying this text, we assume that you just’re all in favour of promoting digital merchandise. Let’s take a look at among the best options to do this: WooCommerce.

What Is WooCommerce?

How to sell digital products with WooCommerce tutorial

WooCommerce is an eCommerce platform for promoting each bodily and digital merchandise on WordPress web sites. In truth, as a WordPress plugin, WooCommerce itself could be thought of a digital product!

The core WooCommerce plugin is free and open supply. There are a whole bunch of different associated plugins, extensions, and themes for customizing your digital retailer. A few of these plugins and extensions are free, whereas others are paid.

Many eCommerce companies use WooCommerce to promote their merchandise. The plugin is effectively supported and dependable. Like WordPress itself, WooCommerce is sort of infinitely customizable. You should use it to create the proper digital product retailer for your small business.

Now let’s discover ways to arrange a WooCommerce retailer to promote digital merchandise.

The way to Promote Digital Merchandise With WooCommerce (Tutorial)

Promoting digital merchandise on WooCommerce is comparatively simple. We’ll stroll you thru the method step-by-step. Right here’s a map of what we’ll be doing:

Earlier than You Get Began

First, let’s make certain now we have all the required “components.” To promote digital merchandise with WooCommerce, you will want:

  • A hosted WordPress web site and area identify, which you may get from a internet hosting supplier like Bluehost
  • The WooCommerce plugin, which you’ll obtain free of charge out of your WordPress dashboard (we’ll present you the way!)
  • Your digital product file
  • A title, description, featured picture, any further product photos, and value in your digital product
  • A cost gateway account like PayPal or Stripe (you possibly can select a couple of)

It’s good to have all of the items able to go earlier than you begin. That approach you don’t should cease in the midst of the directions to search for a file or attempt to write new copy shortly. After getting the whole lot you want, let’s get began!

Step 1. Set up WooCommerce

Step one is to put in the WooCommerce plugin. Out of your WordPress dashboard, go to Plugins » Add New.

Seek for WooCommerce.

Discover WooCommerce within the search outcomes and click on on the Set up button.

As soon as set up is full, the button textual content will change to Activate. Click on on Activate to complete putting in the plugin.

You’ll see a setup wizard. You possibly can skip this half for now when you like, since lots of the questions solely apply to bodily merchandise. Don’t fear, we’ll stroll you thru the precise steps for promoting digital merchandise.

After putting in WooCommerce, you’ll see some new pages generated routinely. Ensure you don’t delete any of those unintentionally or your on-line retailer received’t work correctly.

Step 2. Set Up Funds

Now, let’s be sure to can receives a commission. Go to WooCommerce » Settings and click on on the Funds tab.

Click on the toggle to allow the cost processors you wish to use. Observe the directions that seem to arrange your cost methodology.

When you don’t see the choice you need, you possibly can add different cost strategies. Click on the button to see different cost strategies and observe the offered directions.

Step 3. Configure WooCommerce for Digital Merchandise

Subsequent, let’s get WooCommerce set as much as ship your digital merchandise correctly. Return to WooCommerce » Settings and click on on the Merchandise tab.

Click on on Downloadable merchandise.

Choose a File Obtain methodology from the dropdown menu. We advocate Pressure downloads or X-Accel-Redirect/X-Sendfile to guard your file hyperlink from unauthorized sharing. Pressure Obtain makes use of PHP to drive the file to obtain with out loading the file URL within the browser.

Select a stage of Entry restriction. We typically advocate not requiring login and granting entry after cost for quickest product supply. Ensure you allow visitor checkout when you aren’t going to require login. It’s possible you’ll want completely different settings when you’re promoting memberships or subscriptions.

When you solely promote digital merchandise, you can too flip off inventory administration to take away choices out of your dashboard that you just received’t use. Go to WooCommerce » Settings » Merchandise and click on on Stock.

Click on the checkbox to uncheck Allow inventory administration.

Now you’re able to create your digital product itemizing!

Step 4. Create a Digital Product Itemizing in WooCommerce

Listed here are all of the items of a WooCommerce product itemizing and the place they seem on the reside web page.

Now let’s construct this step-by-step!

From the WordPress dashboard, discover Merchandise and click on Add New. Click on on Create Product.

Now, add your product identify.

Subsequent, add your lengthy description. This could embrace an in depth description of the product and the way it will profit the shopper. You additionally wish to clearly state which recordsdata they’ll get and the way it will likely be delivered, equivalent to instantaneous obtain or e-mail. Lastly, make certain to incorporate a name to motion that recaps the advantages

After that’s achieved, we’re going to configure this product as a digital product. Within the Product knowledge part, verify the checkboxes for Digital and Downloadable. It will take away the choices for transport, which you don’t want, and add choices for downloadable digital recordsdata. For now, we’ll follow making a Easy Product.

Add the worth of your digital product. You too can schedule sale costs to cease and begin forward of time.

Now it’s time so as to add your digital product file. Click on on the Add File button.

Give your file a reputation. This will probably be seen to clients, so make it informative and simple to learn. The product identify together with your small business identify ought to be included.

In case your file is uploaded some place else like Dropbox or Google Drive, add the file URL. If you should add your file to WordPress, click on the Select file button.

When the WordPress media library pops up, click on on the Add Recordsdata tab and both drag a file into the window or click on Choose Recordsdata to decide on one out of your pc. As soon as it’s uploaded, click on Insert file URL.

When you’d like, set the Obtain restrict. That is what number of instances a buyer can re-download the file after buy. It’s handy to permit greater than 1 obtain in case they lose the file or have to obtain it onto one other machine. You too can depart this area clean to permit limitless re-downloads.

You too can set the Obtain expiry if you would like. That is the variety of days earlier than a obtain hyperlink expires. Setting a hyperlink expiration date motivates clients to obtain and begin utilizing their file shortly whereas they’re nonetheless enthusiastic about their buy. When you do set an expiration date, make certain to notice this within the product description. When you depart this clean, the hyperlink will enver expire.

Enter a brief description. This exhibits up on the high of the product web page and might also present up on product tables and archive pages, relying in your WordPress theme and different design settings.

Now, let’s add some product photos. These are essential for digital merchandise to provide clients an thought of what they’re shopping for. The product picture is just like the featured picture on a WordPress weblog put up. It’s the principle picture that represents the product, so select properly. Click on on Set product picture to add a product picture.

You too can add further photos within the product gallery. It is a good place so as to add a desk of contents and pattern pages for eBooks, watermarked variations of inventory pictures or illustrations, or a preview of what a plugin or app appears like when put in.

You too can add product tags or classes simply as you’ll for a weblog put up. Right here’s a tutorial for the right way to add classes and tags in WordPress when you need assistance.

Congratulations, you simply added a digital product to your WordPress web site!

Subsequent Steps: Customise Your WooCommerce Retailer

Now that you’ve a digital product able to promote, you possibly can repeat the method for different digital merchandise.

You may additionally wish to think about additional customizing your WooCommerce retailer to match your branding and workflow. There are a whole bunch of extensions and themes for WooCommerce that will help you do this.

A full tutorial on customizing your WooCommerce retailer is an excessive amount of to incorporate on this article, however listed here are some articles on constructing a customized product web page, making a checkout web page popup, and selecting the very best WooCommerce theme.

The way to Promote Extra Digital Merchandise

Promoting digital merchandise is simply one other type of eCommerce. Most of the eCommerce optimization methods initially meant for bodily items apply to digital merchandise as effectively. Listed here are a few of our favourite ideas for enhancing your conversion charges and digital product gross sales.

1. Seize Abandoning Guests

One of many largest challenges dealing with on-line enterprise house owners is cart and web site abandonment. That is when guests depart their purchasing cart or your total web site with out taking any motion.

The excellent news is that each issues have a simple resolution: exit-intent popups.

An exit-intent popup is a marketing campaign that seems as customers are navigating out of your web site.

Think about a customer reaching your digital obtain product web page. They spend a couple of seconds taking a look at it however begin to depart the web page. This triggers a popup to seize their consideration and call data for follow-up emails.

Right here’s an instance of what an exit-intent popup may seem like:

Exit-intent popups have been confirmed to develop e-mail lists and drastically BOOST gross sales. However how will you make these campaigns when you’re not very technical?

That’s the place OptinMonster is available in:


OptinMonster is the very best WordPress lead era plugin that you need to use to construct high-converting campaigns FAST.

You begin by selecting one in all OptinMonster’s many marketing campaign sorts. These embrace issues like:

  • Popups
  • Floating bars
  • Fullscreen welcome mats
  • Slide-in scroll containers
  • Gamified spin-to-win wheels
  • And extra…

From there, you possibly can choose from any of OptinMonster’s 50+ templates:

These are all mobile-friendly and 100% responsive, so you already know they’ll look and performance nice throughout gadgets.

Then, your marketing campaign will seem within the OptinMonster editor. That is the place you possibly can add new options or change the textual content with none coding expertise.

That’s as a result of OptinMonster has a drag and drop editor that makes modifications EASY:

As soon as your popup appears the best way you need it to, it’s time to set your exit-intent set off.

That is simple to do. Merely select Exit Intent from the menu of accessible show guidelines:

Then you possibly can set your modifications for the exit-intent rule in keeping with machine and sensitivity:

And in case your buyer sees the marketing campaign however nonetheless doesn’t purchase your product?

That’s OK!

With this marketing campaign, you’ll nonetheless get your buyer’s e-mail deal with. Then you possibly can sync the marketing campaign together with your e-mail service supplier in only a few clicks.

And from there, your new lead will undergo your e-mail advertising gross sales funnel.

These popups are the identical methodology that corporations like Fastrack use to get better 53% of their abandoning customers.

We’re assured that you could see comparable outcomes by clicking under and beginning your 100% risk-free OptinMonster account right now:

Get Began With OptinMonster At the moment!

BONUS: Achieved-For-You Marketing campaign Setup ($297 worth) Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

2. Incentivize Your Viewers

As a enterprise proprietor, you will have particular actions you need your clients to take. However they may solely take the motion in the event that they really feel like they get one thing out of it.

This implies you should incentivize your viewers to take motion. This may be achieved in a couple of methods, however the best is with a sale or low cost in your downloadable product.

As we talked about earlier, you possibly can shortly create and schedule sale costs for your entire digital items immediately in WooCommerce. So an incentive may very well be so simple as a popup reminding them to take a look at the sale costs.

You too can use Superior Coupons for WooCommerce to increase your coupon options.

Superior Coupons permits you to give your clients extra thrilling presents like BOGO offers, loyalty program factors, URL coupons, auto-apply coupons, and way more. There’s additionally a free model of the plugin with restricted options.

You should use OptinMonster’s many campaigns to advertise these incentives throughout your web site.

Think about, for instance, exhibiting a sale in your digital product in a floating bar on key pages throughout your web site:

And also you even have the flexibility to focus on these campaigns to any web page in your web site.

Or you possibly can let your consumer’s conduct decide whether or not or not the marketing campaign will seem. You’ve 100% management over when, the place, and to whom this incentive seems.

Because of this, you’ll have a extra customized buyer journey and extra gross sales in your WooCommerce digital product.

3. Add Social Proof

It’s no secret that in terms of advertising, social proof simply works.

On-line shoppers are hardwired to search for indicators of social proof to make certain others have examined (and liked) your merchandise.

That’s why it is best to leverage social proof throughout your web site to extend conversions in your digital downloads.

Social proof can take many varieties, together with:

  • Evaluations
  • Testimonials
  • Social media posts speaking about your model
  • Case research
  • And way more…

However the best type of social proof comes within the type of a small notification.

These messages trying one thing like this:

The instance above could be for bodily merchandise, however you possibly can create the identical kind of notification for digital downloads, too.

How? You possibly can shortly create social proof notifications with a software like TrustPulse:

TrustPulse is arms down the very best social proof software program available on the market. It lets anybody create extremely efficient social proof notifications in minutes.

Plus, there are not any technical or coding expertise required.

When you obtain and activate the TrustPulse plugin, you’ll have instant entry to 4 sorts of campaigns:

  • Latest Exercise: Present a reside stream of web site exercise like purchases, registrations, signups, and extra.
  • On-Fireplace: Show the variety of individuals taking motion in your web site in a given interval.
  • Customer Analytics: Spotlight energetic curiosity in your web site by exhibiting actual web page guests over time.
  • Motion Message: Present a single static notification to drive extra guests into motion.

It’s no shock that TrustPulse customers have seen instantaneous boosts in gross sales by as much as 15%.

Able to see it in motion for your self? Get began together with your 100% risk-free TrustPulse account right now!

4. Run an On-line Contest

Thus far, we’ve checked out a couple of methods you possibly can increase gross sales from people who find themselves already in your web site. However what about getting extra individuals who AREN’T in your web site to return go to your product web page?

For that, there’s no higher resolution than operating a web-based contest.

In lots of instances, you’d wish to make the prize one thing your target market actually needs. So it solely is smart to create a contest round your digital product. Not solely will this broaden your model’s presence on-line, however it’ll additionally educate extra of your viewers on what your product is and why it’s the proper resolution to an issue they face.

And when you use a software like RafflePress, you possibly can design these contests to get TONS of traction:

RafflePress is the very best giveaway and contest builder plugin for WordPress.

RafflePress lets individuals enter contests with “entry tickets.” However every participant can have a number of entry tickets relying on the actions they carry out.

You might, for instance, award 1 entry ticket for customers who take a look at your product web page. However then you possibly can add 3 entry tickets to individuals who signal as much as your e-mail checklist.

Now a single participant can have 4 entry tickets which can enhance their odds of successful. As you possibly can think about, this provides individuals an additional incentive to work together with extra of your calls to motion (CTAs).

After the competition is over, you’ll have 1 winner. Meaning you’ll even have:

  • 1 strong lead for a testimonial in your arms
  • A protracted e-mail checklist with heat leads who’ve proven direct curiosity in your product

From there, you simply have to nurture your leads by some e-mail advertising finest practices.

Get began together with your 100% risk-free RafflePress account right now!

5. Leverage Push Notifications

When you aren’t at present utilizing push notifications to succeed in your viewers, then you definitely’re lacking out.

Push notifications are small messages that seem in your viewers’s browser. However additionally they keep on their browser till there’s an interplay:

They both have to click on to go to your product web page or click on to shut the notification.

Both approach, they should click on.

Plus, these messages are simple to subscribe to since your guests solely have to hit an Permit button to enroll. Meaning they by no means have at hand over private particulars like their identify or e-mail deal with.

Think about having an viewers of 1000’s that you could immediately share your digital product with.

How are you going to make that occur? We extremely advocate going with a software program like PushEngage:


PushEngage is the main push notification software program available on the market right now.

It has the whole lot you should goal your viewers and ship high-converting messages. Plus, it comes with all of the bells and whistles you’d anticipate from a premium software program equivalent to segmentation, personalization, and automatic drip sequences.

Different key options embrace A/B testing, marketing campaign scheduling, cart abandonment sequences, and way more.

Need to see it in motion for your self? Check out PushEngage 100% risk-free right now!

Now you understand how to promote digital merchandise with WooCommerce.

Digital merchandise could be a scalable and sustainable income generator for your small business. WooCommerce is a good resolution for promoting digital merchandise, whether or not you additionally promote bodily merchandise or not.

When you’re able to launch a brand new digital product, take a look at our final information to product launches.

When you like this text, please observe us on Fb and Twitter for extra free articles.

Jennifer Duann Fultz

Revealed by Jennifer Duann Fultz

Jennifer Duann Fultz is a content material author and course creator. She has a ardour for serving to small companies develop sustainably and ethically. In her spare time, Jennifer enjoys writing fiction, cooking, and exercising.



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