How would you spend 4 free hours? Actually not burying your head amongst SKUs and product specs.
In terms of managing product info, the issue that makes advertising and marketing groups, producers, and sellers most nervous is simply that: the clock. To ensure time-to-market, a constant model picture, and good content material for purchasers, the very last thing you want is speeding and dropping time.
In the event you too need to get a extra relaxed workstyle and enhance the standard in your catalog administration, be taught from Bragg’s story: they’ve the key of the very best apple cider vinegar on this planet, whereas Gross sales Layer has the key of easy methods to flip 5 hours of labor into simply 1.
Bragg model reinforcement on the digital market
Bragg is the world’s number-one producer of apple cider vinegar, and probably the most prestigious manufacturers on the food regimen and wellness meals market. After greater than a century of historical past, there is no such thing as a doubt {that a} model like Bragg must uphold its fame and switch their conventional good working ethics to the digital world.
Accuracy is a elementary issue by way of meals product info. That is true for distributors and retailers and customers. And Bragg wasn’t managing their product info in one of the best ways potential. The truth is, that they had it unfold throughout a number of sources, Excel information, and an ERP system not built-in with a centralized database.
From handbook administration to automation: the golden ingredient of Gross sales Layer
Switching to Gross sales Layer PIM has introduced solely benefits to the Bragg group: they now have all their product info consolidated in a single place and might join it straight with ecommerce platforms, marketplaces, and design packages like InDesign (for which we’ve got a specialised connector).
And, as we stated at the start of this text, all of this may be executed with a powerful period of time being saved. Happening from a median of 5 hours spent on manually processing product information by means of Excel and internet pages, Bragg now spends only one hour with the Gross sales Layer PIM, amongst many different benefits:
- A single platform to syndicate all product information, photos, descriptions, SKUs, variants, and costs.
- Compliance with requirements in all product information.
- Info high quality management (by means of the unique Gross sales Layer High quality Rating and High quality Management options).
- Automated connectors for Shopify and Amazon.
- Prompt Catalogs, a novel function by Gross sales Layer to create fast catalogs and share them publicly or privately.
Do you need to know the entire story behind Bragg and Gross sales Layer?
To get extra particulars about how a meals model like Bragg has been in a position to enhance its product catalog administration with a PIM system, obtain the success story right here free of charge.
We invite you to strive it out for your self free of charge, or ebook an hour with a PIM specialist to fully analyze your case and uncover how one can apply the identical centralization and time-saving options as Bragg in your organization.
