Abernathy blows by objectives for Pearl Harbor Aviation Museum’s commemoration occasion
Kallie Abernathy made positive the occasion surpassed expectations, making her a Rising Star in Ragan’s Communicators of the 12 months and Rising Star Awards.
The eightieth commemoration of the assault on Pearl Harbor was anticipated to coincide with a renewed surge of tourism to Hawaii, giving the Pearl Harbor Aviation Museum a chance to extend its model consciousness and drive income. Kalli Abernathy, director of selling and public relations, jumped into the trouble, setting bold objectives for the yr to draw guests, enhance ticket gross sales and help the museum’s philanthropic efforts.
Consequently, some 130,000 individuals visited the museum in 2021, exceeding the aim of 128,000. Ticket gross sales totaled $2,260,000 towards a goal of $2,240,000, and the profitable advertising of fundraisers, the museum’s annual gala, and different campaigns raised $9,800,000 for the yr’s philanthropic aim of $3,000,000.
Below the theme, “America’s World Battle II Battlefield,” Abernathy and her staff used the USS Arizona, Blue Angel plane and the museum’s Bob Hope exhibit to inform a dynamic story in regards to the Dec. 7, 1941 assault on Pearl Harbor and its influence on innovation within the following many years. She additionally launched Liberty Luau at Pearl Harbor, a brand new product designed to increase the museum expertise into the night.
The staff designed revolutionary advertising packages and oversaw branding for greater than half a dozen focused philanthropic campaigns, working with the event staff to residence in on emotional and shifting tales. It additionally redesigned and rebranded the museum’s weblog, The Prepared Room, to concentrate on distinctive storytelling alternatives, and developed a month-to-month e-newsletter, The Briefing. Engagement and readership at each elevated 4%.
Abernathy served as lead level of communication for the museum’s annual “For Love of Nation Gala,” a digital celebration starring celebrities corresponding to Linda Hope and HBO’s The Pacific’s Jon Seda. The gala drew practically 30,0000 viewers and plenty of tributes.
In the end Abernathy’s work earned greater than 5 million impressions on Fox Information, CBS, TMZ, the Los Angeles Instances, USA In the present day, NBC and different shops all through 2021. The eightieth commemoration of the assault on Pearl Harbor generated dozens of reports tales, the best each day visitation depend of the yr, a roster of free schooling programming, and highlighted the opening of the Aviation Studying Heart.